Made By Google Agency: Droga5 / New York + Google / Mountain View + PHD / New York + Essence / New York Client: Google Category: Mobile Advertising
The Swedish Number Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Mobile Advertising
Adios Amigo Agency: Havas / New York + Sound Lounge / New York Client: Heineken / Dos Equis Category: Craft / Writing - Single
Time Is Precious Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland Client: Nike Category: Integrated Branding
The Boys Agency: Clemenger BBDO / Melbourne Client: Pacific Brands Underwear Group (Australia) Category: Online / Short Form - Campaign
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Publishing / Newspaper - Campaign
brainBAND Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Use of Technology / Physical Product & Mobile Integration
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Use of Technology / Physical Product & Mobile Integration
Edible Six Pack Rings Agency: We Believers / New York Client: Saltwater Brewery Category: Ambient / P.O.P. & In-Store - Single
Roam Delivery Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Utility
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Cross-Platform / Experiential
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Packaging / Specialty
The Baby Stroller Test-Ride by Contours Agency: FCB / Chicago Client: Kolcraft Category: Ambient / Immersive / Installations
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Ambient / Immersive / Installations
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient / Immersive / Installations
Making Sense of Dyslexia Agency: Impact BBDO / Dubai Client: Sydlexia Category: Promotional / Posters - Series
Steppenwolf Series I Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Series
Hungerithm Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Branded Social Post / Real-Time Response
We're The Superhumans Agency: Leland Music / London + 4creative / London + Blink / London + Factory / London Client: Channel 4 / Rio Paralympics Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Like my addiction Agency: BETC / Paris Client: Addict Aide Category: Influencer Marketing / Single Channel
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Interactive / Ambient / Immersive
AMATEUR REPLAY Agency: Ogilvy & Mather / Singapore Client: ALLIANZ Category: User-Generated Content
Chris Fonseca I Keep It Moving I Smirnoff Ice Agency: 72andSunny / New York + Epoch / New York + Cut N Run / New York Client: Smirnoff Category: Craft - Sound Design / Sound Design - Single
Dark to Light Agency: BBDO / New York Client: Mars Petcare / Pedigree Category: Craft - Sound Design / Sound Design - Single
Making Sense of Dyslexia Agency: Impact BBDO / Dubai Client: Sydlexia Category: Typography / Static
Kol Nokta Btefrek Agency: Impact BBDO / Dubai Client: Law Andak Dam Category: Typography / Static
Edible Six Pack Rings Agency: We Believers / New York Client: Saltwater Brewery Category: Packaging / Mass-market
The Study of Human Being Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards Selection Council Category: Craft / Art Direction - Single or Series
Time Is Precious Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland Client: Nike Category: Television / Short Form - Campaign
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Branded Entertainment
Every Second Counts Agency: FINCH / Sydney Client: St. Kilda Film Festival Category: Craft - Writing / Writing - Single
Daughter Agency: Venables Bell and Partners / San Francisco + Somesuch + Anonymous Content / Los Angeles + Work Editorial / Los Angeles + Human / Los Angeles Client: Audi of America Category: Craft - Writing / Writing - Single
DOT. The first Braille Smartwatch. Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul Client: Dot Incorporation Category: Integrated Digital & Physical Product
Change Please Agency: FCB Inferno / London Client: Change Please and the Big Issue Category: Physical Product
The Nation's Bike Agency: Leo Burnett India / Mumbai Client: Bajaj Auto Category: Physical Product
Brutal Cut Agency: Weber Shandwick / London Client: Action Aid UK Category: Influencer Marketing / Multi-Channel
Kunstmuseum Basel Light Frieze Agency: iart ag / Basel + Christ & Gantenbein / Basel Client: Construction and Transport Department of the Canton of Basel-Stadt, Städtebau & Architektur, Hochbauamt Category: Architecture Enhancement
Check it before it's removed: naked breasts on Facebook against breast cancer. Agency: DDB Group Germany / Berlin Client: Pink Ribbon Deutschland Category: Branded Social Post / Branded Social Campaign
brainBAND Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Use of Technology
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Use of Technology
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Design / Immersive Design
Beyoncé - "Formation" Agency: PRETTYBIRD / Culver City Client: Beyoncé Category: Music Videos
Sea Hero Quest Agency: Saatchi & Saatchi / London + BUF / Paris Client: Deutsche Telekom Category: Innovation in Interactive / Gaming
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Interactive / Gaming
Residente Agency: Hello Monday / New York Client: Residente Category: Digital / Website Design
Kafa "Legally Bride" Agency: Leo Burnett / Beirut Client: KAFA (enough) Violence & Exploitation Category: Events & Experiential
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Events & Experiential
The Most Precious Gift Agency: HEIMAT / Berlin Client: Otto (GmbH & Co KG) Category: Craft - Animation / Animation - Single
Michael Phelps Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York Client: Under Armour Category: Craft - Cinematography / Cinematography - Single
President of Playlists Agency: Spotify / New York Client: Spotify Category: Real-Time Response / Activity / Proactive Communications

2017 Mobile Gold Pencil

Droga5 / New York + Google / Mountain View + PHD / New York + Essence / New York

Google

Made By Google

Mobile Advertising

OS_MO17006G

2017 Mobile Gold Pencil

INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm

Swedish Tourist Association

The Swedish Number

Mobile Advertising

OS_MO17007G

2017 Radio Gold Pencil

Havas / New York + Sound Lounge / New York

Heineken / Dos Equis

Adios Amigo

Craft / Writing - Single

OS_RA17012G

2017 Cross-Platform Gold Pencil

Wieden+Kennedy / Portland + Joint Editorial / Portland

Nike

Time Is Precious

Integrated Branding

OS_CP17010G

2017 Branded Entertainment Gold Pencil

Clemenger BBDO / Melbourne

Pacific Brands Underwear Group (Australia)

The Boys

Online / Short Form - Campaign

OS_BE17009G

2017 Print & Outdoor Gold Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Possibilities

Publishing / Newspaper - Campaign

OS_PO17003G

2017 Mobile Gold Pencil

Leo Burnett / Sydney

Samsung Australia

brainBAND

Use of Technology / Physical Product & Mobile Integration

OS_MO17017G

2017 Mobile Gold Pencil

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Use of Technology / Physical Product & Mobile Integration

OS_MO17018G

2017 Direct Marketing Gold Pencil

We Believers / New York

Saltwater Brewery

Edible Six Pack Rings

Ambient / P.O.P. & In-Store - Single

OS_DI17005G

2017 Mobile Gold Pencil

Ogilvy PR / London + OgilvyOne / London

Volvo Cars

Roam Delivery

Utility

OS_MO17004G

2017 Cross-Platform Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Innovation in Cross-Platform / Experiential

OS_CP17028G

2017 Design Gold Pencil

DENTSU INC. / Tokyo

Panasonic Corporation

Life is electric

Packaging / Specialty

OS_DE17043G

2017 Direct Marketing Gold Pencil

FCB / Chicago

Kolcraft

The Baby Stroller Test-Ride by Contours

Ambient / Immersive / Installations

OS_DI17007G

2017 Direct Marketing Gold Pencil

Leo Burnett / Chicago

Art Institute of Chicago

Van Gogh BnB

Ambient / Immersive / Installations

OS_DI17008G

2017 Direct Marketing Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Ambient / Immersive / Installations

OS_DI17009G

2017 Design Gold Pencil

Impact BBDO / Dubai

Sydlexia

Making Sense of Dyslexia

Promotional / Posters - Series

OS_DE17028G

2017 Design Gold Pencil

Ogilvy & Mather / Chicago

Steppenwolf Theatre

Steppenwolf Series I

Promotional / Posters - Series

OS_DE17029G

2017 Social Media Gold Pencil

Clemenger BBDO / Melbourne

Mars Chocolate Australia

Hungerithm

Branded Social Post / Real-Time Response

OS_SM17012G

2017 Moving Image Craft Gold Pencil

Leland Music / London + 4creative / London + Blink / London + Factory / London

Channel 4 / Rio Paralympics

We're The Superhumans

Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single

OS_MI17035G

2017 Social Influencer Marketing Gold Pencil

BETC / Paris

Addict Aide

Like my addiction

Influencer Marketing / Single Channel

OS_SI17001G

2017 Interactive Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Innovation in Interactive / Ambient / Immersive

OS_IN17031G

2017 Branded Entertainment Gold Pencil

Ogilvy & Mather / Singapore

ALLIANZ

AMATEUR REPLAY

User-Generated Content

OS_BE17032G

2017 Moving Image Craft Gold Pencil

72andSunny / New York + Epoch / New York + Cut N Run / New York

Smirnoff

Chris Fonseca I Keep It Moving I Smirnoff Ice

Craft - Sound Design / Sound Design - Single

OS_MI17027G

2017 Moving Image Craft Gold Pencil

BBDO / New York

Mars Petcare / Pedigree

Dark to Light

Craft - Sound Design / Sound Design - Single

OS_MI17028G

2017 Design Gold Pencil

Impact BBDO / Dubai

Sydlexia

Making Sense of Dyslexia

Typography / Static

OS_DE17020G

2017 Design Gold Pencil

Impact BBDO / Dubai

Law Andak Dam

Kol Nokta Btefrek

Typography / Static

OS_DE17021G

2017 Design Gold Pencil

We Believers / New York

Saltwater Brewery

Edible Six Pack Rings

Packaging / Mass-market

OS_DE17042G

2017 Design Gold Pencil

DENTSU INC. / Tokyo

Dentsu Advertising Awards Selection Council

The Study of Human Being

Craft / Art Direction - Single or Series

OS_DE17065G

2017 Film Gold Pencil

Wieden+Kennedy / Portland + Joint Editorial / Portland

Nike

Time Is Precious

Television / Short Form - Campaign

OS_FI17005G

2017 Branded Entertainment Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Innovation in Branded Entertainment

OS_BE17035G

2017 Moving Image Craft Gold Pencil

FINCH / Sydney

St. Kilda Film Festival

Every Second Counts

Craft - Writing / Writing - Single

OS_MI17006G

2017 Moving Image Craft Gold Pencil

Venables Bell and Partners / San Francisco + Somesuch + Anonymous Content / Los Angeles + Work Editorial / Los Angeles + Human / Los Angeles

Audi of America

Daughter

Craft - Writing / Writing - Single

OS_MI17007G

2017 Intellectual Property Gold Pencil

Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul

Dot Incorporation

DOT. The first Braille Smartwatch.

Integrated Digital & Physical Product

OS_IP17010G

2017 Intellectual Property Gold Pencil

FCB Inferno / London

Change Please and the Big Issue

Change Please

Physical Product

OS_IP17001G

2017 Intellectual Property Gold Pencil

Leo Burnett India / Mumbai

Bajaj Auto

The Nation's Bike

Physical Product

OS_IP17002G

2017 Social Influencer Marketing Gold Pencil

Weber Shandwick / London

Action Aid UK

Brutal Cut

Influencer Marketing / Multi-Channel

OS_SI17004G

2017 Responsive Environments Gold Pencil

iart ag / Basel + Christ & Gantenbein / Basel

Construction and Transport Department of the Canton of Basel-Stadt, Städtebau & Architektur, Hochbauamt

Kunstmuseum Basel Light Frieze

Architecture Enhancement

OS_RE17001G

2017 Social Media Gold Pencil

DDB Group Germany / Berlin

Pink Ribbon Deutschland

Check it before it's removed: naked breasts on Facebook against breast cancer.

Branded Social Post / Branded Social Campaign

OS_SM17005G

2017 Mobile Gold Pencil

Leo Burnett / Sydney

Samsung Australia

brainBAND

Use of Technology

OS_MO17011G

2017 Mobile Gold Pencil

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Use of Technology

OS_MO17012G

2017 Design Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Innovation in Design / Immersive Design

OS_DE17089G

2017 Branded Entertainment Gold Pencil

PRETTYBIRD / Culver City

Beyoncé

Beyoncé - "Formation"

Music Videos

OS_BE17017G

2017 Interactive Gold Pencil

Saatchi & Saatchi / London + BUF / Paris

Deutsche Telekom

Sea Hero Quest

Innovation in Interactive / Gaming

OS_IN17034G

2017 Interactive Gold Pencil

TBWA\Chiat\Day / Los Angeles

Gatorade

Serena Williams' Match Point | Gatorade

Innovation in Interactive / Gaming

OS_IN17035G

2017 Design Gold Pencil

Hello Monday / New York

Residente

Residente

Digital / Website Design

OS_DE17047G

2017 Public Relations Gold Pencil

Leo Burnett / Beirut

KAFA (enough) Violence & Exploitation

Kafa "Legally Bride"

Events & Experiential

OS_PR17005G

2017 Public Relations Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Events & Experiential

OS_PR17006G

2017 Moving Image Craft Gold Pencil

HEIMAT / Berlin

Otto (GmbH & Co KG)

The Most Precious Gift

Craft - Animation / Animation - Single

OS_MI17019G

2017 Moving Image Craft Gold Pencil

Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York

Under Armour

Michael Phelps

Craft - Cinematography / Cinematography - Single

OS_MI17015G

2017 Public Relations Gold Pencil

Spotify / New York

Spotify

President of Playlists

Real-Time Response / Activity / Proactive Communications

OS_PR17022G