Daughter Agency: Venables Bell and Partners / San Francisco + Somesuch + Anonymous Content / Los Angeles + Work Editorial / Los Angeles + Human / Los Angeles Client: Audi of America Category: Craft - Writing / Writing - Single
DOT. The first Braille Smartwatch. Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul Client: Dot Incorporation Category: Integrated Digital & Physical Product
Change Please Agency: FCB Inferno / London Client: Change Please and the Big Issue Category: Physical Product
The Nation's Bike Agency: Leo Burnett India / Mumbai Client: Bajaj Auto Category: Physical Product
Brutal Cut Agency: Weber Shandwick / London Client: Action Aid UK Category: Influencer Marketing / Multi-Channel
Kunstmuseum Basel Light Frieze Agency: iart ag / Basel + Christ & Gantenbein / Basel Client: Construction and Transport Department of the Canton of Basel-Stadt, Städtebau & Architektur, Hochbauamt Category: Architecture Enhancement
Check it before it's removed: naked breasts on Facebook against breast cancer. Agency: DDB Group Germany / Berlin Client: Pink Ribbon Deutschland Category: Branded Social Post / Branded Social Campaign
brainBAND Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Use of Technology
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Use of Technology
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Design / Immersive Design
Beyoncé - "Formation" Agency: PRETTYBIRD / Culver City Client: Beyoncé Category: Music Videos
Sea Hero Quest Agency: Saatchi & Saatchi / London + BUF / Paris Client: Deutsche Telekom Category: Innovation in Interactive / Gaming
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Interactive / Gaming
Residente Agency: Hello Monday / New York Client: Residente Category: Digital / Website Design
Kafa "Legally Bride" Agency: Leo Burnett / Beirut Client: KAFA (enough) Violence & Exploitation Category: Events & Experiential
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Events & Experiential
The Most Precious Gift Agency: HEIMAT / Berlin Client: Otto (GmbH & Co KG) Category: Craft - Animation / Animation - Single
Michael Phelps Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York Client: Under Armour Category: Craft - Cinematography / Cinematography - Single
President of Playlists Agency: Spotify / New York Client: Spotify Category: Real-Time Response / Activity / Proactive Communications
Swishy Chug: The Fake Brand That Led to Real Results Agency: Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco Client: Jamba Juice Category: Real-Time Response / Activity / Proactive Communications
IKEA: Cook This Page Agency: Leo Burnett / Toronto Client: IKEA Category: Print / Flat & Dimensional
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Publishing / Trade Publication - Single or Campaign
Broadcast without Borders Agency: Akestam Holst NOA / Stockholm Client: Refugee Phones Category: Experiential Radio
The Baby Stroller Test-Ride by Contours Agency: FCB / Chicago Client: Kolcraft Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Edible Six Pack Rings Agency: We Believers / New York Client: Saltwater Brewery Category: Reputation Management
Evan Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Film / Cinema / Fiction
Klarafy Agency: FamousGrey / Groot-Bijgaarden + Klara / Brussel Client: Klara Category: Innovation in Radio
Girls of Paradise Agency: McCANN Paris / Clichy + MRM//McCANN / Clichy Client: Mouvement du Nid Category: Innovation in Radio
Honda. Great Journey. Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Branding / Identity System
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Art Direction - Single or Campaign
Evan Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Online / Short Form - Single
The World's Biggest Asshole Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Online / Short Form - Single
The Next Rembrandt Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Innovation in Print & Outdoor / Ambient Media
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Innovation in Print & Outdoor / Ambient Media
The Reversed Trailer Agency: TRY / Oslo Client: Volkswagen Category: Innovation in Print & Outdoor / Ambient Media
Lo & Behold: Reveries of the Connected World Agency: Pereira & O'Dell / New York + Saville Productions / Los Angeles Client: NETSCOUT Category: Broadcast / Long Form - Single
Give the Rainbow Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London Client: Mars - Skittles Category: Craft / Art Direction - Campaign
mt ex 3331 Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co., Ltd. Category: Immersive / Environmental / Indoor Spaces
The Swedish Number Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Digital / Social Media & Viral Marketing
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Digital / Social Media & Viral Marketing
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Storytelling
Beyoncé - "Formation" Agency: PRETTYBIRD / Culver City Client: Beyoncé Category: Cultural Driver
The New Airbnb App Agency: Airbnb / San Francisco Client: Airbnb Category: Mobile / User Experience
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient / Immersive / Virtual Reality (VR)
Give the Rainbow Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London Client: Mars - Skittles Category: Promotional / Collateral / Promotional Items - Single or Campaign
DOT. The first Braille Smartwatch. Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich Client: Dot Incorporation Category: Innovation in Design / Digital Design
Roam Delivery Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Digital Product
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Use of Digital Technology - Single or Campaign
Adios Amigo Agency: Havas / New York + RadicalMedia / Santa Monica + Starcom Mediavest Group / New York + Edelman / New York Client: Heineken / Dos Equis Category: Media Relations
THE BULLETPEN Agency: McCann Worldgroup / Bogotá Client: MINISTRY OF NATIONAL EDUCATION Category: Media Relations

2017 Moving Image Craft Gold Pencil

Venables Bell and Partners / San Francisco + Somesuch + Anonymous Content / Los Angeles + Work Editorial / Los Angeles + Human / Los Angeles

Audi of America

Daughter

Craft - Writing / Writing - Single

OS_MI17007G

2017 Intellectual Property Gold Pencil

Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul

Dot Incorporation

DOT. The first Braille Smartwatch.

Integrated Digital & Physical Product

OS_IP17010G

2017 Intellectual Property Gold Pencil

FCB Inferno / London

Change Please and the Big Issue

Change Please

Physical Product

OS_IP17001G

2017 Intellectual Property Gold Pencil

Leo Burnett India / Mumbai

Bajaj Auto

The Nation's Bike

Physical Product

OS_IP17002G

2017 Social Influencer Marketing Gold Pencil

Weber Shandwick / London

Action Aid UK

Brutal Cut

Influencer Marketing / Multi-Channel

OS_SI17004G

2017 Responsive Environments Gold Pencil

iart ag / Basel + Christ & Gantenbein / Basel

Construction and Transport Department of the Canton of Basel-Stadt, Städtebau & Architektur, Hochbauamt

Kunstmuseum Basel Light Frieze

Architecture Enhancement

OS_RE17001G

2017 Social Media Gold Pencil

DDB Group Germany / Berlin

Pink Ribbon Deutschland

Check it before it's removed: naked breasts on Facebook against breast cancer.

Branded Social Post / Branded Social Campaign

OS_SM17005G

2017 Mobile Gold Pencil

Leo Burnett / Sydney

Samsung Australia

brainBAND

Use of Technology

OS_MO17011G

2017 Mobile Gold Pencil

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Use of Technology

OS_MO17012G

2017 Design Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Innovation in Design / Immersive Design

OS_DE17089G

2017 Branded Entertainment Gold Pencil

PRETTYBIRD / Culver City

Beyoncé

Beyoncé - "Formation"

Music Videos

OS_BE17017G

2017 Interactive Gold Pencil

Saatchi & Saatchi / London + BUF / Paris

Deutsche Telekom

Sea Hero Quest

Innovation in Interactive / Gaming

OS_IN17034G

2017 Interactive Gold Pencil

TBWA\Chiat\Day / Los Angeles

Gatorade

Serena Williams' Match Point | Gatorade

Innovation in Interactive / Gaming

OS_IN17035G

2017 Design Gold Pencil

Hello Monday / New York

Residente

Residente

Digital / Website Design

OS_DE17047G

2017 Public Relations Gold Pencil

Leo Burnett / Beirut

KAFA (enough) Violence & Exploitation

Kafa "Legally Bride"

Events & Experiential

OS_PR17005G

2017 Public Relations Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Events & Experiential

OS_PR17006G

2017 Moving Image Craft Gold Pencil

HEIMAT / Berlin

Otto (GmbH & Co KG)

The Most Precious Gift

Craft - Animation / Animation - Single

OS_MI17019G

2017 Moving Image Craft Gold Pencil

Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York

Under Armour

Michael Phelps

Craft - Cinematography / Cinematography - Single

OS_MI17015G

2017 Public Relations Gold Pencil

Spotify / New York

Spotify

President of Playlists

Real-Time Response / Activity / Proactive Communications

OS_PR17022G

2017 Public Relations Gold Pencil

Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco

Jamba Juice

Swishy Chug: The Fake Brand That Led to Real Results

Real-Time Response / Activity / Proactive Communications

OS_PR17023G

2017 Direct Marketing Gold Pencil

Leo Burnett / Toronto

IKEA

IKEA: Cook This Page

Print / Flat & Dimensional

OS_DI17001G

2017 Print & Outdoor Gold Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Possibilities

Publishing / Trade Publication - Single or Campaign

OS_PO17010G

2017 Radio Gold Pencil

Akestam Holst NOA / Stockholm

Refugee Phones

Broadcast without Borders

Experiential Radio

OS_RA17010G

2017 Print & Outdoor Gold Pencil

FCB / Chicago

Kolcraft

The Baby Stroller Test-Ride by Contours

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single

OS_PO17023G

2017 Public Relations Gold Pencil

We Believers / New York

Saltwater Brewery

Edible Six Pack Rings

Reputation Management

OS_PR17019G

2017 Branded Entertainment Gold Pencil

BBDO / New York + Smuggler / Los Angeles

Sandy Hook Promise

Evan

Film / Cinema / Fiction

OS_BE17003G

2017 Radio Gold Pencil

FamousGrey / Groot-Bijgaarden + Klara / Brussel

Klara

Klarafy

Innovation in Radio

OS_RA17020G

2017 Radio Gold Pencil

McCANN Paris / Clichy + MRM//McCANN / Clichy

Mouvement du Nid

Girls of Paradise

Innovation in Radio

OS_RA17021G

2017 Design Gold Pencil

DENTSU INC. / Tokyo + Mori Inc. / Tokyo

HONDA MOTOR CO., LTD.

Honda. Great Journey.

Branding / Identity System

OS_DE17002G

2017 Print & Outdoor Gold Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Possibilities

Craft / Art Direction - Single or Campaign

OS_PO17045G

2017 Branded Entertainment Gold Pencil

BBDO / New York + Smuggler / Los Angeles

Sandy Hook Promise

Evan

Online / Short Form - Single

OS_BE17006G

2017 Branded Entertainment Gold Pencil

The Martin Agency / Richmond + Furlined / Los Angeles

Donate Life

The World's Biggest Asshole

Online / Short Form - Single

OS_BE17007G

2017 Print & Outdoor Gold Pencil

J. Walter Thompson / Amsterdam

ING Nederland

The Next Rembrandt

Innovation in Print & Outdoor / Ambient Media

OS_PO17057G

2017 Print & Outdoor Gold Pencil

Leo Burnett / Chicago

Art Institute of Chicago

Van Gogh BnB

Innovation in Print & Outdoor / Ambient Media

OS_PO17058G

2017 Print & Outdoor Gold Pencil

TRY / Oslo

Volkswagen

The Reversed Trailer

Innovation in Print & Outdoor / Ambient Media

OS_PO17059G

2017 Branded Entertainment Gold Pencil

Pereira & O'Dell / New York + Saville Productions / Los Angeles

NETSCOUT

Lo & Behold: Reveries of the Connected World

Broadcast / Long Form - Single

OS_BE17002G

2017 Cross-Platform Gold Pencil

adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London

Mars - Skittles

Give the Rainbow

Craft / Art Direction - Campaign

OS_CP17023G

2017 Design Gold Pencil

iyamadesign inc. / Tokyo

Kamoi kakoshi Co., Ltd.

mt ex 3331

Immersive / Environmental / Indoor Spaces

OS_DE17050G

2017 Direct Marketing Gold Pencil

INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm

Swedish Tourist Association

The Swedish Number

Digital / Social Media & Viral Marketing

OS_DI17025G

2017 Direct Marketing Gold Pencil

Leo Burnett / Chicago

Art Institute of Chicago

Van Gogh BnB

Digital / Social Media & Viral Marketing

OS_DI17026G

2017 Responsive Environments Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Craft / Storytelling

OS_RE17008G

2017 Cultural Driver Gold Pencil

PRETTYBIRD / Culver City

Beyoncé

Beyoncé - "Formation"

Cultural Driver

OS_CD17001G

2017 UX / UI Gold Pencil

Airbnb / San Francisco

Airbnb

The New Airbnb App

Mobile / User Experience

OS_UX17009G

2017 Interactive Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Ambient / Immersive / Virtual Reality (VR)

OS_IN17011G

2017 Print & Outdoor Gold Pencil

adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London

Mars - Skittles

Give the Rainbow

Promotional / Collateral / Promotional Items - Single or Campaign

OS_PO17018G

2017 Design Gold Pencil

Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich

Dot Incorporation

DOT. The first Braille Smartwatch.

Innovation in Design / Digital Design

OS_DE17086G

2017 Intellectual Property Gold Pencil

Ogilvy PR / London + OgilvyOne / London

Volvo Cars

Roam Delivery

Digital Product

OS_IP17007G

2017 Print & Outdoor Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Craft / Use of Digital Technology - Single or Campaign

OS_PO17055G

2017 Public Relations Gold Pencil

Havas / New York + RadicalMedia / Santa Monica + Starcom Mediavest Group / New York + Edelman / New York

Heineken / Dos Equis

Adios Amigo

Media Relations

OS_PR17001G

2017 Public Relations Gold Pencil

McCann Worldgroup / Bogotá

MINISTRY OF NATIONAL EDUCATION

THE BULLETPEN

Media Relations

OS_PR17002G