Pedigree Selfie STIX Agency: Colenso BBDO / Auckland Client: Mars Category: Applications

Pedigree Selfie STIX Agency: Colenso BBDO / Auckland Client: Mars Category: Applications

YOURNALIST Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona Client: EITB - Euskal Irrati Telebista Category: Applications

Disappearing Person Alerts Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne Client: Queensland Police Category: Mobile Advertising

AAMI SmartPlates Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Utility

Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Use of Technology / Physical Product & Mobile Integration

RIMOWA ELECTRONIC TAG Agency: Philipp und Keuntje / Hamburg + RIMOWA / Cologne Client: RIMOWA Category: Use of Technology / Physical Product & Mobile Integration

YOURNALIST Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona Client: EITB - Euskal Irrati Telebista Category: Use of Technology

Gorillaz App Agency: B-Reel / London Client: Gorillaz Category: Use of Technology / Augmented Reality (AR)

Disclaimer Videos Agency: The Martin Agency / Richmond Client: GEICO Category: Mobile-First Video

Make It Metal Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Applications

Snaplications Agency: VML / Sydney Client: McDonald's Australia Category: Mobile Advertising

Stop The Cycle Agency: VML South Africa / Cape Town Client: Huffington Post South Africa Category: Mobile Advertising

YOURNALIST Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona Client: EITB - Euskal Irrati Telebista Category: Utility

Snaplications Agency: VML / Sydney Client: McDonald's Australia Category: Innovation in Mobile

Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Craft / Music / Sound

AAMI SmartPlates Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Use of Technology

ARRIBAMEXICO.ORG Agency: ( anónimo ) / mexico city Client: Organización CADENA Category: Websites

A World With No Heroes Agency: DDB, / Paris + Make me Pulse / Paris Client: Ubisoft Category: Websites

Magenta Unleashed Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton Client: Deutsche Telekom Category: Use of Technology / Augmented Reality (AR)

Converticals Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Mobile-First Video

AAMI SmartPlates Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Applications

Converticals Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Mobile Advertising

Bushfire Alert Ad Agency: Columbus / Melbourne + BWM Dentsu / Melbourne Client: Victorian Government Category: Mobile Advertising

Immortal Adoption Agency: BBDO / Bangkok Client: Thai Dog House Category: Utility

Qibla Finder Agency: Google Brand Studio / London Client: Google Brand Studio Category: Utility

Uk'shona Kwelanga - a WhatsApp Drama series Agency: King James Group / Cape Town Client: Sanlam Category: Innovation in Mobile

Make It Metal Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Innovation in Mobile

RIMOWA ELECTRONIC TAG Agency: Philipp und Keuntje / Hamburg + RIMOWA / Cologne Client: RIMOWA Category: Innovation in Mobile

Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Use of Technology

Disappearing Person Alerts Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne Client: Queensland Police Category: Use of Technology

Qibla Finder Agency: Google Brand Studio / London Client: Google Brand Studio Category: Use of Technology

Expedia/Visit Britain: "The Only Place You Need to Go" Agency: 180LA / Los Angeles + Friend / London + Cut & Run / Los Angeles/London + Unit 9 / Los Angeles Client: Expedia Category: Websites

Speak to Go Agency: Google Creative Lab / London + Jaume Sanchez / London Client: Google Category: Websites

History of the Internet Agency: BIRDMAN inc. / Tokyo + Yahoo Japan Corporation / Tokyo + JH Kagaku / Tokyo Client: Yahoo! JAPAN Category: Websites

Snapchat Music Video Agency: BBDO / New York + NorthKingdom Client: Bacardi Category: Use of Technology / Augmented Reality (AR)

democrARtisation Agency: McCann / Beograd Client: Museum of Contemporary Art Belgrade Category: Use of Technology / Augmented Reality (AR)

IKEA Place Agency: SPACE10 / Copenhagen + Norgram / Copenhagen + Twnkls / Rotterdam Client: IKEA Category: Use of Technology / Augmented Reality (AR)

Quest to LEGOLAND Agency: VML / New York + LEGOLAND Florida Resort / Winter Haven + MediaMonks / New York Client: LEGOLAND Florida Resort Category: Gaming

The Call That Comes After Agency: FCB/SIX / Toronto Client: Drug Free Kids Canada Category: Mobile-First Video

Free Messaging Agency: Wieden+Kennedy / New York Client: Delta Air Lines Category: Mobile-First Video

The Soundbook App Agency: Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich Client: NordSued Publishing House Category: Applications

KFC Suppertime Stories Agency: Ogilvy / Johannesburg Client: KFC Category: Applications

Quest to LEGOLAND Agency: The ZOO / Mountain View + MediaMonks / Hilversum + VML / New York Client: LEGOLAND Florida Category: Applications

Ecoalarm Agency: Wunderman BA / Buenos Aires Client: Fundación Banco de Bosques Category: Applications

HIJACKED HIGHWAY Agency: McCann / Lima Client: Sodimac Homecenter Category: Use of Technology / Virtual Reality (VR)

Snapchat Music Video Agency: BBDO / New York + NorthKingdom Client: Bacardi Category: Mobile Advertising

Stories from the other side of the world Agency: BBDO Paris / Boulogne Billancourt Client: CARE France Category: Mobile Advertising

Parking in 4,9 second Agency: Bleublancrouge / Montreal + Morrisson / Montreal + Fly Studio / Montreal + 1One Production / Montreal Client: Toyota Category: Mobile Advertising

Battery Buster Agency: Commonwealth McCann / Dubai + Carat MENA / Dubai Client: Chevrolet Category: Mobile Advertising