True Name Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Best of Public Relations
THE UNCENSORED LIBRARY Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Community Building
The Isolated Cinema Agency: Stendahls / Goteborg Client: Goteborg Film Festival Category: Events & Experiential
#wombpainstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Integrated PR Campaign
True Name Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Brand Voice
Victoria 1.8 Agency: Ogilvy / Mexico Client: AB InBev Grupo Modelo Mexico Category: Brand Voice
Superb Owl Agency: R/GA California / San Francisco Client: Reddit Category: Brand Voice
Bigger Picture Agency: DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica Client: Budweiser Category: Current Event Response
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
Contract for Change Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago Client: Michelob ULTRA Category: Brand Partnerships
The Kitchen is for Everyone Agency: VMLY&R / Dubai Client: General Mills - Betty Crocker Category: Brand Transformation
Cows' Menu Agency: We Believers / New York Client: Burger King Global Category: Brand Transformation
Google Black-Owned Friday Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles Client: Google Category: Community Building
Verizon Fortnite Stadium Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Events & Experiential
Invisible Hate Agency: 22Squared / Atlanta + NAACP Atlanta + Uppercut / New York + m ss ng p eces / New York Client: NAACP Atlanta Category: Events & Experiential
Contract for Change Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago Client: Michelob ULTRA Category: Brand Voice
Virtual Sentosa Agency: BBH / Singapore + Sentosa Development Corporation / Singapore + Zeno Group / Singapore Client: Sentosa Development Corporation Category: Innovation & Transformation / Innovation in Lockdown
Bigger Picture Agency: DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica Client: Budweiser Category: Innovation & Transformation / Innovation in Lockdown
Victoria 1.8 Agency: Ogilvy / Mexico Client: AB InBev Grupo Modelo Mexico Category: Innovation & Transformation / Innovation in Lockdown
Signal for Help Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation Client: Canadian Women’s Foundation Category: Innovation & Transformation / Innovation in Lockdown
Self-Timing Soap Agency: ‿ and us / Dubai Client: Deliveroo and Lush Category: Brand Partnerships
True Name Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Brand Partnerships
She Can Agency: SOKO / São Paulo + AB InBev / Guarana Antarctica / São Paulo Client: Ab InBev / Guarana Antarctica Category: Brand Partnerships
Self-Timing Soap Agency: ‿ and us / Dubai Client: Deliveroo and Lush Category: Reputation Management
Eurythenes plasticus Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Media Relations
Dogs on Zoom Agency: BBDO / New York Client: Mars Petcare: Pedigree Category: Community Building
Contract for Change Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago Client: Michelob ULTRA Category: Community Building
Glass Ceiling Breaker Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Events & Experiential
The ‘Design For Everyone’ Campaign Agency: The&Partnership / London + Royal National Institute of Blind People (RNIB) / London Client: Royal National Institute of Blind People (RNIB) Category: Integrated PR Campaign
The Clean Jersey Swap Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati Client: Procter & Gamble - Tide Category: Current Event Response
The MET Unframed Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
When It's All Over Agency: Droga5 / New York + Reform Alliance / New York Client: Reform Alliance Category: Innovation & Transformation / Innovation in Lockdown
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown
Full Transparency by Verizon Agency: Huge + Verizon / New York + Madnetwork + Huge and Mad Network Client: Verizon Category: Innovation & Transformation / Innovation in Public Relations
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Brand Partnerships
Make It Canadian Agency: Rethink + Molson Canadian / Toronto Client: Molson Canadian Category: Brand Partnerships
The Future Official Sponsors of the NWSL Agency: VaynerMedia / New York Client: Budweiser (USA) Category: Brand Partnerships
Victoria 1.8 Agency: Ogilvy / Mexico Client: AB InBev Grupo Modelo Mexico Category: Reputation Management
Littlest Bailout Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Media Relations
Radio Recliner Agency: Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta Client: Bridge Senior Living Category: Media Relations
Natural Light Da Vinci of Debt Agency: Natural Light / New York + M&C Saatchi Sport & Entertainment / New York + The Bait Shoppe / New York + draftLine / New York Client: Natural Light Category: Media Relations
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Media Relations
Looks Like You Need to Let It Out Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London Client: Promote Iceland Category: Media Relations
Endless World of Airmax Agency: BBDO / New York Client: Foot Locker Category: Community Building
Save Pub Life Agency: draftLine / London Client: Budweiser Brewing Group Category: Community Building
UNBOXING Agency: FCB&FiRe / Madrid Client: Netflix / PlayStation Category: Community Building
Helpy Hour Agency: Happiness / an FCB alliance / Brussels + BLISS / Saigon Client: FEDCAF Category: Community Building
Verizon Fortnite Stadium Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Community Building
Make It Canadian Agency: Rethink + Molson Canadian / Toronto Client: Molson Canadian Category: Community Building
Big Game Dream Agency: DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York Client: Coors Light Category: Events & Experiential

2021 Public Relations Best of Discipline Pencil

McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York

Mastercard

True Name

Best of Public Relations

OS_PR21_001G

2021 Public Relations Gold Pencil

DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum

Reporters Without Borders

THE UNCENSORED LIBRARY

Community Building

OS_PR21_006G

2021 Public Relations Gold Pencil

Stendahls / Goteborg

Goteborg Film Festival

The Isolated Cinema

Events & Experiential

OS_PR21_003G

2021 Public Relations Gold Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombpainstories

Integrated PR Campaign

OS_PR21_026G

2021 Public Relations Gold Pencil

McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York

Mastercard

True Name

Brand Voice

OS_PR21_001G

2021 Public Relations Gold Pencil

Ogilvy / Mexico

AB InBev Grupo Modelo Mexico

Victoria 1.8

Brand Voice

OS_PR21_010G

2021 Public Relations Gold Pencil

R/GA California / San Francisco

Reddit

Superb Owl

Brand Voice

OS_PR21_011G

2021 Public Relations Gold Pencil

DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica

Budweiser

Bigger Picture

Current Event Response

OS_PR21_016G

2021 Public Relations Gold Pencil

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Innovation & Transformation / Innovation in Lockdown

OS_PR21_029G

2021 Public Relations Gold Pencil

FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago

Michelob ULTRA

Contract for Change

Brand Partnerships

OS_PR21_019G

2021 Public Relations Silver Pencil

VMLY&R / Dubai

General Mills - Betty Crocker

The Kitchen is for Everyone

Brand Transformation

OS_PR21_013S

2021 Public Relations Silver Pencil

We Believers / New York

Burger King Global

Cows' Menu

Brand Transformation

OS_PR21_014S

2021 Public Relations Silver Pencil

BBH / New York + Not to Scale / New York + STATE / Los Angeles

Google

Google Black-Owned Friday

Community Building

OS_PR21_007S

2021 Public Relations Silver Pencil

R/GA / New York + Momentum Worldwide / New York

Verizon

Verizon Fortnite Stadium

Events & Experiential

OS_PR21_004S

2021 Public Relations Silver Pencil

22Squared / Atlanta + NAACP Atlanta + Uppercut / New York + m ss ng p eces / New York

NAACP Atlanta

Invisible Hate

Events & Experiential

OS_PR21_017S

2021 Public Relations Silver Pencil

FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago

Michelob ULTRA

Contract for Change

Brand Voice

OS_PR21_012S

2021 Public Relations Silver Pencil

BBH / Singapore + Sentosa Development Corporation / Singapore + Zeno Group / Singapore

Sentosa Development Corporation

Virtual Sentosa

Innovation & Transformation / Innovation in Lockdown

OS_PR21_030S

2021 Public Relations Silver Pencil

DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica

Budweiser

Bigger Picture

Innovation & Transformation / Innovation in Lockdown

OS_PR21_031S

2021 Public Relations Silver Pencil

Ogilvy / Mexico

AB InBev Grupo Modelo Mexico

Victoria 1.8

Innovation & Transformation / Innovation in Lockdown

OS_PR21_032S

2021 Public Relations Silver Pencil

TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation

Canadian Women’s Foundation

Signal for Help

Innovation & Transformation / Innovation in Lockdown

OS_PR21_033S

2021 Public Relations Silver Pencil

‿ and us / Dubai

Deliveroo and Lush

Self-Timing Soap

Brand Partnerships

OS_PR21_020S

2021 Public Relations Silver Pencil

McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York

Mastercard

True Name

Brand Partnerships

OS_PR21_021S

2021 Public Relations Silver Pencil

SOKO / São Paulo + AB InBev / Guarana Antarctica / São Paulo

Ab InBev / Guarana Antarctica

She Can

Brand Partnerships

OS_PR21_022S

2021 Public Relations Bronze Pencil

‿ and us / Dubai

Deliveroo and Lush

Self-Timing Soap

Reputation Management

OS_PR21_015B

2021 Public Relations Bronze Pencil

BBDO Group Germany GmbH + Sehsucht GmbH

WWF Germany

Eurythenes plasticus

Media Relations

OS_PR21_002B

2021 Public Relations Bronze Pencil

BBDO / New York

Mars Petcare: Pedigree

Dogs on Zoom

Community Building

OS_PR21_008B

2021 Public Relations Bronze Pencil

FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago

Michelob ULTRA

Contract for Change

Community Building

OS_PR21_009B

2021 Public Relations Bronze Pencil

BBH / New York + Chief + National Women's History Museum

Chief and National Women's History Museum

Glass Ceiling Breaker

Events & Experiential

OS_PR21_005B

2021 Public Relations Bronze Pencil

The&Partnership / London + Royal National Institute of Blind People (RNIB) / London

Royal National Institute of Blind People (RNIB)

The ‘Design For Everyone’ Campaign

Integrated PR Campaign

OS_PR21_027B

2021 Public Relations Bronze Pencil

Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati

Procter & Gamble - Tide

The Clean Jersey Swap

Current Event Response

OS_PR21_018B

2021 Public Relations Bronze Pencil

Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York

Verizon

The MET Unframed

Innovation & Transformation / Innovation in Lockdown

OS_PR21_034B

2021 Public Relations Bronze Pencil

Droga5 / New York + Reform Alliance / New York

Reform Alliance

When It's All Over

Innovation & Transformation / Innovation in Lockdown

OS_PR21_035B

2021 Public Relations Bronze Pencil

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Innovation & Transformation / Innovation in Lockdown

OS_PR21_036B

2021 Public Relations Bronze Pencil

Huge + Verizon / New York + Madnetwork + Huge and Mad Network

Verizon

Full Transparency by Verizon

Innovation & Transformation / Innovation in Public Relations

OS_PR21_028B

2021 Public Relations Bronze Pencil

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Brand Partnerships

OS_PR21_023B

2021 Public Relations Bronze Pencil

Rethink + Molson Canadian / Toronto

Molson Canadian

Make It Canadian

Brand Partnerships

OS_PR21_024B

2021 Public Relations Bronze Pencil

VaynerMedia / New York

Budweiser (USA)

The Future Official Sponsors of the NWSL

Brand Partnerships

OS_PR21_025B

2021 Public Relations Merit Award

Ogilvy / Mexico

AB InBev Grupo Modelo Mexico

Victoria 1.8

Reputation Management

OS_PR21_066M

2021 Public Relations Merit Award

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Littlest Bailout

Media Relations

OS_PR21_037M

2021 Public Relations Merit Award

Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta

Bridge Senior Living

Radio Recliner

Media Relations

OS_PR21_038M

2021 Public Relations Merit Award

Natural Light / New York + M&C Saatchi Sport & Entertainment / New York + The Bait Shoppe / New York + draftLine / New York

Natural Light

Natural Light Da Vinci of Debt

Media Relations

OS_PR21_039M

2021 Public Relations Merit Award

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Media Relations

OS_PR21_040M

2021 Public Relations Merit Award

SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London

Promote Iceland

Looks Like You Need to Let It Out

Media Relations

OS_PR21_041M

2021 Public Relations Merit Award

BBDO / New York

Foot Locker

Endless World of Airmax

Community Building

OS_PR21_051M

2021 Public Relations Merit Award

draftLine / London

Budweiser Brewing Group

Save Pub Life

Community Building

OS_PR21_052M

2021 Public Relations Merit Award

FCB&FiRe / Madrid

Netflix / PlayStation

UNBOXING

Community Building

OS_PR21_053M

2021 Public Relations Merit Award

Happiness / an FCB alliance / Brussels + BLISS / Saigon

FEDCAF

Helpy Hour

Community Building

OS_PR21_054M

2021 Public Relations Merit Award

R/GA / New York + Momentum Worldwide / New York

Verizon

Verizon Fortnite Stadium

Community Building

OS_PR21_055M

2021 Public Relations Merit Award

Rethink + Molson Canadian / Toronto

Molson Canadian

Make It Canadian

Community Building

OS_PR21_056M

2021 Public Relations Merit Award

DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York

Coors Light

Big Game Dream

Events & Experiential

OS_PR21_042M