She Football Club Agency: MullenLowe SSP3 / Bogota Client: AB InBev / Pony Malta Category: Active Engagement / Call to Action
#TurnToCold Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Active Engagement / Call to Action
Apple TV+ Ted Lasso - Toast Me Agency: TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles Client: Apple Category: Active Engagement / Call to Action
The Unfiltered History Tour Agency: Dentsu Creative / Bengaluru Client: VICE World News Category: Craft / Use of Technology
Earth is saying Agency: Grey Colombia / Bogota + Greenpeace Colombia / Bogota Client: Greenpeace Colombia Category: Craft / Use of Technology
Foamy Haircut Agency: Africa / São Paulo Client: AB InBev / Brahma Beer Category: User-Generated Content
Tweet Tape Agency: Dunn&Co. / Tampa Client: Tampa Bay Lightning Category: User-Generated Content
The Nominate Me Selfie Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore Client: Political Shakti + The Times Of India Category: User-Generated Content
Doritos Duet Roulette Agency: R/GA / California + OMD / New York + ProPac / Plano Client: Frito-Lay Category: User-Generated Content
57 Ways To Dine Agency: The Kitchen / Toronto + Middle Child / Toronto + Carat / Toronto Client: Kraft Heinz / Heinz Ketchup Category: User-Generated Content
Seltzer Launch Agency: Mischief @ No Fixed Address + Strike Anywhere Productions + Miller Genuine Draft Client: Miller Genuine Draft Category: Livestream
Apple TV+ Invasion - Twitch Streamers Invaded Live Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles Client: Apple Category: Livestream
The Cristiano Bottle Agency: Rethink + IKEA Client: IKEA Canada Category: Social Post / Real-time Response
Meat Tweet Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago Client: Wendy's Category: Social Post / Real-time Response
Believe In Ted Lasso Agency: Apple + Apple TV+ / Los Angeles + TBWA\Media Arts Lab / Los Angeles + GLOW Client: Apple TV+ Category: Social Channel / Single Platform
#RealVoicesofPride Agency: Edelman / Madrid Client: FELGTB Category: Social Channel / Single Platform
Reverse Renegade Agency: Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago Client: Hanes / Champion Category: Social Channel / Single Platform
#TheMissingPeace Agency: Leo Burnett / Beirut Client: UN Women Lebanon Category: Social Channel / Single Platform
The Playlist Song Agency: mortierbrigade / brussels Client: TwinToes Category: Social Channel / Single Platform
RECEATS Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto Client: Good Fortune Category: Social Channel / Single Platform
Bee Influencer Agency: Publicis Conseil / Paris Client: Fondation de France Category: Social Channel / Single Platform
Doritos Duet Roulette Agency: R/GA / California + OMD / New York + ProPac / Plano Client: Frito-Lay Category: Social Channel / Single Platform
Go For The Handful Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York Client: Goldfish Category: Social Channel / Single Platform
Clubhouse Bacon Agency: Droga5 / New York Client: IHOP Category: Innovation & Transformation / Innovation in Social Media
The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Innovation & Transformation / Innovation in Social Media
Shah Rukh Khan-My-Ad Agency: Ogilvy Mumbai / India + Mondelez Client: Mondelez Category: Innovation & Transformation / Innovation in Social Media
Warzone in Paradise Agency: 72andSunny / Los Angeles Client: Activision Blizzard / Call of Duty Category: Mobile-First Video / Over 15 Seconds
Football is for Everyone Agency: 72andSunny / Los Angeles + Hecho Studios + Howling Music + LIME Studios Client: National Football League Category: Mobile-First Video / Over 15 Seconds
Green Screen Shirt Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto Client: Harry Rosen Category: Innovation & Transformation / Innovation in Lockdown
The Naked Truth Agency: Edelman / New York Client: Dove Category: Social Post / Single
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Social Post / Single
Invaluable Food Agency: Leo Burnett / Madrid Client: Madrid Fusion Category: Social Post / Single
Happy Birthday, Twitter Agency: No Fixed Address / Toronto + Mischief @ No Fixed Address + Canadian Centre for Child Protection + AdHoc Content Client: Canadian Centre for Child Protection Category: Social Post / Single
The Cristiano Bottle Agency: Rethink + IKEA Client: IKEA Canada Category: Social Post / Single
Warzone in Paradise Agency: 72andSunny / Los Angeles Client: Activision Blizzard / Call of Duty Category: Influencer Marketing / Single Channel
Reverse Renegade Agency: Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago Client: Hanes / Champion Category: Influencer Marketing / Single Channel
Invaluable Food Agency: Leo Burnett / Madrid Client: Madrid Fusion Category: Influencer Marketing / Single Channel
Bless Your F*ing Cooch Agency: Mischief @ No Fixed Address + eos + Makeout Client: eos Category: Influencer Marketing / Single Channel
Apple TV+ Invasion - Twitch Streamers Invaded Live Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles Client: Apple Category: Influencer Marketing / Single Channel
The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Craft / Writing
Foamy Haircut Agency: Africa / São Paulo Client: AB InBev / Brahma Beer Category: Stunts & Activations
Uber Heetch Agency: Marcel / Paris Client: Heetch Category: Stunts & Activations
Seltzer Launch Agency: Mischief @ No Fixed Address + Strike Anywhere Productions + Miller Genuine Draft Client: Miller Genuine Draft Category: Stunts & Activations
Ability Signs Agency: Rethink + Decathlon Client: Decathlon Canada Category: Stunts & Activations
The Tunnel Pass Project Agency: SERVICEPLAN AUSTRIA / Vienna Client: Red Bull Athlete Dario Costa Category: Stunts & Activations
Apple TV+ Ted Lasso - Toast Me Agency: TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles Client: Apple Category: Stunts & Activations
FlyEase Agency: AnalogFolk / Amsterdam Client: Nike Category: Influencer Marketing / Multi-Channel
My 2020 Travel Project Agency: Isobar France / Paris + Flying Blue / Paris Client: Flying Blue Category: Influencer Marketing / Multi-Channel
P25 Music Agency: MediaCom Creative Systems / New York + Media.Monks / New York + Partizan / New York + UMG FOR BRANDS / Santa Monica Client: The Pokémon Company International Category: Influencer Marketing / Multi-Channel
Dove#StopTheBeautyTest Agency: Ogilvy Mumbai / India + Hindustan Unilever Limited / Mumbai + Chrome Pictures Client: HUL Category: Influencer Marketing / Multi-Channel

2022 Social Media Merit Award

MullenLowe SSP3 / Bogota

AB InBev / Pony Malta

She Football Club

Active Engagement / Call to Action

OS22_SM071M

2022 Social Media Merit Award

Saatchi & Saatchi / New York

Procter & Gamble / Tide

#TurnToCold

Active Engagement / Call to Action

OS22_SM072M

2022 Social Media Merit Award

TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles

Apple

Apple TV+ Ted Lasso - Toast Me

Active Engagement / Call to Action

OS22_SM073M

2022 Social Media Merit Award

Dentsu Creative / Bengaluru

VICE World News

The Unfiltered History Tour

Craft / Use of Technology

OS22_SM096M

2022 Social Media Merit Award

Grey Colombia / Bogota + Greenpeace Colombia / Bogota

Greenpeace Colombia

Earth is saying

Craft / Use of Technology

OS22_SM097M

2022 Social Media Merit Award

Africa / São Paulo

AB InBev / Brahma Beer

Foamy Haircut

User-Generated Content

OS22_SM064M

2022 Social Media Merit Award

Dunn&Co. / Tampa

Tampa Bay Lightning

Tweet Tape

User-Generated Content

OS22_SM065M

2022 Social Media Merit Award

FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore

Political Shakti + The Times Of India

The Nominate Me Selfie

User-Generated Content

OS22_SM066M

2022 Social Media Merit Award

R/GA / California + OMD / New York + ProPac / Plano

Frito-Lay

Doritos Duet Roulette

User-Generated Content

OS22_SM067M

2022 Social Media Merit Award

The Kitchen / Toronto + Middle Child / Toronto + Carat / Toronto

Kraft Heinz / Heinz Ketchup

57 Ways To Dine

User-Generated Content

OS22_SM068M

2022 Social Media Merit Award

Mischief @ No Fixed Address + Strike Anywhere Productions + Miller Genuine Draft

Miller Genuine Draft

Seltzer Launch

Livestream

OS22_SM062M

2022 Social Media Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles

Apple

Apple TV+ Invasion - Twitch Streamers Invaded Live

Livestream

OS22_SM063M

2022 Social Media Merit Award

Rethink + IKEA

IKEA Canada

The Cristiano Bottle

Social Post / Real-time Response

OS22_SM058M

2022 Social Media Merit Award

VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago

Wendy's

Meat Tweet

Social Post / Real-time Response

OS22_SM059M

2022 Social Media Merit Award

Apple + Apple TV+ / Los Angeles + TBWA\Media Arts Lab / Los Angeles + GLOW

Apple TV+

Believe In Ted Lasso

Social Channel / Single Platform

OS22_SM039M

2022 Social Media Merit Award

Edelman / Madrid

FELGTB

#RealVoicesofPride

Social Channel / Single Platform

OS22_SM040M

2022 Social Media Merit Award

Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago

Hanes / Champion

Reverse Renegade

Social Channel / Single Platform

OS22_SM041M

2022 Social Media Merit Award

Leo Burnett / Beirut

UN Women Lebanon

#TheMissingPeace

Social Channel / Single Platform

OS22_SM042M

2022 Social Media Merit Award

mortierbrigade / brussels

TwinToes

The Playlist Song

Social Channel / Single Platform

OS22_SM043M

2022 Social Media Merit Award

OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto

Good Fortune

RECEATS

Social Channel / Single Platform

OS22_SM044M

2022 Social Media Merit Award

Publicis Conseil / Paris

Fondation de France

Bee Influencer

Social Channel / Single Platform

OS22_SM045M

2022 Social Media Merit Award

R/GA / California + OMD / New York + ProPac / Plano

Frito-Lay

Doritos Duet Roulette

Social Channel / Single Platform

OS22_SM046M

2022 Social Media Merit Award

Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York

Goldfish

Go For The Handful

Social Channel / Single Platform

OS22_SM047M

2022 Social Media Merit Award

Droga5 / New York

IHOP

Clubhouse Bacon

Innovation & Transformation / Innovation in Social Media

OS22_SM098M

2022 Social Media Merit Award

McCann / Paris

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Innovation & Transformation / Innovation in Social Media

OS22_SM099M

2022 Social Media Merit Award

Ogilvy Mumbai / India + Mondelez

Mondelez

Shah Rukh Khan-My-Ad

Innovation & Transformation / Innovation in Social Media

OS22_SM100M

2022 Social Media Merit Award

72andSunny / Los Angeles

Activision Blizzard / Call of Duty

Warzone in Paradise

Mobile-First Video / Over 15 Seconds

OS22_SM060M

2022 Social Media Merit Award

72andSunny / Los Angeles + Hecho Studios + Howling Music + LIME Studios

National Football League

Football is for Everyone

Mobile-First Video / Over 15 Seconds

OS22_SM061M

2022 Social Media Merit Award

Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto

Harry Rosen

Green Screen Shirt

Innovation & Transformation / Innovation in Lockdown

OS22_SM101M

2022 Social Media Merit Award

Edelman / New York

Dove

The Naked Truth

Social Post / Single

OS22_SM049M

2022 Social Media Merit Award

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Social Post / Single

OS22_SM050M

2022 Social Media Merit Award

Leo Burnett / Madrid

Madrid Fusion

Invaluable Food

Social Post / Single

OS22_SM051M

2022 Social Media Merit Award

No Fixed Address / Toronto + Mischief @ No Fixed Address + Canadian Centre for Child Protection + AdHoc Content

Canadian Centre for Child Protection

Happy Birthday, Twitter

Social Post / Single

OS22_SM052M

2022 Social Media Merit Award

Rethink + IKEA

IKEA Canada

The Cristiano Bottle

Social Post / Single

OS22_SM053M

2022 Social Media Merit Award

72andSunny / Los Angeles

Activision Blizzard / Call of Duty

Warzone in Paradise

Influencer Marketing / Single Channel

OS22_SM080M

2022 Social Media Merit Award

Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago

Hanes / Champion

Reverse Renegade

Influencer Marketing / Single Channel

OS22_SM081M

2022 Social Media Merit Award

Leo Burnett / Madrid

Madrid Fusion

Invaluable Food

Influencer Marketing / Single Channel

OS22_SM082M

2022 Social Media Merit Award

Mischief @ No Fixed Address + eos + Makeout

eos

Bless Your F*ing Cooch

Influencer Marketing / Single Channel

OS22_SM083M

2022 Social Media Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles

Apple

Apple TV+ Invasion - Twitch Streamers Invaded Live

Influencer Marketing / Single Channel

OS22_SM084M

2022 Social Media Merit Award

McCann / Paris

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Craft / Writing

OS22_SM091M

2022 Social Media Merit Award

Africa / São Paulo

AB InBev / Brahma Beer

Foamy Haircut

Stunts & Activations

OS22_SM074M

2022 Social Media Merit Award

Marcel / Paris

Heetch

Uber Heetch

Stunts & Activations

OS22_SM075M

2022 Social Media Merit Award

Mischief @ No Fixed Address + Strike Anywhere Productions + Miller Genuine Draft

Miller Genuine Draft

Seltzer Launch

Stunts & Activations

OS22_SM076M

2022 Social Media Merit Award

Rethink + Decathlon

Decathlon Canada

Ability Signs

Stunts & Activations

OS22_SM077M

2022 Social Media Merit Award

SERVICEPLAN AUSTRIA / Vienna

Red Bull Athlete Dario Costa

The Tunnel Pass Project

Stunts & Activations

OS22_SM078M

2022 Social Media Merit Award

TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles

Apple

Apple TV+ Ted Lasso - Toast Me

Stunts & Activations

OS22_SM079M

2022 Social Media Merit Award

AnalogFolk / Amsterdam

Nike

FlyEase

Influencer Marketing / Multi-Channel

OS22_SM085M

2022 Social Media Merit Award

Isobar France / Paris + Flying Blue / Paris

Flying Blue

My 2020 Travel Project

Influencer Marketing / Multi-Channel

OS22_SM086M

2022 Social Media Merit Award

MediaCom Creative Systems / New York + Media.Monks / New York + Partizan / New York + UMG FOR BRANDS / Santa Monica

The Pokémon Company International

P25 Music

Influencer Marketing / Multi-Channel

OS22_SM088M

2022 Social Media Merit Award

Ogilvy Mumbai / India + Hindustan Unilever Limited / Mumbai + Chrome Pictures

HUL

Dove#StopTheBeautyTest

Influencer Marketing / Multi-Channel

OS22_SM089M