Bless Your F*ing Cooch Agency: Mischief @ No Fixed Address + eos + Makeout Client: eos Category: Physical Items
Tide x NFL: The First Talking Washing Machine Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Physical Items
CO2AT Agency: Stream and Tough Guy / Lisboa + This is Pacifica / Matosinhos Client: Azgard 9 Category: Physical Items
Uncomfortable Truth Agency: TAXI Client: Human Rights Foundation Category: Physical Items
The Uniform that never existed Agency: TracyLocke Brasil / São Paulo Client: Centauro Category: Physical Items
ONE/SECOND/SUIT Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Physical Items
Cardboard Media Agency: Yandex Magic Camp / Moscow Client: Yandex Market Category: Physical Items
Bedtime Stories Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto Client: Walmart Category: Digital & Online / Websites & Mobile
NEW ICONIC KISSES Agency: GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo Client: Mercado Livre (Ebazar) Category: Digital & Online / Websites & Mobile
Billion Dollar Collection Agency: Prime Weber Shandwick / Stockholm + H&M Foundation Client: H&M Foundation Category: Digital & Online / Websites & Mobile
Bee Influencer Agency: Publicis Conseil / Paris Client: Fondation de France Category: Digital & Online / Websites & Mobile
World of Excuses Agency: Wunderman Thompson / Melbourne + Activista Client: United Nations Development Programme Category: Digital & Online / Websites & Mobile
TIENDA CERCA Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Digital & Online / Ecommerce
Cheetle iD Agency: Goodby Silverstein & Partners / San Francisco Client: Cheetos Category: Digital & Online / Ecommerce
Dollar Catalogue Agency: Ogilvy Taiwan / Taipei Client: IKEA Category: Digital & Online / Ecommerce
Non-Fungible Animals Agency: Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany Client: WWF Category: Digital & Online / Ecommerce
Hate to Protect Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Guides TAO Category: Social Media Post / Series
Handbutts Agency: Wunderman Thompson Switzerland AG / Zürich + Geberit International AG / Jona + Eqal Visual Productions AG / Zürich Client: Geberit International AG Category: Social Media Post / Series
Bedtime Stories Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto Client: Walmart Category: Craft / Use of Technology
Pill-ID Agency: HEREZIE / Paris + Rehab / London Client: Pill-ID Category: Craft / Use of Technology
Shah Rukh Khan-My-Ad Agency: Ogilvy Mumbai / India + Mondelez Client: Mondelez Category: Craft / Use of Technology
Green Screen Shirt Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto Client: Harry Rosen Category: Craft / Use of Technology
Outlaw Runners Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris Client: Distance Category: Targeted Video / On Location
Tokyo Summer Games - Para Pack Agency: BBDO Canada / Toronto Client: Canadian Paralympic Committee Category: Innovation & Transformation / Innovation in Direct Marketing
A Song for Every CMO Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York Client: Spotify Category: Innovation & Transformation / Innovation in Direct Marketing
Mystery Sniper Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton Client: Activision Blizzard / Call of Duty Category: Innovation & Transformation / Innovation in Direct Marketing
Shah Rukh Khan-My-Ad Agency: Ogilvy Mumbai / India + Mondelez Client: Mondelez Category: Innovation & Transformation / Innovation in Direct Marketing
Golden Grounds Agency: TBWA\Chiat\Day / New York + Bindery / New York + Redslash / TBWA / New York + Rare Medium / New York Client: Lay's Category: Innovation & Transformation / Innovation in Direct Marketing
ONE/SECOND/SUIT Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Innovation & Transformation / Innovation in Direct Marketing
The Milk Captcha Agency: Oatly Department of Mind Control / Malmö + WeTransfer / Amsterdam Client: Oatly Category: Digital & Online / Banners & Pop-ups
Save it See it Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles Client: AB InBev / Michelob ULTRA Category: Social Media Post / Single
Invaluable Food Agency: Leo Burnett / Madrid Client: Madrid Fusion Category: Social Media Post / Single
Bless Your F*ing Cooch Agency: Mischief @ No Fixed Address + eos + Makeout Client: eos Category: Social Media Post / Single
Happy Birthday, Twitter Agency: No Fixed Address / Toronto + Mischief @ No Fixed Address + Canadian Centre for Child Protection + AdHoc Content Client: Canadian Centre for Child Protection Category: Social Media Post / Single
Thighstop Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago Client: Wingstop Category: Experiential / Customer Experience / CX
Cardboard Media Agency: Yandex Magic Camp / Moscow Client: Yandex Market Category: Experiential / Customer Experience / CX
Keep it Real Meals Agency: DAVID / Madrid + DAVID / Miami + BURGER KING / Miami + Caviar / Los Angeles Client: Burger King Category: Integrated Campaign
Reverse Renegade Agency: Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago Client: Hanes / Champion Category: Integrated Campaign
Thighstop Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago Client: Wingstop Category: Integrated Campaign
The Joy of Later Life Sex Agency: Ogilvy UK / London Client: Relate Category: Integrated Campaign
ONE/SECOND/SUIT Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Integrated Campaign
Chicago Not In Chicago Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago Client: City of Chicago Category: Experiential / In-Person Events
The Heinicke Deal Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light Client: AB InBev / Bud Light Category: Brand Partnerships
#TurnToCold Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Brand Partnerships
Signs From Beyond Agency: Commonwealth//McCann / Mexico City Client: General Motors / Chevrolet Category: Craft / Art Direction
The Joy of Later Life Sex Agency: Ogilvy UK / London Client: Relate Category: Out of Home / Billboards & Transit
Anti Look – the life-saving QR design Agency: Scholz & Friends Client: Johanniter Category: Out of Home / Billboards & Transit
Whopper Heist Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires Client: Burger King Argentina + Netflix Argentina Category: Out of Home / Billboards & Transit
OnStar Crisis Mode Agency: Campbell Ewald / Detroit + OnStar / Detroit Client: General Motors / OnStar Category: Use of Smart Devices & Voice Assistants
Whopper Heist Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires Client: Burger King Argentina + Netflix Argentina Category: Use of Smart Devices & Voice Assistants

2022 Direct Marketing Merit Award

Mischief @ No Fixed Address + eos + Makeout

eos

Bless Your F*ing Cooch

Physical Items

OS22_DM049M

2022 Direct Marketing Merit Award

Saatchi & Saatchi / New York

Procter & Gamble / Tide

Tide x NFL: The First Talking Washing Machine

Physical Items

OS22_DM050M

2022 Direct Marketing Merit Award

Stream and Tough Guy / Lisboa + This is Pacifica / Matosinhos

Azgard 9

CO2AT

Physical Items

OS22_DM051M

2022 Direct Marketing Merit Award

TAXI

Human Rights Foundation

Uncomfortable Truth

Physical Items

OS22_DM052M

2022 Direct Marketing Merit Award

TracyLocke Brasil / São Paulo

Centauro

The Uniform that never existed

Physical Items

OS22_DM053M

2022 Direct Marketing Merit Award

Uncommon Creative Studio / London + H&M

H&M

ONE/SECOND/SUIT

Physical Items

OS22_DM054M

2022 Direct Marketing Merit Award

Yandex Magic Camp / Moscow

Yandex Market

Cardboard Media

Physical Items

OS22_DM055M

2022 Direct Marketing Merit Award

FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto

Walmart

Bedtime Stories

Digital & Online / Websites & Mobile

OS22_DM066M

2022 Direct Marketing Merit Award

GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo

Mercado Livre (Ebazar)

NEW ICONIC KISSES

Digital & Online / Websites & Mobile

OS22_DM067M

2022 Direct Marketing Merit Award

Prime Weber Shandwick / Stockholm + H&M Foundation

H&M Foundation

Billion Dollar Collection

Digital & Online / Websites & Mobile

OS22_DM068M

2022 Direct Marketing Merit Award

Publicis Conseil / Paris

Fondation de France

Bee Influencer

Digital & Online / Websites & Mobile

OS22_DM069M

2022 Direct Marketing Merit Award

Wunderman Thompson / Melbourne + Activista

United Nations Development Programme

World of Excuses

Digital & Online / Websites & Mobile

OS22_DM070M

2022 Direct Marketing Merit Award

draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena

AB INBEV COLOMBIA / TIENDA CERCA

TIENDA CERCA

Digital & Online / Ecommerce

OS22_DM071M

2022 Direct Marketing Merit Award

Goodby Silverstein & Partners / San Francisco

Cheetos

Cheetle iD

Digital & Online / Ecommerce

OS22_DM072M

2022 Direct Marketing Merit Award

Ogilvy Taiwan / Taipei

IKEA

Dollar Catalogue

Digital & Online / Ecommerce

OS22_DM073M

2022 Direct Marketing Merit Award

Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany

WWF

Non-Fungible Animals

Digital & Online / Ecommerce

OS22_DM074M

2022 Direct Marketing Merit Award

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt

Guides TAO

Hate to Protect

Social Media Post / Series

OS22_DM080M

2022 Direct Marketing Merit Award

Wunderman Thompson Switzerland AG / Zürich + Geberit International AG / Jona + Eqal Visual Productions AG / Zürich

Geberit International AG

Handbutts

Social Media Post / Series

OS22_DM081M

2022 Direct Marketing Merit Award

FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto

Walmart

Bedtime Stories

Craft / Use of Technology

OS22_DM100M

2022 Direct Marketing Merit Award

HEREZIE / Paris + Rehab / London

Pill-ID

Pill-ID

Craft / Use of Technology

OS22_DM101M

2022 Direct Marketing Merit Award

Ogilvy Mumbai / India + Mondelez

Mondelez

Shah Rukh Khan-My-Ad

Craft / Use of Technology

OS22_DM102M

2022 Direct Marketing Merit Award

Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto

Harry Rosen

Green Screen Shirt

Craft / Use of Technology

OS22_DM103M

2022 Direct Marketing Merit Award

BETC / Paris + GUM / Paris + Soldats Films / Paris

Distance

Outlaw Runners

Targeted Video / On Location

OS22_DM059M

2022 Direct Marketing Merit Award

BBDO Canada / Toronto

Canadian Paralympic Committee

Tokyo Summer Games - Para Pack

Innovation & Transformation / Innovation in Direct Marketing

OS22_DM104M

2022 Direct Marketing Merit Award

FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York

Spotify

A Song for Every CMO

Innovation & Transformation / Innovation in Direct Marketing

OS22_DM105M

2022 Direct Marketing Merit Award

INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton

Activision Blizzard / Call of Duty

Mystery Sniper

Innovation & Transformation / Innovation in Direct Marketing

OS22_DM106M

2022 Direct Marketing Merit Award

Ogilvy Mumbai / India + Mondelez

Mondelez

Shah Rukh Khan-My-Ad

Innovation & Transformation / Innovation in Direct Marketing

OS22_DM107M

2022 Direct Marketing Merit Award

TBWA\Chiat\Day / New York + Bindery / New York + Redslash / TBWA / New York + Rare Medium / New York

Lay's

Golden Grounds

Innovation & Transformation / Innovation in Direct Marketing

OS22_DM108M

2022 Direct Marketing Merit Award

Uncommon Creative Studio / London + H&M

H&M

ONE/SECOND/SUIT

Innovation & Transformation / Innovation in Direct Marketing

OS22_DM109M

2022 Direct Marketing Merit Award

Oatly Department of Mind Control / Malmö + WeTransfer / Amsterdam

Oatly

The Milk Captcha

Digital & Online / Banners & Pop-ups

OS22_DM075M

2022 Direct Marketing Merit Award

GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles

AB InBev / Michelob ULTRA

Save it See it

Social Media Post / Single

OS22_DM076M

2022 Direct Marketing Merit Award

Leo Burnett / Madrid

Madrid Fusion

Invaluable Food

Social Media Post / Single

OS22_DM077M

2022 Direct Marketing Merit Award

Mischief @ No Fixed Address + eos + Makeout

eos

Bless Your F*ing Cooch

Social Media Post / Single

OS22_DM078M

2022 Direct Marketing Merit Award

No Fixed Address / Toronto + Mischief @ No Fixed Address + Canadian Centre for Child Protection + AdHoc Content

Canadian Centre for Child Protection

Happy Birthday, Twitter

Social Media Post / Single

OS22_DM079M

2022 Direct Marketing Merit Award

Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago

Wingstop

Thighstop

Experiential / Customer Experience / CX

OS22_DM064M

2022 Direct Marketing Merit Award

Yandex Magic Camp / Moscow

Yandex Market

Cardboard Media

Experiential / Customer Experience / CX

OS22_DM065M

2022 Direct Marketing Merit Award

DAVID / Madrid + DAVID / Miami + BURGER KING / Miami + Caviar / Los Angeles

Burger King

Keep it Real Meals

Integrated Campaign

OS22_DM090M

2022 Direct Marketing Merit Award

Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago

Hanes / Champion

Reverse Renegade

Integrated Campaign

OS22_DM091M

2022 Direct Marketing Merit Award

Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago

Wingstop

Thighstop

Integrated Campaign

OS22_DM092M

2022 Direct Marketing Merit Award

Ogilvy UK / London

Relate

The Joy of Later Life Sex

Integrated Campaign

OS22_DM093M

2022 Direct Marketing Merit Award

Uncommon Creative Studio / London + H&M

H&M

ONE/SECOND/SUIT

Integrated Campaign

OS22_DM094M

2022 Direct Marketing Merit Award

Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago

City of Chicago

Chicago Not In Chicago

Experiential / In-Person Events

OS22_DM063M

2022 Direct Marketing Merit Award

3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light

AB InBev / Bud Light

The Heinicke Deal

Brand Partnerships

OS22_DM095M

2022 Direct Marketing Merit Award

Saatchi & Saatchi / New York

Procter & Gamble / Tide

#TurnToCold

Brand Partnerships

OS22_DM096M

2022 Direct Marketing Merit Award

Commonwealth//McCann / Mexico City

General Motors / Chevrolet

Signs From Beyond

Craft / Art Direction

OS22_DM097M

2022 Direct Marketing Merit Award

Ogilvy UK / London

Relate

The Joy of Later Life Sex

Out of Home / Billboards & Transit

OS22_DM056M

2022 Direct Marketing Merit Award

Scholz & Friends

Johanniter

Anti Look – the life-saving QR design

Out of Home / Billboards & Transit

OS22_DM057M

2022 Direct Marketing Merit Award

We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires

Burger King Argentina + Netflix Argentina

Whopper Heist

Out of Home / Billboards & Transit

OS22_DM058M

2022 Direct Marketing Merit Award

Campbell Ewald / Detroit + OnStar / Detroit

General Motors / OnStar

OnStar Crisis Mode

Use of Smart Devices & Voice Assistants

OS22_DM082M

2022 Direct Marketing Merit Award

We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires

Burger King Argentina + Netflix Argentina

Whopper Heist

Use of Smart Devices & Voice Assistants

OS22_DM083M