BEETHOVEN X - THE AI PROJECT Agency: DDB GROUP GMBH / Germany + Hastings Audio Network + Optix Post Production GMBH Client: Telekom Deutschland GmbH Category: Audio
A Song for Every CMO Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York Client: Spotify Category: Audio
Sound It Out Agency: McCann / New York Client: Ad Council Category: Audio
Runtime Agency: thjnk Zürich AG / Zürich + thjnk AG / Hamburg + Ateo GmbH / Zürich Client: Ochsner Sport AG Category: Audio
No Comply Agency: Droga5 / New York + Facebook / Instagram + Reset Content / New York + Blacksmith / New York Client: Facebook Category: Short Form Video / Single
The Unspoken Curriculum Agency: Edelman / New York + Windy Films / Boston Client: The Boris Lawrence Henson Foundation Category: Short Form Video / Single
Get Smoooth Again Agency: Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London Client: Klarna Category: Short Form Video / Single
A Future Begins Agency: Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA Client: Chipotle Category: Short Form Video / Single
The Taste of Reunion Agency: Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City Client: AB INBEV Category: Short Form Video / Single
Hollywood In Your Pocket Agency: SMUGGLER + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Short Form Video / Single
Love, Lawyers, and The Government Agency: TBWA\Chiat\Day / New York + Cabin Editing Company + Company 3 + Furlined Client: Family Category: Short Form Video / Single
Get Out And See The Worlds Agency: Wieden+Kennedy / Portland + Meow Wolf / Santa FE + Biscuit Filmworks / Los Angeles Client: Meow Wolf Category: Short Form Video / Single
R.I.P. Xavier | The Afterparty Agency: Apple + Apple TV+ / Los Angeles + MOCEAN + GLOW Client: Apple TV+ Category: Innovation & Transformation / Innovation in Branded Entertainment
Music Liberates Music Mixtape Agency: BBDO / New York Client: BACARDÍ Category: Innovation & Transformation / Innovation in Branded Entertainment
The Ad Break Championship – GTI Hijack Agency: DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney Client: Volkswagen Group Australia Category: Innovation & Transformation / Innovation in Branded Entertainment
9/12: The untold story of reconnecting New York Agency: Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York Client: Verizon Category: Innovation & Transformation / Innovation in Branded Entertainment
The Academic | Google Slides Experience Agency: BBDO / New York Client: Capitol Records Category: Experiential / Virtual Events
Millerverse Agency: DDB / Chicago Client: Miller Category: Experiential / Virtual Events
The Pride Race Agency: FRED & FARID / Paris + E-spot / Paris Client: Urgence Homophobie Category: Experiential / Virtual Events
Hidden Spots Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Experiential / Virtual Events
P25 Music Agency: MediaCom Creative Systems / New York + Media.Monks / New York + Partizan / New York + UMG FOR BRANDS / Santa Monica Client: The Pokémon Company International Category: Experiential / Virtual Events
SuperMarc Agency: Jung von Matt AG / Hamburg + Zauberberg Productions GmbH / Berlin Client: EDEKA Category: Music Videos
Sound It Out Agency: McCann / New York Client: Ad Council Category: Music Videos
The Playlist Song Agency: mortierbrigade / brussels Client: TwinToes Category: Music Videos
Point and Kill Agency: SMUGGLER Client: Little Simz Category: Music Videos
The Cost of Bullying Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Games / Gaming
The Ad Break Championship – GTI Hijack Agency: DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney Client: Volkswagen Group Australia Category: Games / Gaming
WebAR Pac-Man Box Agency: GSD&M / Austin + Tool of North America / Santa Monica Client: Pizza Hut Category: Games / Gaming
The Healthy Map Agency: Publicis Conseil / Paris Client: Carrefour Category: Games / Gaming
Generation Rewear Agency: Havas / London + UNIT / London + The Editors / London + Hungry Man / London Client: Reckitt / Vanish Category: Long Form Video / Series / Episodic
Lost Roads Agency: Commonwealth//McCann / Bogota Client: General Motors / Chevrolet Category: Full Length Video / Single or Series / Episodic
The Beauty of Blackness Agency: Digitas / New York + Sephora + Vox Creative / New York + Ventureland Client: Sephora Category: Full Length Video / Single or Series / Episodic
The Tent Mender Agency: Hand Made Productions + MadeCreativeGroup + P&G + The Story Lab Client: P&G/Tide Category: Full Length Video / Single or Series / Episodic
Generation Rewear Agency: Hungry Man / London + Havas / London Client: Vanish Category: Full Length Video / Single or Series / Episodic
Coded: The Hidden Love of J.C. Leyendecker Agency: Imagine Documentaries / Los Angeles + Delirio Films / Los Angeles + P&G Studios / Cincinnati + Tripod Media / Los Angeles Client: P&G Category: Full Length Video / Single or Series / Episodic
INVISIBLES Agency: Ogilvy / Paris + LUCIE CARE Client: LUCIE CARE Category: Full Length Video / Single or Series / Episodic
GFNW Entertainment Agency: SOUR Bangkok + FoolHouse Production / Bangkok + White Light Post Co., Ltd. / Bangkok + Jungka Bangkok Client: Netflix + BRAVO! Studios + GMM Studios International Category: Full Length Video / Single or Series / Episodic
Misunderstandings of Miscarriage Agency: This Film Studio @ M&C Saatchi / Sydney + M&C Saatchi / Sydney + This Film / Sydney + Neon Jane / Sydney Client: Virtus Health Category: Full Length Video / Single or Series / Episodic
What Whack Wears Agency: Pereira O'Dell / San Francisco + Adobe / San Francisco + Scholar / New York Client: Adobe Category: User-Generated Content
Go For The Handful Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / Chicago Client: Goldfish Category: User-Generated Content
Hate to Protect Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Guides TAO Category: User-Generated Content
Invaluable Food Agency: Leo Burnett / Madrid Client: Madrid Fusion Category: Experiential / In-Person Events
The Academic | Google Slides Experience Agency: BBDO / New York Client: Capitol Records Category: Innovation & Transformation / Innovation in Lockdown
Craft, Camera, Action! Agency: M&C Saatchi / Sydney + Song Zu / Sydney + Facebook / Sydney + Zebrar / Sydney Client: BIG W Category: Craft / Use of Technology
Hens Behind the Lens Agency: Preacher / Austin + Lightbox Productions, Inc. Client: Vital Farms Category: Craft / Use of Technology
Oreo Stuf Scan Agency: VMLY&R Commerce / New York Client: Mondelez / Oreo Category: Craft / Use of Technology
Black-Owned Friday Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Long Form Video / Single
In Love We Trust Agency: dentsuMB Taiwan / Taipei Client: Sinyi Realty Category: Long Form Video / Single
Forward Rhythm Agency: Google Brand Studio / San Francisco Client: Google Category: Long Form Video / Single
Untethered Agency: Little Minx / Los Angeles + On / Zürich Client: On Category: Long Form Video / Single

2022 Branded Entertainment Merit Award

DDB GROUP GMBH / Germany + Hastings Audio Network + Optix Post Production GMBH

Telekom Deutschland GmbH

BEETHOVEN X - THE AI PROJECT

Audio

OS22_BE068M

2022 Branded Entertainment Merit Award

FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York

Spotify

A Song for Every CMO

Audio

OS22_BE069M

2022 Branded Entertainment Merit Award

McCann / New York

Ad Council

Sound It Out

Audio

OS22_BE070M

2022 Branded Entertainment Merit Award

thjnk Zürich AG / Zürich + thjnk AG / Hamburg + Ateo GmbH / Zürich

Ochsner Sport AG

Runtime

Audio

OS22_BE071M

2022 Branded Entertainment Merit Award

Droga5 / New York + Facebook / Instagram + Reset Content / New York + Blacksmith / New York

Facebook

No Comply

Short Form Video / Single

OS22_BE041M

2022 Branded Entertainment Merit Award

Edelman / New York + Windy Films / Boston

The Boris Lawrence Henson Foundation

The Unspoken Curriculum

Short Form Video / Single

OS22_BE042M

2022 Branded Entertainment Merit Award

Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London

Klarna

Get Smoooth Again

Short Form Video / Single

OS22_BE043M

2022 Branded Entertainment Merit Award

Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA

Chipotle

A Future Begins

Short Form Video / Single

OS22_BE044M

2022 Branded Entertainment Merit Award

Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City

AB INBEV

The Taste of Reunion

Short Form Video / Single

OS22_BE045M

2022 Branded Entertainment Merit Award

SMUGGLER + TBWA\Media Arts Lab / Los Angeles

Apple

Hollywood In Your Pocket

Short Form Video / Single

OS22_BE046M

2022 Branded Entertainment Merit Award

TBWA\Chiat\Day / New York + Cabin Editing Company + Company 3 + Furlined

Family

Love, Lawyers, and The Government

Short Form Video / Single

OS22_BE047M

2022 Branded Entertainment Merit Award

Wieden+Kennedy / Portland + Meow Wolf / Santa FE + Biscuit Filmworks / Los Angeles

Meow Wolf

Get Out And See The Worlds

Short Form Video / Single

OS22_BE048M

2022 Branded Entertainment Merit Award

Apple + Apple TV+ / Los Angeles + MOCEAN + GLOW

Apple TV+

R.I.P. Xavier | The Afterparty

Innovation & Transformation / Innovation in Branded Entertainment

OS22_BE100M

2022 Branded Entertainment Merit Award

BBDO / New York

BACARDÍ

Music Liberates Music Mixtape

Innovation & Transformation / Innovation in Branded Entertainment

OS22_BE101M

2022 Branded Entertainment Merit Award

DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney

Volkswagen Group Australia

The Ad Break Championship – GTI Hijack

Innovation & Transformation / Innovation in Branded Entertainment

OS22_BE102M

2022 Branded Entertainment Merit Award

Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York

Verizon

9/12: The untold story of reconnecting New York

Innovation & Transformation / Innovation in Branded Entertainment

OS22_BE103M

2022 Branded Entertainment Merit Award

BBDO / New York

Capitol Records

The Academic | Google Slides Experience

Experiential / Virtual Events

OS22_BE079M

2022 Branded Entertainment Merit Award

DDB / Chicago

Miller

Millerverse

Experiential / Virtual Events

OS22_BE080M

2022 Branded Entertainment Merit Award

FRED & FARID / Paris + E-spot / Paris

Urgence Homophobie

The Pride Race

Experiential / Virtual Events

OS22_BE081M

2022 Branded Entertainment Merit Award

GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo

Kraft Heinz + Activision Blizzard

Hidden Spots

Experiential / Virtual Events

OS22_BE082M

2022 Branded Entertainment Merit Award

MediaCom Creative Systems / New York + Media.Monks / New York + Partizan / New York + UMG FOR BRANDS / Santa Monica

The Pokémon Company International

P25 Music

Experiential / Virtual Events

OS22_BE083M

2022 Branded Entertainment Merit Award

Jung von Matt AG / Hamburg + Zauberberg Productions GmbH / Berlin

EDEKA

SuperMarc

Music Videos

OS22_BE064M

2022 Branded Entertainment Merit Award

McCann / New York

Ad Council

Sound It Out

Music Videos

OS22_BE065M

2022 Branded Entertainment Merit Award

mortierbrigade / brussels

TwinToes

The Playlist Song

Music Videos

OS22_BE066M

2022 Branded Entertainment Merit Award

SMUGGLER

Little Simz

Point and Kill

Music Videos

OS22_BE067M

2022 Branded Entertainment Merit Award

Cheil PengTai / Beijing + Cheil / Hong Kong

Samsung

The Cost of Bullying

Games / Gaming

OS22_BE072M

2022 Branded Entertainment Merit Award

DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney

Volkswagen Group Australia

The Ad Break Championship – GTI Hijack

Games / Gaming

OS22_BE073M

2022 Branded Entertainment Merit Award

GSD&M / Austin + Tool of North America / Santa Monica

Pizza Hut

WebAR Pac-Man Box

Games / Gaming

OS22_BE074M

2022 Branded Entertainment Merit Award

Publicis Conseil / Paris

Carrefour

The Healthy Map

Games / Gaming

OS22_BE075M

2022 Branded Entertainment Merit Award

Havas / London + UNIT / London + The Editors / London + Hungry Man / London

Reckitt / Vanish

Generation Rewear

Long Form Video / Series / Episodic

OS22_BE055M

2022 Branded Entertainment Merit Award

Commonwealth//McCann / Bogota

General Motors / Chevrolet

Lost Roads

Full Length Video / Single or Series / Episodic

OS22_BE056M

2022 Branded Entertainment Merit Award

Digitas / New York + Sephora + Vox Creative / New York + Ventureland

Sephora

The Beauty of Blackness

Full Length Video / Single or Series / Episodic

OS22_BE057M

2022 Branded Entertainment Merit Award

Hand Made Productions + MadeCreativeGroup + P&G + The Story Lab

P&G/Tide

The Tent Mender

Full Length Video / Single or Series / Episodic

OS22_BE058M

2022 Branded Entertainment Merit Award

Hungry Man / London + Havas / London

Vanish

Generation Rewear

Full Length Video / Single or Series / Episodic

OS22_BE059M

2022 Branded Entertainment Merit Award

Imagine Documentaries / Los Angeles + Delirio Films / Los Angeles + P&G Studios / Cincinnati + Tripod Media / Los Angeles

P&G

Coded: The Hidden Love of J.C. Leyendecker

Full Length Video / Single or Series / Episodic

OS22_BE060M

2022 Branded Entertainment Merit Award

Ogilvy / Paris + LUCIE CARE

LUCIE CARE

INVISIBLES

Full Length Video / Single or Series / Episodic

OS22_BE061M

2022 Branded Entertainment Merit Award

SOUR Bangkok + FoolHouse Production / Bangkok + White Light Post Co., Ltd. / Bangkok + Jungka Bangkok

Netflix + BRAVO! Studios + GMM Studios International

GFNW Entertainment

Full Length Video / Single or Series / Episodic

OS22_BE062M

2022 Branded Entertainment Merit Award

This Film Studio @ M&C Saatchi / Sydney + M&C Saatchi / Sydney + This Film / Sydney + Neon Jane / Sydney

Virtus Health

Misunderstandings of Miscarriage

Full Length Video / Single or Series / Episodic

OS22_BE063M

2022 Branded Entertainment Merit Award

Pereira O'Dell / San Francisco + Adobe / San Francisco + Scholar / New York

Adobe

What Whack Wears

User-Generated Content

OS22_BE084M

2022 Branded Entertainment Merit Award

Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / Chicago

Goldfish

Go For The Handful

User-Generated Content

OS22_BE085M

2022 Branded Entertainment Merit Award

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt

Guides TAO

Hate to Protect

User-Generated Content

OS22_BE086M

2022 Branded Entertainment Merit Award

Leo Burnett / Madrid

Madrid Fusion

Invaluable Food

Experiential / In-Person Events

OS22_BE078M

2022 Branded Entertainment Merit Award

BBDO / New York

Capitol Records

The Academic | Google Slides Experience

Innovation & Transformation / Innovation in Lockdown

OS22_BE104M

2022 Branded Entertainment Merit Award

M&C Saatchi / Sydney + Song Zu / Sydney + Facebook / Sydney + Zebrar / Sydney

BIG W

Craft, Camera, Action!

Craft / Use of Technology

OS22_BE097M

2022 Branded Entertainment Merit Award

Preacher / Austin + Lightbox Productions, Inc.

Vital Farms

Hens Behind the Lens

Craft / Use of Technology

OS22_BE098M

2022 Branded Entertainment Merit Award

VMLY&R Commerce / New York

Mondelez / Oreo

Oreo Stuf Scan

Craft / Use of Technology

OS22_BE099M

2022 Branded Entertainment Merit Award

BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York

Google

Black-Owned Friday

Long Form Video / Single

OS22_BE049M

2022 Branded Entertainment Merit Award

dentsuMB Taiwan / Taipei

Sinyi Realty

In Love We Trust

Long Form Video / Single

OS22_BE050M

2022 Branded Entertainment Merit Award

Google Brand Studio / San Francisco

Google

Forward Rhythm

Long Form Video / Single

OS22_BE051M

2022 Branded Entertainment Merit Award

Little Minx / Los Angeles + On / Zürich

On

Untethered

Long Form Video / Single

OS22_BE052M