For boys who were always men Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Television / Consumer Television Over :30 Single
Surfer Agency: Abbott Mead Vickers BBDO / London Client: Guinness Extra Cold Category: Consumer Television / Consumer Television :20 and Under: Single
Crying Agency: DDB Brasil / São Paulo Client: Companhia Athletica (Gym) Category: Consumer Television / Consumer Television :20 and Under: Single
Norwegians Agency: Goodby, Silverstein & Partners / San Francisco Client: Diamond of California Category: Consumer Television / Consumer Television :20 and Under: Single
Popped Agency: GSD&M / Austin Client: Southwest Airlines Category: Consumer Television / Consumer Television :20 and Under: Single
"Synchronized Swimmer" Agency: Mullen Advertising / Winston-Salem Client: Sealy Category: Consumer Television / Consumer Television :20 and Under: Single
Walk Agency: Saatchi & Saatchi Thailand / Bangkok Client: Sylvania (Thailand) Ltd. Category: Consumer Television / Consumer Television :20 and Under: Single
Every Style Has a Story Agency: Bartle Bogle Hegarty / New York Client: Levi Strauss & Co. Category: Consumer Television / Consumer Television Varying Lengths: Campaign
MTV Instructoart Watch and learn Agency: Matthew Vescovo / Brooklyn Client: MTV Category: Consumer Television / Consumer Television Varying Lengths: Campaign
This Is SportsCenter Agency: Wieden+Kennedy / New York Client: ESPN SportsCenter Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Clutter Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Surprise Dinner Agency: DDB Los Angeles / Venice Client: Ameriquest Category: Consumer Television / Consumer Television :30/:25 Single
Short Way To The Top Agency: DDB Sydney / Ultimo Client: Volkswagen Category: Consumer Television / Consumer Television :30/:25 Single
Cuppa Agency: Downtown Partners / Toronto Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television :30/:25 Single
Bud Light - "Cuppa" Invention Agency: Downtown Partners / Toronto Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television :30/:25 Single
Chassis Agency: Fallon / Minneapolis Client: Citibank Category: Consumer Television / Consumer Television :30/:25 Single
Nursery Agency: Fallon / Minneapolis Client: Citibank Category: Consumer Television / Consumer Television :30/:25 Single
2am Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Single
Call Waiting Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Single
Shower Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Single
Cashmere Cow Agency: Ideaology / Marina del Rey Client: Los Angeles County Fair Category: Consumer Television / Consumer Television :30/:25 Single
"Firing" Agency: Leo Burnett Company / Chicago Client: Kellogg Raisin Bran Crunch Category: Consumer Television / Consumer Television :30/:25 Single
Sales Rep Agency: MTV NETWORKS / New York Client: MTV On-Air Promos Category: Consumer Television / Consumer Television :30/:25 Single
Dance Party Agency: TBWA\Chiat\Day / New York Client: Nextel Category: Consumer Television / Consumer Television :30/:25 Single
High Protein Agency: Wieden+Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Single
This Is SportsCenter - Space Anchors Agency: Wieden+Kennedy / New York Client: ESPN SportsCenter Category: Consumer Television / Consumer Television :30/:25 Single
Kids on Steps Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Television / Consumer Television :30/:25 Single
scream Agency: Jung von Matt AG / Hamburg Client: K-fee Category: Consumer Television / Consumer Television :20 and Under: Campaign
Sealy Olympic TV Agency: Mullen Advertising / Winston-Salem Client: Sealy Category: Consumer Television / Consumer Television :20 and Under: Campaign
Hamburger Agency: Agency212 / Port Washington Client: Fatty Golf Open Category: Consumer Television / Consumer Television Under $50,000 Budget
Bob & Ronna Agency: Underground / Baltimore / Client: Bob & Ronna Category: Consumer Television / Consumer Television Under $50,000 Budget
Saturn Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Category: Consumer Television / Consumer Television Over :30 Campaign

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

For boys who were always men

Consumer Television / Consumer Television Over :30 Single

05116T

2005 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Guinness Extra Cold

Surfer

Consumer Television / Consumer Television :20 and Under: Single

05090T

2005 Advertising Merit Award

DDB Brasil / São Paulo

Companhia Athletica (Gym)

Crying

Consumer Television / Consumer Television :20 and Under: Single

05091T

2005 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Diamond of California

Norwegians

Consumer Television / Consumer Television :20 and Under: Single

05092T

2005 Advertising Merit Award

GSD&M / Austin

Southwest Airlines

Popped

Consumer Television / Consumer Television :20 and Under: Single

05093T

2005 Advertising Merit Award

Mullen Advertising / Winston-Salem

Sealy

"Synchronized Swimmer"

Consumer Television / Consumer Television :20 and Under: Single

05094T

2005 Advertising Merit Award

Saatchi & Saatchi Thailand / Bangkok

Sylvania (Thailand) Ltd.

Walk

Consumer Television / Consumer Television :20 and Under: Single

05095T

2005 Advertising Merit Award

Bartle Bogle Hegarty / New York

Levi Strauss & Co.

Every Style Has a Story

Consumer Television / Consumer Television Varying Lengths: Campaign

05098T

2005 Advertising Merit Award

Matthew Vescovo / Brooklyn

MTV

MTV Instructoart Watch and learn

Consumer Television / Consumer Television Varying Lengths: Campaign

05099T

2005 Advertising Merit Award

Wieden+Kennedy / New York

ESPN SportsCenter

This Is SportsCenter

Consumer Television / Consumer Television Varying Lengths: Campaign

05100T

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

IKEA

Clutter

Consumer Television / Consumer Television :30/:25 Single

05062T

2005 Advertising Merit Award

DDB Los Angeles / Venice

Ameriquest

Surprise Dinner

Consumer Television / Consumer Television :30/:25 Single

05063T

2005 Advertising Merit Award

DDB Sydney / Ultimo

Volkswagen

Short Way To The Top

Consumer Television / Consumer Television :30/:25 Single

05064T

2005 Advertising Merit Award

Downtown Partners / Toronto

Labatt Breweries - Bud Light

Cuppa

Consumer Television / Consumer Television :30/:25 Single

05065T

2005 Advertising Merit Award

Downtown Partners / Toronto

Labatt Breweries - Bud Light

Bud Light - "Cuppa" Invention

Consumer Television / Consumer Television :30/:25 Single

05065T

2005 Advertising Merit Award

Fallon / Minneapolis

Citibank

Chassis

Consumer Television / Consumer Television :30/:25 Single

05066T

2005 Advertising Merit Award

Fallon / Minneapolis

Citibank

Nursery

Consumer Television / Consumer Television :30/:25 Single

05067T

2005 Advertising Merit Award

Fallon New York / New York

Virgin Mobile USA

2am

Consumer Television / Consumer Television :30/:25 Single

05068T

2005 Advertising Merit Award

Fallon New York / New York

Virgin Mobile USA

Call Waiting

Consumer Television / Consumer Television :30/:25 Single

05069T

2005 Advertising Merit Award

Fallon New York / New York

Virgin Mobile USA

Shower

Consumer Television / Consumer Television :30/:25 Single

05070T

2005 Advertising Merit Award

Ideaology / Marina del Rey

Los Angeles County Fair

Cashmere Cow

Consumer Television / Consumer Television :30/:25 Single

05071T

2005 Advertising Merit Award

Leo Burnett Company / Chicago

Kellogg Raisin Bran Crunch

"Firing"

Consumer Television / Consumer Television :30/:25 Single

05072T

2005 Advertising Merit Award

MTV NETWORKS / New York

MTV On-Air Promos

Sales Rep

Consumer Television / Consumer Television :30/:25 Single

05073T

2005 Advertising Merit Award

TBWA\Chiat\Day / New York

Nextel

Dance Party

Consumer Television / Consumer Television :30/:25 Single

05074T

2005 Advertising Merit Award

Wieden+Kennedy / Portland

Miller High Life

High Protein

Consumer Television / Consumer Television :30/:25 Single

05075T

2005 Advertising Merit Award

Wieden+Kennedy / New York

ESPN SportsCenter

This Is SportsCenter - Space Anchors

Consumer Television / Consumer Television :30/:25 Single

05076T

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Kids on Steps

Consumer Television / Consumer Television :30/:25 Single

05117T

2005 Advertising Merit Award

Jung von Matt AG / Hamburg

K-fee

scream

Consumer Television / Consumer Television :20 and Under: Campaign

05096T

2005 Advertising Merit Award

Mullen Advertising / Winston-Salem

Sealy

Sealy Olympic TV

Consumer Television / Consumer Television :20 and Under: Campaign

05097T

2005 Advertising Merit Award

Agency212 / Port Washington

Fatty Golf Open

Hamburger

Consumer Television / Consumer Television Under $50,000 Budget

05101T

2005 Advertising Merit Award

Underground / Baltimore /

Bob & Ronna

Bob & Ronna

Consumer Television / Consumer Television Under $50,000 Budget

05102T

2005 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Saturn

Saturn

Consumer Television / Consumer Television Over :30 Campaign

05061T