Award:
2008 Branded Entertainment Merit Award

Agency:
DIGITAS, NY / New York

Client:
American Express

Title:
Tiger's Scorecard Challenge

Category:
Gaming / Online gaming

Annual ID:
08034E

Award:
2008 Branded Entertainment Merit Award

Agency:
Element 79 / Chicago

Client:
Gatorade

Title:
Tiger Moonshot Game

Category:
Gaming / Online gaming

Annual ID:
08035E

Award:
2008 Branded Entertainment Merit Award

Agency:
Grow Interactive / Norfolk

Client:
C3 Presents

Title:
Big State Games

Category:
Gaming / Online gaming

Annual ID:
08036E

Award:
2008 Branded Entertainment Merit Award

Agency:
Less Rain / Tokyo

Client:
Red Bull

Title:
Red Bull Flugtag Flight Lab

Category:
Gaming / Online gaming

Annual ID:
08037E

Award:
2008 Branded Entertainment Merit Award

Agency:
OMD / New York

Client:
Nissan

Title:
Forza 2 - Igniting Passionate Drivers

Category:
Gaming / Offline gaming

Annual ID:
08038E

Award:
2008 Branded Entertainment Merit Award

Agency:
BBH / New York

Client:
Unilever

Title:
The Gamekillers TV Show - Episode 3

Category:
Television / Unscripted series

Annual ID:
08027E

Award:
2008 Branded Entertainment Merit Award

Agency:
BBH / New York

Client:
Unilever

Title:
The Gamekillers TV Show - Episode 5

Category:
Television / Unscripted series

Annual ID:
08028E

Award:
2008 Branded Entertainment Merit Award

Agency:
Saatchi & Saatchi / Sydney

Client:
Toyota

Title:
Aurion - Big Bertha

Category:
Television / Unscripted series

Annual ID:
08029E

Award:
2008 Branded Entertainment Merit Award

Agency:
Creative Artists Agency / Los Angeles

Client:
eBay

Title:
Force 1 TD

Category:
Film / Theatrical releases

Annual ID:
08031E

Award:
2008 Branded Entertainment Merit Award

Agency:
Creative Artists Agency / Los Angeles

Client:
eBay

Title:
Tobias_427

Category:
Film / Theatrical releases

Annual ID:
08032E

Award:
2008 Branded Entertainment Merit Award

Agency:
ground Tokyo / Tokyo

Client:
Nissin Food Products Co., Ltd

Title:
FREEDOM PROJECT

Category:
Film / Theatrical releases

Annual ID:
08033E

Award:
2008 Branded Entertainment Merit Award

Agency:
argonauten G2 GmbH / Berlin

Client:
The Coca-Cola Company

Title:
Coke & Faithless

Category:
Music / Integration of a brand in a music environment

Annual ID:
08062E

Award:
2008 Branded Entertainment Merit Award

Agency:
beacon communications k.k. / Tokyo

Client:
P&G Japan

Title:
Fashion, Music, Vidal Sassoon

Category:
Music / Integration of a brand in a music environment

Annual ID:
08063E

Award:
2008 Branded Entertainment Merit Award

Agency:
OMD / New York

Client:
McDonald's

Title:
Big Mac Chant

Category:
Music / Integration of a brand in a music environment

Annual ID:
08064E

Award:
2008 Branded Entertainment Merit Award

Agency:
Arnold Worldwide / Boston

Client:
Southern Comfort

Title:
SoCo Music Experience

Category:
Events and Installations / Creative positioning of a brand outside traditional or online media

Annual ID:
08065E

Award:
2008 Branded Entertainment Merit Award

Agency:
BBDO / New York

Client:
Mt. Dew

Title:
Paintball

Category:
Events and Installations / Creative positioning of a brand outside traditional or online media

Annual ID:
08066E

Award:
2008 Branded Entertainment Merit Award

Agency:
BIG / Ogilvy / New York

Client:
BP

Title:
BP Helios House

Category:
Events and Installations / Creative positioning of a brand outside traditional or online media

Annual ID:
08067E

Award:
2008 Branded Entertainment Merit Award

Agency:
Crispin Porter + Bogusky / Coconut Grove

Client:
Burger King

Title:
Wax King

Category:
Events and Installations / Creative positioning of a brand outside traditional or online media

Annual ID:
08068E

Award:
2008 Branded Entertainment Merit Award

Agency:
Jung von Matt AG / Hamburg

Client:
Jung von Matt/next GmbH

Title:
nextwall

Category:
Events and Installations / Creative positioning of a brand outside traditional or online media

Annual ID:
08069E

Award:
2008 Branded Entertainment Merit Award

Agency:
Lowe & Rivet / The Rocks

Client:
MTV Networks Australia

Title:
Welcome Snoop

Category:
Events and Installations / Creative positioning of a brand outside traditional or online media

Annual ID:
08070E

Award:
2008 Branded Entertainment Merit Award

Agency:
Ogilvy & Mather / Toronto

Client:
Dove Pro-Age

Title:
Body & Soul

Category:
Events and Installations / Creative positioning of a brand outside traditional or online media

Annual ID:
08071E

Award:
2008 Branded Entertainment Merit Award

Agency:
TBWA\ Germany / Berlin

Client:
adidas AG

Title:
Impossible Goalkeeper

Category:
Events and Installations / Creative positioning of a brand outside traditional or online media

Annual ID:
08072E

Award:
2008 Branded Entertainment Merit Award

Agency:
TBWA\ Germany / Berlin

Client:
adidas AG

Title:
Impossible Huddle

Category:
Events and Installations / Creative positioning of a brand outside traditional or online media

Annual ID:
08073E

Award:
2008 Branded Entertainment Merit Award

Agency:
TBWA\ Germany / Berlin

Client:
MaxXium Germany - ABSOLUT VODKA

Title:
IN AN ABSOLUT WORLD - WEEK

Category:
Events and Installations / Creative positioning of a brand outside traditional or online media

Annual ID:
08074E