Live Rescue Agency: Tribal/DDB / Auckland Client: Coastguard NZ Ltd Category: Websites & Microsites / Public Service/ Non-Profit

Resotweetion Agency: AKQA / San Francisco Client: AKQA Category: Interactive Advertising / Self-Promotion - Single

How Hetero? Agency: Akestam Holst / Stockholm Client: Claes Nyberg/Jessica W Sandberg Category: Integrated Branding / Integrated Branding Campaign - Online

Body Grooming Integrated Campaign Agency: BBDO / New York Client: Procter & Gamble/Gillette Category: Integrated Branding / Integrated Branding Campaign - Online

O2 Be The Difference 2010 Agency: Brando / Dublin Client: O2 Telefónica Ireland Category: Integrated Branding / Integrated Branding Campaign - Online

Frenzied Waters Agency: Campfire / New York Client: Discovery Channel Category: Integrated Branding / Integrated Branding Campaign - Online

The Best of Us Challenge Agency: Cole & Weber United / Seattle Client: International Olympic Committee Category: Integrated Branding / Integrated Branding Campaign - Online

All-New BMW Z4 Campaign Agency: Dotglu/KBS+P / South Orange Client: BMW Category: Integrated Branding / Integrated Branding Campaign - Online

Big Brother Brasil Linea Test Agency: AgenciaClick Isobar / SÃ£o Paulo Client: FIAT Category: Interactive Advertising / Environmental / Experiential - Single

5 runners 650,000 followers Agency: BBDO Argentina / Vicente Lopez Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single

The Test Machine Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Interactive Advertising / Environmental / Experiential - Single

Booth Interactive Agency: Duncan/Channon / San Francisco Client: Hard Rock International Category: Interactive Advertising / Environmental / Experiential - Single

Liverpool Interactive Wall Agency: Elvis / London Client: Virgin Trains Category: Interactive Advertising / Environmental / Experiential - Single

Facebook Showroom Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Interactive Advertising / Environmental / Experiential - Single

Samsung Shakedown Agency: From Stockholm With Love / Stockholm Client: Samsung Category: Interactive Advertising / Environmental / Experiential - Single

Nibbles Boutique Agency: Hyper / london Client: Cadbury Dairy Milk Category: Interactive Advertising / Environmental / Experiential - Single

The oneworld Travel Library Agency: Imagination / New York Client: oneworld Category: Interactive Advertising / Environmental / Experiential - Single

Drop Everything for Love Agency: JWT New York / New York Client: DTC Category: Interactive Advertising / Environmental / Experiential - Single

Street to School Agency: JWT India / Mumbai Client: Maharashtra Janavikas Kendra Category: Interactive Advertising / Environmental / Experiential - Single

Piccadilly Sign Agency: Leo Burnett / London Client: McDonald's Category: Interactive Advertising / Environmental / Experiential - Single

Supply Chain Interactive Billboard Agency: Ogilvy New York / New York Client: IBM Category: Interactive Advertising / Environmental / Experiential - Single

Nike Trackball Agency: Ogilvy Singapore / Singapore Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single

Axe Music Star Actions Agency: ponce buenos aires / Buenos Aires Client: Unilever Category: Interactive Advertising / Environmental / Experiential - Single

Prius iPhone Times Square App Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, U.S.A., Inc. Category: Interactive Advertising / Environmental / Experiential - Single

Think Agency: Zulu Alpha Kilo / Toronto Client: Zulu Alpha Kilo Category: Interactive Advertising / Environmental / Experiential - Single

The Last Call Agency: LEAN MEAN FIGHTING MACHINE / london Client: Samsung Mobile Category: Online Films And Video / Events or Live Webcasts - Campaign

DDTV Agency: Ogilvy Shanghai / Shanghai Client: Adidas China Category: Online Films And Video / Events or Live Webcasts - Campaign

CityGT Agency: JWT Melbourne / Richmond Client: VicRoads Category: Mobile Applications/Sites / Public Service/ Non-Profit

Lesson in Style Agency: Katy Aquino / Santa Monica Client: adidas Category: Craft / Animation / Motion Graphics

ADLAND Agency: Abbott Mead Vickers BBDO / London Client: CREATIVE CIRCLE Category: Craft / Animation / Motion Graphics

GOOGLE WORLD Agency: Abbott Mead Vickers BBDO / London Client: GUINNESS Category: Craft / Animation / Motion Graphics

Fox Inside Out Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Craft / Animation / Motion Graphics

Zodiac Race Agency: Amsterdam Worldwide / Amsterdam Client: Onitsuka Tiger Category: Craft / Animation / Motion Graphics

ESPN Monday Night Football Interactive Installation Agency: Brand New School / Santa Monica Client: ESPN Category: Craft / Animation / Motion Graphics

Weather girl Agency: F/Nazca Saatchi & Saatchi / SÃ£o Paulo Client: Skol Category: Craft / Animation / Motion Graphics

The Ultimate Alter Machine Agency: GrupoW / Saltillo Client: Rexona, Unilever Category: Craft / Animation / Motion Graphics

Verbatim Championship Agency: IMG SRC / Tokyo Client: MITSUBISHI KAGAKU MEDIA CO.,LTD. Category: Craft / Animation / Motion Graphics

The Exotic Surprise Agency: KING / Stockholm Client: ICA Category: Craft / Animation / Motion Graphics

Coal Story Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Craft / Animation / Motion Graphics

We Choose The Moon Agency: The Martin Agency / Richmond Client: John F. Kennedy Presidential Library & Museum Category: Craft / Animation / Motion Graphics

Let It Shine Vimeo Takeover Agency: Wieden + Kennedy / Amsterdam Client: Honda Category: Craft / Animation / Motion Graphics

Can Hand Agency: Bridge Worldwide / Cincinnati Client: Procter & Gamble Category: Interactive Advertising / Banners - Fixed Space - Single

Call Woody Agency: DIGITAS, NY / New York Client: T.G.I. Friday's Category: Interactive Advertising / Banners - Fixed Space - Single

NOW Widget Banner I Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Banners - Fixed Space - Single

Prius iMedia - Draw Tree Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, U.S.A., Inc. Category: Interactive Advertising / Banners - Fixed Space - Single

ASICS Sportstyle Left Right Blogger Outreach Agency: Amsterdam Worldwide / Amsterdam Client: ASICS Category: Interactive Advertising / Other Interactive Media - Single

ESPN Monday Night Football Interactive Installation Agency: Brand New School / Santa Monica Client: ESPN Category: Interactive Advertising / Other Interactive Media - Single

Ommwriter Agency: herraiz soto & co / barcelona Client: HerraizSoto&Co Category: Interactive Advertising / Other Interactive Media - Single

Halo 3 ODST Agency: MacLaren McCann / Toronto Client: Microsoft Canada/Xbox Category: Interactive Advertising / Other Interactive Media - Single

Virtual Touch Experience Agency: MRM Worldwide / New York Client: Nikon Category: Interactive Advertising / Other Interactive Media - Single