Award:
2010 Branded Entertainment Merit Award

Agency:
School of Visual Arts / New York

Client:
SVA

Title:
The Wilde Ones

Category:
Film / Documentaries

Annual ID:
10019E

Award:
2010 Branded Entertainment Merit Award

Agency:
Wieden + Kennedy Shanghai / Shanghai

Client:
Nike China

Title:
Chase

Category:
Film / Documentaries

Annual ID:
10020E

Award:
2010 Branded Entertainment Merit Award

Agency:
@radical.media / New York

Client:
Verizon

Title:
How Sweet The Sound

Category:
Television / Specials or one-time screening

Annual ID:
10010E

Award:
2010 Branded Entertainment Merit Award

Agency:
Arnold Worldwide / Boston

Client:
Ocean Spray

Title:
Cranberry Christmas

Category:
Television / Specials or one-time screening

Annual ID:
10011E

Award:
2010 Branded Entertainment Merit Award

Agency:
Colman Rasic Carrasco / East Sydney

Client:
MTV EXIT FOUNDATION/UNICEF

Title:
The Killers 'Goodnight, travel well'

Category:
Television / Specials or one-time screening

Annual ID:
10012E

Award:
2010 Branded Entertainment Merit Award

Agency:
AKQA / Washington

Client:
Bethesda Softworks

Title:
Fallout 3 PAX Experience

Category:
Events and Installations / Creative positioning of a brand outside traditional or online media

Annual ID:
10077E

Award:
2010 Branded Entertainment Merit Award

Agency:
BBDO / New York

Client:
Autism Speaks

Title:
Baby Strollers

Category:
Events and Installations / Creative positioning of a brand outside traditional or online media

Annual ID:
10078E

Award:
2010 Branded Entertainment Merit Award

Agency:
Duncan/Channon / San Francisco

Client:
Hard Rock International

Title:
Hard Rock Memorabilia on Microsoft Surface

Category:
Events and Installations / Creative positioning of a brand outside traditional or online media

Annual ID:
10079E

Award:
2010 Branded Entertainment Merit Award

Agency:
Hill Holliday / Boston

Client:
The City of Boston

Title:
Visit-the-Pin

Category:
Events and Installations / Creative positioning of a brand outside traditional or online media

Annual ID:
10080E

Award:
2010 Branded Entertainment Merit Award

Agency:
180LA / Santa Monica

Client:
Sony

Title:
VAIO Mannequins

Category:
Events and Installations / Creative positioning of a brand outside traditional or online media

Annual ID:
10081E

Award:
2010 Branded Entertainment Merit Award

Agency:
Saatchi & Saatchi Berlin / Frankfurt

Client:
Main Taxi Frankfurt

Title:
Piss Screen Bluetooth

Category:
Events and Installations / Creative positioning of a brand outside traditional or online media

Annual ID:
10082E

Award:
2010 Branded Entertainment Merit Award

Agency:
BBDO / New York

Client:
Starbucks & (RED)™

Title:
Starbucks Love Project Integrated Campaign

Category:
Music / Integration of a brand in a music environment

Annual ID:
10068E

Award:
2010 Branded Entertainment Merit Award

Agency:
human / New York

Client:
Microsoft Xbox 360 Halo 3 ODST

Title:
The Life

Category:
Music / Integration of a brand in a music environment

Annual ID:
10069E

Award:
2010 Branded Entertainment Merit Award

Agency:
OgilvyEntertainment / New York

Client:
Crystal Light

Title:
Crystal Light Music Partnership

Category:
Music / Integration of a brand in a music environment

Annual ID:
10070E

Award:
2010 Branded Entertainment Merit Award

Agency:
Saatchi & Saatchi Berlin / Frankfurt

Client:
Sony Ericsson

Title:
Everything Sounds

Category:
Music / Integration of a brand in a music environment

Annual ID:
10071E

Award:
2010 Branded Entertainment Merit Award

Agency:
Sancho BBDO / Bogotá

Client:
GM Colmotores/Chevrolet

Title:
Taxi Rockola

Category:
Music / Integration of a brand in a music environment

Annual ID:
10072E

Award:
2010 Branded Entertainment Merit Award

Agency:
The Martin Agency / Richmond

Client:
GEICO

Title:
3 Doors Down

Category:
Music / Integration of a brand in a music environment

Annual ID:
10073E

Award:
2010 Branded Entertainment Merit Award

Agency:
argonauten G2 GmbH / Berlin

Client:
Berlin Phil Media GmbH

Title:
Digital Concert Hall

Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts

Annual ID:
10049E

Award:
2010 Branded Entertainment Merit Award

Agency:
BBDO / New York

Client:
HBO

Title:
The Affair

Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts

Annual ID:
10050E

Award:
2010 Branded Entertainment Merit Award

Agency:
BBDO / New York

Client:
Starbucks & (RED)™

Title:
Starbucks Love Project Integrated Campaign

Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts

Annual ID:
10051E

Award:
2010 Branded Entertainment Merit Award

Agency:
DDB, Paris / Paris

Client:
Comité Régional du Tourisme Paris Ile-de-France

Title:
Kisses from Paris

Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts

Annual ID:
10052E

Award:
2010 Branded Entertainment Merit Award

Agency:
Droga5 / New York

Client:
Puma

Title:
Puma Index

Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts

Annual ID:
10053E

Award:
2010 Branded Entertainment Merit Award

Agency:
Goodby, Silverstein & Partners / San Francisco

Client:
California Milk Processor Board

Title:
Milkquarious

Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts

Annual ID:
10054E

Award:
2010 Branded Entertainment Merit Award

Agency:
Hill Holliday / Boston

Client:
Liberty Mutual

Title:
Be Good

Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts

Annual ID:
10055E

Award:
2010 Branded Entertainment Merit Award

Agency:
Mother / London

Client:
Anheuser-Busch InBev

Title:
Reclage De Luxe

Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts

Annual ID:
10056E

Award:
2010 Branded Entertainment Merit Award

Agency:
Mother / London

Client:
Anheuser-Busch InBev

Title:
Smooth Originals

Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts

Annual ID:
10057E

Award:
2010 Branded Entertainment Merit Award

Agency:
Radical Media / New York

Client:
Nike

Title:
Lance Mackey

Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts

Annual ID:
10058E

Award:
2010 Branded Entertainment Merit Award

Agency:
Saatchi & Saatchi NY / New York

Client:
Luvs

Title:
New Kid

Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts

Annual ID:
10059E

Award:
2010 Branded Entertainment Merit Award

Agency:
Sony Music Entertainment UK / London

Client:
Columbia Records / Umbro

Title:
Kasabian Football Hero

Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts

Annual ID:
10060E

Award:
2010 Branded Entertainment Merit Award

Agency:
The Wade Brothers / Kansas City

Client:
Fly 53

Title:
FLY 53 House of 53

Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts

Annual ID:
10061E

Award:
2010 Branded Entertainment Merit Award

Agency:
Wieden+Kennedy New York / Brooklyn

Client:
Jordan Brand

Title:
Leroy Smith Campaign

Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts

Annual ID:
10062E

Award:
2010 Branded Entertainment Merit Award

Agency:
Young & Rubicam / New York

Client:
Cellular South

Title:
Y'all vs Us

Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts

Annual ID:
10063E