James Ready Spelling Bee Lottery Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Social Media / Best Use of Social Media
Real Friend on Facebook Agency: Leo Burnett, Toronto / Toronto Client: Procter & Gamble - Mr. Clean Category: Social Media / Best Use of Social Media
Dig It! Get It! Agency: Leo Burnett, Toronto / Toronto Client: Procter & Gamble - Cheer Category: Social Media / Best Use of Social Media
YouTube Takeover Agency: Mullen / Boston Client: JetBlue Category: Social Media / Best Use of Social Media
How 'Speedkills' Killed Speed Agency: Naked Communications Sydney / Sydney Client: Transport Accident Commission Category: Social Media / Best Use of Social Media
The Inside Experience Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Social Media / Best Use of Social Media
The Feed Agency: POKE / London Client: Orange Category: Social Media / Best Use of Social Media
The Social Interview Agency: R/GA / New York Client: R/GA Category: Social Media / Best Use of Social Media
Fans Of You Too Agency: RPA / Santa Moinca Client: American Honda Motor Co., Inc. Category: Social Media / Best Use of Social Media
Million Mile Joe Agency: RPA / Santa Moinca Client: American Honda Motor Co., Inc. Category: Social Media / Best Use of Social Media
Sponsafier 3 Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, USA Category: Social Media / Best Use of Social Media
Holidays without Internet Agency: SPILLMANN/FELSER/LEO BURNETT / Zurich Client: Switzerland Tourism Category: Social Media / Best Use of Social Media
Facebook "Fist" Agency: TBWA\Chiat\Day / New York Client: Wrigley Category: Social Media / Best Use of Social Media
Blue Skittles - Like The Rainbow Agency: TBWA\London / London Client: Wrigley Category: Social Media / Best Use of Social Media
Chauncey Billups Garage Sale Agency: TDA_Boulder / Boulder Client: Billups Elite Category: Social Media / Best Use of Social Media
Doug, the Orange Spokespuppet Agency: Team Detroit / Dearborn Client: Ford Motor Company Category: Social Media / Best Use of Social Media
The Creators Project Agency: VIRTUE Worldwide / Brooklyn Client: Intel Category: Social Media / Best Use of Social Media
150years of Mammut - the biggest peak project in history Agency: webguerillas GmbH / Munich Client: Mammut Sports Group AG Category: Social Media / Best Use of Social Media
UNIQLO WARM UP! Agency: AKQA Shanghai / Shanghai Client: Uniqlo Category: Websites / Social Networks/Community
Fair Tweets Agency: Amalgamated / New York Client: Ben & Jerry's Category: Websites / Social Networks/Community
Facebook Studio Agency: Evolution Bureau / San Francisco Client: Facebook Category: Websites / Social Networks/Community
Groupee Agency: JWT New York / New York Client: JWT New York Category: Websites / Social Networks/Community
The Music Never Stops Agency: LDC / São Paulo Client: MTV Brasil Category: Websites / Social Networks/Community
Swap Meet Agency: mono / Minneapolis Client: Blu Dot Category: Websites / Social Networks/Community
The People's Car Project Agency: Proximity China / Goodstein & Partners / Beijing Client: Volkswagen Group China Category: Websites / Social Networks/Community
EPIC Agency: R/GA / New York Client: Nike Category: Websites / Social Networks/Community
Camry Effect Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, USA Category: Websites / Social Networks/Community
Agency Spy Agency: Grey / New York Client: Grey Category: Online Films & Video / Self-Promotion - Single
Sound of Football - A Pepsi Refresh Initiative Agency: Akestam Holst / Stockholm Client: Pepsico / Carlsberg Category: Mobile Applications/Sites / Augmented Reality
Transformers: Dark of the Moon Augmented Reality App Agency: DIGITALKITCHEN / Chicago Client: Paramount Pictures Category: Mobile Applications/Sites / Augmented Reality
The Rotisserie Channel Agency: BBDO Toronto / Toronto Client: Cara Operations Inc. Category: Integrated Branding / Integrated Branding Campaign - Online
Touching The Stars Agency: BBH / New York Client: BBC Category: Integrated Branding / Integrated Branding Campaign - Online
Long Live Play Agency: Deutsch Inc / Los Angeles Client: Sony Computer Entertainment America Category: Integrated Branding / Integrated Branding Campaign - Online
Lullabies Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Integrated Branding / Integrated Branding Campaign - Online
Xperia Studio Agency: LBi US / New York Client: Sony Ericsson Category: Integrated Branding / Integrated Branding Campaign - Online
SPARQ Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign - Online
Pedigree Dog-A-Like App Agency: TEQUILA / Pyrmont Client: MARS PETCARE Category: Integrated Branding / Integrated Branding Campaign - Online
SCREW*D Agency: Y&R Chicago / Chicago Client: Craftsman Category: Integrated Branding / Integrated Branding Campaign - Online
THE NIGHTJAR Agency: Abbott Mead Vickers BBDO / London Client: WRIGLEYS 5 GUM Category: Craft / Interface Design
Google Music Tour Agency: BBH LA / New York Client: Google Category: Craft / Interface Design
2011/2012 Ford Mustang Agency: Firstborn / NY Client: Ford Motor Company for Team Detroit Category: Craft / Interface Design
TRAM SIGHTSEEING Agency: Forsman & Bodenfors / Gothenburg Client: VÄSTTRAFIK Category: Craft / Interface Design
OK Go - All Is Not Lost - Agency: HAKUHODO / Tokyo Client: Google Inc. Category: Craft / Interface Design
SPENT Agency: McKinney / durham Client: Urban Ministries of Durham Category: Craft / Interface Design
Sneakerpedia Agency: SapientNitro / London Client: Foot Locker Europe Category: Craft / Interface Design
Map My Summer Agency: The Monkeys / Sydney Client: YouTube Category: Craft / Interface Design
Day One Stories Agency: Droga5 / New York Client: Prudential Category: Online Films & Video / Short Form - Series/Episodes
Unsweetened Truth Agency: harvest / Santa Monica Client: American Legacy / Truth Category: Online Films & Video / Short Form - Series/Episodes
The Candidate (George Videos) Agency: Zulu Alpha Kilo / Toronto Client: Workopolis Category: Online Films & Video / Short Form - Series/Episodes
Dig Deeper Agency: BBDO / New York Client: HBO Category: Websites / Durable Goods

2012 Interactive Merit Award

Leo Burnett, Toronto / Toronto

James Ready

James Ready Spelling Bee Lottery

Social Media / Best Use of Social Media

12320N

2012 Interactive Merit Award

Leo Burnett, Toronto / Toronto

Procter & Gamble - Mr. Clean

Real Friend on Facebook

Social Media / Best Use of Social Media

12321N

2012 Interactive Merit Award

Leo Burnett, Toronto / Toronto

Procter & Gamble - Cheer

Dig It! Get It!

Social Media / Best Use of Social Media

12322N

2012 Interactive Merit Award

Mullen / Boston

JetBlue

YouTube Takeover

Social Media / Best Use of Social Media

12323N

2012 Interactive Merit Award

Naked Communications Sydney / Sydney

Transport Accident Commission

How 'Speedkills' Killed Speed

Social Media / Best Use of Social Media

12324N

2012 Interactive Merit Award

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Inside Experience

Social Media / Best Use of Social Media

12325N

2012 Interactive Merit Award

POKE / London

Orange

The Feed

Social Media / Best Use of Social Media

12326N

2012 Interactive Merit Award

R/GA / New York

R/GA

The Social Interview

Social Media / Best Use of Social Media

12327N

2012 Interactive Merit Award

RPA / Santa Moinca

American Honda Motor Co., Inc.

Fans Of You Too

Social Media / Best Use of Social Media

12328N

2012 Interactive Merit Award

RPA / Santa Moinca

American Honda Motor Co., Inc.

Million Mile Joe

Social Media / Best Use of Social Media

12329N

2012 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, USA

Sponsafier 3

Social Media / Best Use of Social Media

12330N

2012 Interactive Merit Award

SPILLMANN/FELSER/LEO BURNETT / Zurich

Switzerland Tourism

Holidays without Internet

Social Media / Best Use of Social Media

12331N

2012 Interactive Merit Award

TBWA\Chiat\Day / New York

Wrigley

Facebook "Fist"

Social Media / Best Use of Social Media

12332N

2012 Interactive Merit Award

TBWA\London / London

Wrigley

Blue Skittles - Like The Rainbow

Social Media / Best Use of Social Media

12333N

2012 Interactive Merit Award

TDA_Boulder / Boulder

Billups Elite

Chauncey Billups Garage Sale

Social Media / Best Use of Social Media

12334N

2012 Interactive Merit Award

Team Detroit / Dearborn

Ford Motor Company

Doug, the Orange Spokespuppet

Social Media / Best Use of Social Media

12335N

2012 Interactive Merit Award

VIRTUE Worldwide / Brooklyn

Intel

The Creators Project

Social Media / Best Use of Social Media

12336N

2012 Interactive Merit Award

webguerillas GmbH / Munich

Mammut Sports Group AG

150years of Mammut - the biggest peak project in history

Social Media / Best Use of Social Media

12337N

2012 Interactive Merit Award

AKQA Shanghai / Shanghai

Uniqlo

UNIQLO WARM UP!

Websites / Social Networks/Community

12128N

2012 Interactive Merit Award

Amalgamated / New York

Ben & Jerry's

Fair Tweets

Websites / Social Networks/Community

12129N

2012 Interactive Merit Award

Evolution Bureau / San Francisco

Facebook

Facebook Studio

Websites / Social Networks/Community

12130N

2012 Interactive Merit Award

JWT New York / New York

JWT New York

Groupee

Websites / Social Networks/Community

12131N

2012 Interactive Merit Award

LDC / São Paulo

MTV Brasil

The Music Never Stops

Websites / Social Networks/Community

12132N

2012 Interactive Merit Award

mono / Minneapolis

Blu Dot

Swap Meet

Websites / Social Networks/Community

12133N

2012 Interactive Merit Award

Proximity China / Goodstein & Partners / Beijing

Volkswagen Group China

The People's Car Project

Websites / Social Networks/Community

12134N

2012 Interactive Merit Award

R/GA / New York

Nike

EPIC

Websites / Social Networks/Community

12135N

2012 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, USA

Camry Effect

Websites / Social Networks/Community

12136N

2012 Interactive Merit Award

Grey / New York

Grey

Agency Spy

Online Films & Video / Self-Promotion - Single

12240N

2012 Interactive Merit Award

Akestam Holst / Stockholm

Pepsico / Carlsberg

Sound of Football - A Pepsi Refresh Initiative

Mobile Applications/Sites / Augmented Reality

12137N

2012 Interactive Merit Award

DIGITALKITCHEN / Chicago

Paramount Pictures

Transformers: Dark of the Moon Augmented Reality App

Mobile Applications/Sites / Augmented Reality

12138N

2012 Interactive Merit Award

BBDO Toronto / Toronto

Cara Operations Inc.

The Rotisserie Channel

Integrated Branding / Integrated Branding Campaign - Online

12271N

2012 Interactive Merit Award

BBH / New York

BBC

Touching The Stars

Integrated Branding / Integrated Branding Campaign - Online

12272N

2012 Interactive Merit Award

Deutsch Inc / Los Angeles

Sony Computer Entertainment America

Long Live Play

Integrated Branding / Integrated Branding Campaign - Online

12273N

2012 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

Lullabies

Integrated Branding / Integrated Branding Campaign - Online

12274N

2012 Interactive Merit Award

LBi US / New York

Sony Ericsson

Xperia Studio

Integrated Branding / Integrated Branding Campaign - Online

12275N

2012 Interactive Merit Award

R/GA / New York

Nike

SPARQ

Integrated Branding / Integrated Branding Campaign - Online

12276N

2012 Interactive Merit Award

TEQUILA / Pyrmont

MARS PETCARE

Pedigree Dog-A-Like App

Integrated Branding / Integrated Branding Campaign - Online

12277N

2012 Interactive Merit Award

Y&R Chicago / Chicago

Craftsman

SCREW*D

Integrated Branding / Integrated Branding Campaign - Online

12278N

2012 Interactive Merit Award

Abbott Mead Vickers BBDO / London

WRIGLEYS 5 GUM

THE NIGHTJAR

Craft / Interface Design

12279N

2012 Interactive Merit Award

BBH LA / New York

Google

Google Music Tour

Craft / Interface Design

12280N

2012 Interactive Merit Award

Firstborn / NY

Ford Motor Company for Team Detroit

2011/2012 Ford Mustang

Craft / Interface Design

12281N

2012 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

VÄSTTRAFIK

TRAM SIGHTSEEING

Craft / Interface Design

12282N

2012 Interactive Merit Award

HAKUHODO / Tokyo

Google Inc.

OK Go - All Is Not Lost -

Craft / Interface Design

12283N

2012 Interactive Merit Award

McKinney / durham

Urban Ministries of Durham

SPENT

Craft / Interface Design

12284N

2012 Interactive Merit Award

SapientNitro / London

Foot Locker Europe

Sneakerpedia

Craft / Interface Design

12285N

2012 Interactive Merit Award

The Monkeys / Sydney

YouTube

Map My Summer

Craft / Interface Design

12286N

2012 Interactive Merit Award

Droga5 / New York

Prudential

Day One Stories

Online Films & Video / Short Form - Series/Episodes

12222N

2012 Interactive Merit Award

harvest / Santa Monica

American Legacy / Truth

Unsweetened Truth

Online Films & Video / Short Form - Series/Episodes

12223N

2012 Interactive Merit Award

Zulu Alpha Kilo / Toronto

Workopolis

The Candidate (George Videos)

Online Films & Video / Short Form - Series/Episodes

12224N

2012 Interactive Merit Award

BBDO / New York

HBO

Dig Deeper

Websites / Durable Goods

12107N