Google Chrome: The Web Is What You Make of It Agency: BBH / New York + Google Creative Lab / New York Client: Google Category: Interactive Advertising / Banners - Fixed Space - Campaign
Ideathon Agency: Modern Climate / MPLS Client: Modern Climate Category: Interactive Advertising / Self-Promotion
Realizer Agency: Rethink / Toronto Client: Rethink Category: Mobile Applications/Sites / Self-Promotion
Me&Friends Agency: Scholz & Friends / Berlin Client: Scholz & Friends Berlin Category: Mobile Applications/Sites / Self-Promotion
Banner+Aid Agency: Abitlikethis / Melbourne Client: Banneraid Category: Interactive Advertising / Public Service/Non-Profit
Voice Letter Agency: Akestam Holst / Stockholm Client: The Swedish Post Category: Interactive Advertising / Public Service/Non-Profit
Adopt Your Doggie Double Agency: DDB New York / New York Client: The Humane Society, Maddie's Fund, And The Shelter Project Category: Interactive Advertising / Public Service/Non-Profit
Birding the Net Agency: Goodby, Silverstein & Partners / San Francisco Client: National Audubon Society Category: Interactive Advertising / Public Service/Non-Profit
Fair Tweets Agency: Amalgamated / New York Client: Ben & Jerry's Category: Social Media / Microblogging
Mac & Cheese TV Agency: CP+B / Boulder Client: Kraft Category: Social Media / Microblogging
Pudding Face Agency: CP+B / Boulder Client: JELL-O Category: Social Media / Microblogging
Toronto Trending Agency: CP+B / Toronto Client: Tourism Toronto Category: Social Media / Microblogging
The BossTracker5000 Agency: Euro RSCG Chicago / Chicago Client: Euro RSCG Chicago Category: Social Media / Microblogging
Stumbling Stones Agency: Jung von Matt / Hamburg Client: Gunter Demnig – Stolpersteine Category: Interactive Advertising / Banners - Fixed Space - Single
Voice Letter Agency: Akestam Holst / Stockholm Client: The Swedish Post Category: Websites / Public Service/Non-Profit
Doggelganger Agency: Colenso BBDO / Auckland Client: PEDIGREE Adoption Drive Category: Websites / Public Service/Non-Profit
Virou.gr Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Carrefour Category: Websites / Public Service/Non-Profit
Escape Button Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: SESC_Videobrasil Category: Websites / Public Service/Non-Profit
Future of Car Sharing Agency: Hyperakt / Brooklyn Client: Collaborative Fund Category: Websites / Public Service/Non-Profit
Infi-Knit Agency: LBi / London Client: Macmillan Category: Websites / Public Service/Non-Profit
Spotlight Agency: Leo Burnett / Millers Point Client: Australian Bureau of Statistics Category: Websites / Public Service/Non-Profit
Games We Played Agency: Plate Interactive / Singapore Client: National Library Board Singapore Category: Websites / Public Service/Non-Profit
Digital Death Agency: TBWA\Chiat\Day / New York Client: Keep A Child Alive Category: Websites / Public Service/Non-Profit
Mitsubishi - World Records Agency: 180LA / Santa Monica Client: Mitsubishi Motors North America Category: Online Films & Video / Event or Live Webcast - Single
One Beach Facebook Film Premiere Agency: BBDO San Francisco / San Francisco Client: Barefoot Wine Category: Online Films & Video / Event or Live Webcast - Single
Billboard powered by oranges Agency: DDB, Paris / Paris Client: Tropicana Category: Online Films & Video / Event or Live Webcast - Single
Contagion - Bacteria Billboard Agency: Lowe Roche / Amuse / Toronto Client: Warner Bros. Pictures Canada Category: Online Films & Video / Event or Live Webcast - Single
VW LinkedOut Agency: ACHTUNG! / amsterdam Client: Volkswagen Category: Social Media / Best Use of Social Media
Fanwagen Agency: ACHTUNG! / amsterdam Client: Volkswagen Category: Social Media / Best Use of Social Media
The Vaccines 'Wetsuit' Instagram Video Agency: Anomaly London / London Client: Sony Music Category: Social Media / Best Use of Social Media
Shout From the Mountain Integrated Campaign Agency: BBDO / New York Client: AT&T Category: Social Media / Best Use of Social Media
You've Got a Case Agency: BBDO / New York Client: AT&T Category: Social Media / Best Use of Social Media
Rear View Girls - Los Angeles Agency: Colenso BBDO / Auckland Client: Levi Strauss & Co, San Francisco Category: Social Media / Best Use of Social Media
Autodance Agency: CP+B / Gothenburg Client: Ubisoft Category: Social Media / Best Use of Social Media
Open Book Agency: DDB Group Melbourne / RICHMOND Client: The Reach Foundation Category: Social Media / Best Use of Social Media
A new warrior Agency: DDB, Paris / Paris Client: Greenpeace Category: Social Media / Best Use of Social Media
shop2aid: the first facebook flea market where proceeds go to charity Agency: denkwerk GmbH / Cologne Client: 2aid.org e.V. Category: Social Media / Best Use of Social Media
Jameson, 1780 Agency: Evolution Bureau / San Francisco Client: Jameson Irish Whiskey, IDL, Pernod Ricard USA Category: Social Media / Best Use of Social Media
The Promise Keeper Agency: Forsman & Bodenfors / Gothenburg Client: Reebok Category: Social Media / Best Use of Social Media
Birding the Net Agency: Goodby, Silverstein & Partners / San Francisco Client: National Audubon Society Category: Social Media / Best Use of Social Media
Secret Mean Stinks Agency: imc2 / Dallas Client: Secret Category: Social Media / Best Use of Social Media
Obermutten - A Little Village Goes Global Agency: Jung von Matt / Limmat / Zurich Client: Graubuenden Category: Social Media / Best Use of Social Media
YouTube Secret Talents Agency: Kolle Rebbe / Hamburg Client: Google Germany GmbH Category: Social Media / Best Use of Social Media
No Rights No Women Agency: Leo Burnett Beirut / Beirut Client: No Rights No Women Category: Social Media / Best Use of Social Media
James Ready Spelling Bee Lottery Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Social Media / Best Use of Social Media
Real Friend on Facebook Agency: Leo Burnett, Toronto / Toronto Client: Procter & Gamble - Mr. Clean Category: Social Media / Best Use of Social Media
Dig It! Get It! Agency: Leo Burnett, Toronto / Toronto Client: Procter & Gamble - Cheer Category: Social Media / Best Use of Social Media
YouTube Takeover Agency: Mullen / Boston Client: JetBlue Category: Social Media / Best Use of Social Media
How 'Speedkills' Killed Speed Agency: Naked Communications Sydney / Sydney Client: Transport Accident Commission Category: Social Media / Best Use of Social Media
The Inside Experience Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Social Media / Best Use of Social Media

2012 Interactive Merit Award

BBH / New York + Google Creative Lab / New York

Google

Google Chrome: The Web Is What You Make of It

Interactive Advertising / Banners - Fixed Space - Campaign

12166N

2012 Interactive Merit Award

Modern Climate / MPLS

Modern Climate

Ideathon

Interactive Advertising / Self-Promotion

12201N

2012 Interactive Merit Award

Rethink / Toronto

Rethink

Realizer

Mobile Applications/Sites / Self-Promotion

12152N

2012 Interactive Merit Award

Scholz & Friends / Berlin

Scholz & Friends Berlin

Me&Friends

Mobile Applications/Sites / Self-Promotion

12153N

2012 Interactive Merit Award

Abitlikethis / Melbourne

Banneraid

Banner+Aid

Interactive Advertising / Public Service/Non-Profit

12197N

2012 Interactive Merit Award

Akestam Holst / Stockholm

The Swedish Post

Voice Letter

Interactive Advertising / Public Service/Non-Profit

12198N

2012 Interactive Merit Award

DDB New York / New York

The Humane Society, Maddie's Fund, And The Shelter Project

Adopt Your Doggie Double

Interactive Advertising / Public Service/Non-Profit

12199N

2012 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

National Audubon Society

Birding the Net

Interactive Advertising / Public Service/Non-Profit

12200N

2012 Interactive Merit Award

Amalgamated / New York

Ben & Jerry's

Fair Tweets

Social Media / Microblogging

12296N

2012 Interactive Merit Award

CP+B / Boulder

Kraft

Mac & Cheese TV

Social Media / Microblogging

12297N

2012 Interactive Merit Award

CP+B / Boulder

JELL-O

Pudding Face

Social Media / Microblogging

12298N

2012 Interactive Merit Award

CP+B / Toronto

Tourism Toronto

Toronto Trending

Social Media / Microblogging

12299N

2012 Interactive Merit Award

Euro RSCG Chicago / Chicago

Euro RSCG Chicago

The BossTracker5000

Social Media / Microblogging

12300N

2012 Interactive Merit Award

Jung von Matt / Hamburg

Gunter Demnig – Stolpersteine

Stumbling Stones

Interactive Advertising / Banners - Fixed Space - Single

12165N

2012 Interactive Merit Award

Akestam Holst / Stockholm

The Swedish Post

Voice Letter

Websites / Public Service/Non-Profit

12110N

2012 Interactive Merit Award

Colenso BBDO / Auckland

PEDIGREE Adoption Drive

Doggelganger

Websites / Public Service/Non-Profit

12111N

2012 Interactive Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

Carrefour

Virou.gr

Websites / Public Service/Non-Profit

12112N

2012 Interactive Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

SESC_Videobrasil

Escape Button

Websites / Public Service/Non-Profit

12113N

2012 Interactive Merit Award

Hyperakt / Brooklyn

Collaborative Fund

Future of Car Sharing

Websites / Public Service/Non-Profit

12114N

2012 Interactive Merit Award

LBi / London

Macmillan

Infi-Knit

Websites / Public Service/Non-Profit

12115N

2012 Interactive Merit Award

Leo Burnett / Millers Point

Australian Bureau of Statistics

Spotlight

Websites / Public Service/Non-Profit

12116N

2012 Interactive Merit Award

Plate Interactive / Singapore

National Library Board Singapore

Games We Played

Websites / Public Service/Non-Profit

12117N

2012 Interactive Merit Award

TBWA\Chiat\Day / New York

Keep A Child Alive

Digital Death

Websites / Public Service/Non-Profit

12118N

2012 Interactive Merit Award

180LA / Santa Monica

Mitsubishi Motors North America

Mitsubishi - World Records

Online Films & Video / Event or Live Webcast - Single

12202N

2012 Interactive Merit Award

BBDO San Francisco / San Francisco

Barefoot Wine

One Beach Facebook Film Premiere

Online Films & Video / Event or Live Webcast - Single

12204N

2012 Interactive Merit Award

DDB, Paris / Paris

Tropicana

Billboard powered by oranges

Online Films & Video / Event or Live Webcast - Single

12205N

2012 Interactive Merit Award

Lowe Roche / Amuse / Toronto

Warner Bros. Pictures Canada

Contagion - Bacteria Billboard

Online Films & Video / Event or Live Webcast - Single

12206N

2012 Interactive Merit Award

ACHTUNG! / amsterdam

Volkswagen

VW LinkedOut

Social Media / Best Use of Social Media

12303N

2012 Interactive Merit Award

ACHTUNG! / amsterdam

Volkswagen

Fanwagen

Social Media / Best Use of Social Media

12304N

2012 Interactive Merit Award

Anomaly London / London

Sony Music

The Vaccines 'Wetsuit' Instagram Video

Social Media / Best Use of Social Media

12305N

2012 Interactive Merit Award

BBDO / New York

AT&T

Shout From the Mountain Integrated Campaign

Social Media / Best Use of Social Media

12306N

2012 Interactive Merit Award

BBDO / New York

AT&T

You've Got a Case

Social Media / Best Use of Social Media

12307N

2012 Interactive Merit Award

Colenso BBDO / Auckland

Levi Strauss & Co, San Francisco

Rear View Girls - Los Angeles

Social Media / Best Use of Social Media

12308N

2012 Interactive Merit Award

CP+B / Gothenburg

Ubisoft

Autodance

Social Media / Best Use of Social Media

12309N

2012 Interactive Merit Award

DDB Group Melbourne / RICHMOND

The Reach Foundation

Open Book

Social Media / Best Use of Social Media

12310N

2012 Interactive Merit Award

DDB, Paris / Paris

Greenpeace

A new warrior

Social Media / Best Use of Social Media

12311N

2012 Interactive Merit Award

denkwerk GmbH / Cologne

2aid.org e.V.

shop2aid: the first facebook flea market where proceeds go to charity

Social Media / Best Use of Social Media

12312N

2012 Interactive Merit Award

Evolution Bureau / San Francisco

Jameson Irish Whiskey, IDL, Pernod Ricard USA

Jameson, 1780

Social Media / Best Use of Social Media

12313N

2012 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Reebok

The Promise Keeper

Social Media / Best Use of Social Media

12314N

2012 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

National Audubon Society

Birding the Net

Social Media / Best Use of Social Media

12315N

2012 Interactive Merit Award

imc2 / Dallas

Secret

Secret Mean Stinks

Social Media / Best Use of Social Media

12316N

2012 Interactive Merit Award

Jung von Matt / Limmat / Zurich

Graubuenden

Obermutten - A Little Village Goes Global

Social Media / Best Use of Social Media

12317N

2012 Interactive Merit Award

Kolle Rebbe / Hamburg

Google Germany GmbH

YouTube Secret Talents

Social Media / Best Use of Social Media

12318N

2012 Interactive Merit Award

Leo Burnett Beirut / Beirut

No Rights No Women

No Rights No Women

Social Media / Best Use of Social Media

12319N

2012 Interactive Merit Award

Leo Burnett, Toronto / Toronto

James Ready

James Ready Spelling Bee Lottery

Social Media / Best Use of Social Media

12320N

2012 Interactive Merit Award

Leo Burnett, Toronto / Toronto

Procter & Gamble - Mr. Clean

Real Friend on Facebook

Social Media / Best Use of Social Media

12321N

2012 Interactive Merit Award

Leo Burnett, Toronto / Toronto

Procter & Gamble - Cheer

Dig It! Get It!

Social Media / Best Use of Social Media

12322N

2012 Interactive Merit Award

Mullen / Boston

JetBlue

YouTube Takeover

Social Media / Best Use of Social Media

12323N

2012 Interactive Merit Award

Naked Communications Sydney / Sydney

Transport Accident Commission

How 'Speedkills' Killed Speed

Social Media / Best Use of Social Media

12324N

2012 Interactive Merit Award

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Inside Experience

Social Media / Best Use of Social Media

12325N