Live at Macy's Agency: JWT New York / New York Client: Macy's Category: Best Brand Channel
Stuff Theatre Agency: Leo Burnett Chicago / Chicago Client: Symantec Norton Category: Best Brand Channel
Real Friend on Facebook Agency: Leo Burnett, Toronto / Toronto Client: Procter & Gamble - Mr. Clean Category: Best Brand Channel
Frito-Lay All Natural Farmville Agency: OMD / New York Client: Frito-Lay Category: Best Brand Channel
Blue Skittles - Like The Rainbow Agency: TBWA\London / London Client: Wrigley Category: Best Brand Channel
Skittles - Welcome to the Rainbow Agency: TBWA\London / London Client: Wrigley Category: Best Brand Channel
Can You Serve Reality TV Show Agency: BBH ASIA PACIFIC / Singapore Client: Singapore Tourism Board Category: Television / Reality/Unscripted Series
Macy's Million Dollar Makeover Agency: JWT New York / New York Client: Macy's Category: Television / Reality/Unscripted Series
Lacta Surprises Agency: OgilvyOne Worldwide, Athens / Gerakas Client: Kraft Foods Category: Television / Reality/Unscripted Series
Earth 2050: The Future of Energy Agency: MediaCom / New York Client: Shell Oil Company Category: Television / Specials or one-time screenings
Jeffs Day Agency: TBWA\Toronto / Toronto Client: Accessible Media Inc. Category: Television / Specials or one-time screenings
Death Road Agency: 180LA / Santa Monica Client: Mitsubishi Motors Category: Online Branded Entertainment / Short-form
Quick Fix with Gwen and Maxi Agency: 180LA / Santa Monica Client: Los Angeles Mission Category: Online Branded Entertainment / Short-form
Chipotle's Abandoned Agency: Creative Artists Agency / Los Angeles Client: Chipotle Category: Online Branded Entertainment / Short-form
Chipotle's Back to the Start Agency: Creative Artists Agency / Los Angeles Client: Chipotle Category: Online Branded Entertainment / Short-form
Jeremiah Weed's Badass Campaign Agency: Creative Artists Agency / Los Angeles Client: Diageo Category: Online Branded Entertainment / Short-form
Bug Circus Generator Agency: Denizen Company / Culver City Client: Qualcomm Category: Online Branded Entertainment / Short-form
Charlie Bit My Finger - The Horror Agency: doug & serge inc. / Toronto Client: Canadian Film Centre Category: Online Branded Entertainment / Short-form
Shit Girls Say Agency: Hard Citizen / Toronto Client: Shit Girls Say Category: Online Branded Entertainment / Short-form
BMW Documentaries - Chapter 4: How We’ll Learn To Stop Worrying and Love the Future Agency: Kirshenbaum Bond Senecal + Partners / New York Client: BMW North America Category: Online Branded Entertainment / Short-form
THE BEAUTY OF A SECOND Agency: Leo Burnett Italy / Milan Client: MONTBLANC INTERNATIONAL GMBH Category: Online Branded Entertainment / Short-form
Untitled Jersey City Project Agency: MediaCom / New York Client: Audi Category: Online Branded Entertainment / Short-form
Healthy Choice Top Chef Showdown Agency: MediaCom / New York Client: ConAgra Foods Category: Online Branded Entertainment / Short-form
The Return of Dictator Ben Ali Agency: Memac Ogilvy Label / Tunis Mahrajene Client: Engagement Citoyen Category: Online Branded Entertainment / Short-form
Million Mile Joe - Parade Agency: RPA / Santa Moinca Client: American Honda Motor Co., Inc. Category: Online Branded Entertainment / Short-form
Metamorphosis Agency: String Theory / Auckland Client: Good Books Category: Online Branded Entertainment / Short-form
Bieber/Usher Agency: The Martin Agency / Richmond Client: American Cancer Category: Online Branded Entertainment / Short-form
WeRClassic.com Agency: Tribal DDB Worldwide / New York Client: Reebok Category: Online Branded Entertainment / Short-form
Google Chrome: Lady Gaga Agency: BBH / New York Client: Google Category: Music
Converse Three Artists One Song Agency: Cornerstone Agency / New York Client: Converse Category: Music
Chipotle's Back to the Start Agency: Creative Artists Agency / Los Angeles Client: Chipotle Category: Music
The RE:GENERATION MUSIC PROJECT Agency: GreenLight Media & Marketing / West Hollywood Client: Hyundai Motor America Category: Music
Track Me Agency: InnovativeThunder / NewYork Client: Riot !n Paris Category: Music
THE NIGHTJAR Agency: Abbott Mead Vickers BBDO / London Client: WRIGLEYS Category: Gaming / Branded mobile games
The Long Khan Agency: Deep Focus / New York Client: Epix Category: Promos / Television Promo
The Human Element Agency: Discovery Networks Asia-Pacific / Singapore Client: Discovery Science Category: Promos / Television Promo
TCM 31 Days of Oscars Agency: Ferroconcrete / Los Angeles Client: TCM Category: Promos / Television Promo
Voltron Force Promo Agency: Oishii Creative / Pasadena Client: Nicktoons Category: Promos / Television Promo
Guess who’s been watching DStv - Chopstix Agency: Studio Zoo / Randburg Client: DStv Category: Promos / Television Promo
Catch the Flash Agency: Jung von Matt AG / Stuttgart Client: Nike Gesellschaft mbH Category: Promos / Gaming Promos
Game of life Nebacetin Agency: Santa Clara / São Paulo Client: Nycomed Category: Promos / Gaming Promos
Epic Comic Movies Agency: MSN Video and Multimedia / Bellevue Client: MSN Entertainment Category: Promos / Trailer/Cinema Promo
Whopper Lust Agency: CP+B / Boulder Client: Burger King Category: Innovation in Branded Content
Small Business Gets An Official Day Agency: CP+B and Digitas / Boulder Client: American Express Category: Innovation in Branded Content
ENTEGA ENERGY SAVING SPOT Agency: DDB Tribal Group GmbH / Berlin Client: Entega Category: Innovation in Branded Content
Discovery Channel/Chevy presents: The Rising: Rebuilding Ground Zero Agency: Discovery Creative / Alexandria Client: Chevy Category: Innovation in Branded Content
Entertainment Experience Agency: FCCE / Amsterdam Client: ZIGGO Telecom Category: Innovation in Branded Content
Watermark Agency: Leo Burnett / Millers Point Client: Diageo Australia Category: Innovation in Branded Content
U-Code Agency: Leo Burnett Sp. z o.o. / Warsaw Client: Grupa Zywiec S.A. / Heineken / Heineken Open'er Festiival organized by Alter Art Category: Innovation in Branded Content
Swap Meet Agency: mono / Minneapolis Client: Blu Dot Category: Innovation in Branded Content

2012 Branded Entertainment Merit Award

JWT New York / New York

Macy's

Live at Macy's

Best Brand Channel

12177E

2012 Branded Entertainment Merit Award

Leo Burnett Chicago / Chicago

Symantec Norton

Stuff Theatre

Best Brand Channel

12178E

2012 Branded Entertainment Merit Award

Leo Burnett, Toronto / Toronto

Procter & Gamble - Mr. Clean

Real Friend on Facebook

Best Brand Channel

12179E

2012 Branded Entertainment Merit Award

OMD / New York

Frito-Lay

Frito-Lay All Natural Farmville

Best Brand Channel

12180E

2012 Branded Entertainment Merit Award

TBWA\London / London

Wrigley

Blue Skittles - Like The Rainbow

Best Brand Channel

12181E

2012 Branded Entertainment Merit Award

TBWA\London / London

Wrigley

Skittles - Welcome to the Rainbow

Best Brand Channel

12182E

2012 Branded Entertainment Merit Award

BBH ASIA PACIFIC / Singapore

Singapore Tourism Board

Can You Serve Reality TV Show

Television / Reality/Unscripted Series

12067E

2012 Branded Entertainment Merit Award

JWT New York / New York

Macy's

Macy's Million Dollar Makeover

Television / Reality/Unscripted Series

12068E

2012 Branded Entertainment Merit Award

OgilvyOne Worldwide, Athens / Gerakas

Kraft Foods

Lacta Surprises

Television / Reality/Unscripted Series

12069E

2012 Branded Entertainment Merit Award

MediaCom / New York

Shell Oil Company

Earth 2050: The Future of Energy

Television / Specials or one-time screenings

12070E

2012 Branded Entertainment Merit Award

TBWA\Toronto / Toronto

Accessible Media Inc.

Jeffs Day

Television / Specials or one-time screenings

12071E

2012 Branded Entertainment Merit Award

180LA / Santa Monica

Mitsubishi Motors

Death Road

Online Branded Entertainment / Short-form

12105E

2012 Branded Entertainment Merit Award

180LA / Santa Monica

Los Angeles Mission

Quick Fix with Gwen and Maxi

Online Branded Entertainment / Short-form

12106E

2012 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

Chipotle

Chipotle's Abandoned

Online Branded Entertainment / Short-form

12107E

2012 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

Chipotle

Chipotle's Back to the Start

Online Branded Entertainment / Short-form

12108E

2012 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

Diageo

Jeremiah Weed's Badass Campaign

Online Branded Entertainment / Short-form

12109E

2012 Branded Entertainment Merit Award

Denizen Company / Culver City

Qualcomm

Bug Circus Generator

Online Branded Entertainment / Short-form

12110E

2012 Branded Entertainment Merit Award

doug & serge inc. / Toronto

Canadian Film Centre

Charlie Bit My Finger - The Horror

Online Branded Entertainment / Short-form

12111E

2012 Branded Entertainment Merit Award

Hard Citizen / Toronto

Shit Girls Say

Shit Girls Say

Online Branded Entertainment / Short-form

12112E

2012 Branded Entertainment Merit Award

Kirshenbaum Bond Senecal + Partners / New York

BMW North America

BMW Documentaries - Chapter 4: How We’ll Learn To Stop Worrying and Love the Future

Online Branded Entertainment / Short-form

12113E

2012 Branded Entertainment Merit Award

Leo Burnett Italy / Milan

MONTBLANC INTERNATIONAL GMBH

THE BEAUTY OF A SECOND

Online Branded Entertainment / Short-form

12114E

2012 Branded Entertainment Merit Award

MediaCom / New York

Audi

Untitled Jersey City Project

Online Branded Entertainment / Short-form

12115E

2012 Branded Entertainment Merit Award

MediaCom / New York

ConAgra Foods

Healthy Choice Top Chef Showdown

Online Branded Entertainment / Short-form

12116E

2012 Branded Entertainment Merit Award

Memac Ogilvy Label / Tunis Mahrajene

Engagement Citoyen

The Return of Dictator Ben Ali

Online Branded Entertainment / Short-form

12117E

2012 Branded Entertainment Merit Award

RPA / Santa Moinca

American Honda Motor Co., Inc.

Million Mile Joe - Parade

Online Branded Entertainment / Short-form

12118E

2012 Branded Entertainment Merit Award

String Theory / Auckland

Good Books

Metamorphosis

Online Branded Entertainment / Short-form

12119E

2012 Branded Entertainment Merit Award

The Martin Agency / Richmond

American Cancer

Bieber/Usher

Online Branded Entertainment / Short-form

12120E

2012 Branded Entertainment Merit Award

Tribal DDB Worldwide / New York

Reebok

WeRClassic.com

Online Branded Entertainment / Short-form

12121E

2012 Branded Entertainment Merit Award

BBH / New York

Google

Google Chrome: Lady Gaga

Music

12131E

2012 Branded Entertainment Merit Award

Cornerstone Agency / New York

Converse

Converse Three Artists One Song

Music

12132E

2012 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

Chipotle

Chipotle's Back to the Start

Music

12133E

2012 Branded Entertainment Merit Award

GreenLight Media & Marketing / West Hollywood

Hyundai Motor America

The RE:GENERATION MUSIC PROJECT

Music

12134E

2012 Branded Entertainment Merit Award

InnovativeThunder / NewYork

Riot !n Paris

Track Me

Music

12135E

2012 Branded Entertainment Merit Award

Abbott Mead Vickers BBDO / London

WRIGLEYS

THE NIGHTJAR

Gaming / Branded mobile games

12090E

2012 Branded Entertainment Merit Award

Deep Focus / New York

Epix

The Long Khan

Promos / Television Promo

12183E

2012 Branded Entertainment Merit Award

Discovery Networks Asia-Pacific / Singapore

Discovery Science

The Human Element

Promos / Television Promo

12184E

2012 Branded Entertainment Merit Award

Ferroconcrete / Los Angeles

TCM

TCM 31 Days of Oscars

Promos / Television Promo

12185E

2012 Branded Entertainment Merit Award

Oishii Creative / Pasadena

Nicktoons

Voltron Force Promo

Promos / Television Promo

12186E

2012 Branded Entertainment Merit Award

Studio Zoo / Randburg

DStv

Guess who’s been watching DStv - Chopstix

Promos / Television Promo

12187E

2012 Branded Entertainment Merit Award

Jung von Matt AG / Stuttgart

Nike Gesellschaft mbH

Catch the Flash

Promos / Gaming Promos

12192E

2012 Branded Entertainment Merit Award

Santa Clara / São Paulo

Nycomed

Game of life Nebacetin

Promos / Gaming Promos

12193E

2012 Branded Entertainment Merit Award

MSN Video and Multimedia / Bellevue

MSN Entertainment

Epic Comic Movies

Promos / Trailer/Cinema Promo

12191E

2012 Branded Entertainment Merit Award

CP+B / Boulder

Burger King

Whopper Lust

Innovation in Branded Content

12164E

2012 Branded Entertainment Merit Award

CP+B and Digitas / Boulder

American Express

Small Business Gets An Official Day

Innovation in Branded Content

12165E

2012 Branded Entertainment Merit Award

DDB Tribal Group GmbH / Berlin

Entega

ENTEGA ENERGY SAVING SPOT

Innovation in Branded Content

12166E

2012 Branded Entertainment Merit Award

Discovery Creative / Alexandria

Chevy

Discovery Channel/Chevy presents: The Rising: Rebuilding Ground Zero

Innovation in Branded Content

12167E

2012 Branded Entertainment Merit Award

FCCE / Amsterdam

ZIGGO Telecom

Entertainment Experience

Innovation in Branded Content

12168E

2012 Branded Entertainment Merit Award

Leo Burnett / Millers Point

Diageo Australia

Watermark

Innovation in Branded Content

12169E

2012 Branded Entertainment Merit Award

Leo Burnett Sp. z o.o. / Warsaw

Grupa Zywiec S.A. / Heineken / Heineken Open'er Festiival organized by Alter Art

U-Code

Innovation in Branded Content

12170E

2012 Branded Entertainment Merit Award

mono / Minneapolis

Blu Dot

Swap Meet

Innovation in Branded Content

12171E