Award:
2016 Direct Merit Award

Agency:
Red Fuse Communications / Y&R / Hong Kong + Red Fuse Communications / MEC / Mumbai

Client:
Colgate-Palmolive

Title:
Hidden Sugar Receipt

Category:
Consumer - Ambient / Environmental / Ambient / Environmental

Annual ID:
DI16079M

Award:
2016 Direct Merit Award

Agency:
TBWA HAKUHODO / TOKYO + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO

Client:
Quiksilver Japan

Title:
True Wetsuits

Category:
Consumer - Ambient / Environmental / Ambient / Environmental

Annual ID:
DI16080M

Award:
2016 Direct Merit Award

Agency:
Deutsch / Los Angeles

Client:
Volkswagen

Title:
Unleash Your Rrrr

Category:
Craft - Use of Technology / Use of Technology

Annual ID:
DI16104M

Award:
2016 Direct Merit Award

Agency:
Leo Burnett, Sydney / Millers Point + Minds Eye Production / London

Client:
Samsung Australia

Title:
Celebrity Tantrum

Category:
Craft - Use of Technology / Use of Technology

Annual ID:
DI16105M

Award:
2016 Direct Merit Award

Agency:
Rethink + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto

Client:
Molson Canadian

Title:
Global Beer Fridge

Category:
Craft - Use of Technology / Use of Technology

Annual ID:
DI16106M

Award:
2016 Direct Merit Award

Agency:
Serviceplan / Munich + Plan.Net / Munich

Client:
Sky Deutschland Fernsehen

Title:
Sky Sqreening

Category:
Craft - Use of Technology / Use of Technology

Annual ID:
DI16107M

Award:
2016 Direct Merit Award

Agency:
FCB / Chicago

Client:
Joe Boxer

Title:
Inactivity Tracker

Category:
Consumer - Digital / Mobile

Annual ID:
DI16060M

Award:
2016 Direct Merit Award

Agency:
McCann Worldgroup / Milano + BV McCann / Bucharest

Client:
Coca - Cola

Title:
The Emotisongs

Category:
Consumer - Digital / Mobile

Annual ID:
DI16061M

Award:
2016 Direct Merit Award

Agency:
Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich

Client:
Gibson Guitar

Title:
The Les Paul Skill Check

Category:
Consumer - Digital / Mobile

Annual ID:
DI16062M

Award:
2016 Direct Merit Award

Agency:
Barton F. Graf / New York

Client:
Supercell

Title:
Boom Beach Influencer Package

Category:
Consumer - Print / Dimensional Mailing

Annual ID:
DI16047M

Award:
2016 Direct Merit Award

Agency:
Cheil China / Beijing

Client:
IFAW&IFENG

Title:
Fragile Friends

Category:
Consumer - Print / Dimensional Mailing

Annual ID:
DI16048M

Award:
2016 Direct Merit Award

Agency:
DDB Group New Zealand / Auckland + Mango Communications / Auckland

Client:
SKY TV

Title:
Fargo Woollens

Category:
Consumer - Print / Dimensional Mailing

Annual ID:
DI16049M