Award:
2016 Branded Entertainment Merit Award

Agency:
BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin

Client:
Mercedes-Benz

Title:
I Skip Leg Day

Category:
Craft - Music / Sound / Music / Sound

Annual ID:
BE16116M

Award:
2016 Branded Entertainment Merit Award

Agency:
Ogilvy & Mather / London

Client:
Philips

Title:
Breathless Choir

Category:
Craft - Music / Sound / Music / Sound

Annual ID:
BE16117M

Award:
2016 Branded Entertainment Merit Award

Agency:
Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney

Client:
World Wildlife Fund

Title:
Just

Category:
CSR - Branded Online / Branded Online

Annual ID:
BE16093M

Award:
2016 Branded Entertainment Merit Award

Agency:
Venables Bell & Partners / San Francisco + Uber Content / Los Angeles

Client:
Google My Business

Title:
City Gym

Category:
CSR - Branded Online / Branded Online

Annual ID:
BE16094M

Award:
2016 Branded Entertainment Merit Award

Agency:
DDB&tribal / Warsaw

Client:
McDonald's Polska

Title:
Move Update. The Open Source Project

Category:
CSR - Branded Gaming & Mobile / Branded Gaming & Mobile

Annual ID:
BE16095M

Award:
2016 Branded Entertainment Merit Award

Agency:
Alibaba Group / Hangzhou

Client:
Alibaba Group

Title:
The double 11 speech of The White House President of the United States

Category:
Consumer - Broadcast & Film / Branded Television

Annual ID:
BE16052M

Award:
2016 Branded Entertainment Merit Award

Agency:
Deutsch / New York

Client:
Krylon

Title:
The First Ever Pinterest Yard Sale

Category:
Consumer - Other Branded Content / Custom Content

Annual ID:
BE16076M

Award:
2016 Branded Entertainment Merit Award

Agency:
McCann / New York + O Positive / New York

Client:
Tommee Tippee

Title:
Advice Wipes

Category:
Consumer - Other Branded Content / Custom Content

Annual ID:
BE16077M

Award:
2016 Branded Entertainment Merit Award

Agency:
McKinney / Durham + Imperial Woodpecker / Santa Monica + Arcade Edit LA / Santa Monica + Timber / Santa Monica

Client:
Samsung Telecommunications of America

Title:
Unboxing "Notification"

Category:
Consumer - Other Branded Content / Custom Content

Annual ID:
BE16078M

Award:
2016 Branded Entertainment Merit Award

Agency:
Ogilvy & Mather / Buenos Aires + Huinca Cine / Buenos Aires + ControlZ / Buenos Aires + TDL Music / Buenos Aires

Client:
CCU - Compañía Cervecerías Unidas

Title:
Beer Tooth Implant

Category:
Consumer - Other Branded Content / Custom Content

Annual ID:
BE16079M

Award:
2016 Branded Entertainment Merit Award

Agency:
Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris

Client:
Netflix

Title:
Netflix Fest

Category:
Consumer - Other Branded Content / Custom Content

Annual ID:
BE16080M

Award:
2016 Branded Entertainment Merit Award

Agency:
Saatchi & Saatchi NY / New York + Über Content / Hollywood + Pulse Films / Los Angeles + Cosmo Street / New York

Client:
Procter & Gamble

Title:
#BetterForBaby

Category:
Consumer - Music / Creative Use of Music Supporting a Brand

Annual ID:
BE16091M

Award:
2016 Branded Entertainment Merit Award

Agency:
TBWA Chiat Day / Los Angeles + Alldayeveryday / Los Angeles + Cut & Run / Los Angeles + Apache / Los Angeles

Client:
The Grammys

Title:
Witness Greatness Compton

Category:
Consumer - Music / Creative Use of Music Supporting a Brand

Annual ID:
BE16092M

Award:
2016 Branded Entertainment Merit Award

Agency:
BBDO / New York

Client:
Foot Locker

Title:
Play My Tweet

Category:
Consumer - Gaming & Mobile / Branded Gaming

Annual ID:
BE16071M

Award:
2016 Branded Entertainment Merit Award

Agency:
TOKYU AGENCY INC. / Tokyo

Client:
NTT DOCOMO

Title:
3-second Cooking, Super Fried Dumpling

Category:
Consumer - Broadcast & Film / Branded Film

Annual ID:
BE16054M

Award:
2016 Branded Entertainment Merit Award

Agency:
Mekanism / San Francisco + Sister / San Francisco

Client:
The North Face

Title:
Never Stop

Category:
Craft - Editing / Editing

Annual ID:
BE16115M