The Unbreakable Preview Agency: Ogilvy / Paris Client: Netflix France Category: Digital / Social Media & Viral Marketing
The doll that chose to drive Agency: Proximity / Barcelona + Post23 / Barcelona Client: Audi Spain Category: Digital / Social Media & Viral Marketing
Bradshaw Stain Agency: Saatchi & Saatchi / New York Client: Tide Category: Digital / Social Media & Viral Marketing
Adidas Odds Agency: Taproot Dentsu / Mumbai Client: Adidas Category: Digital / Social Media & Viral Marketing
Uncrushable Agency: TBWA / Sydney + Eleven / Sydney Client: M.J. Bale Category: Digital / Social Media & Viral Marketing
#ReadingforROOTS Agency: 360i / New York Client: A&E - HISTORY Category: Digital / Websites, Mobile, & Banners
Rink Bingo Agency: FCB / Zürich Client: Hockey Club Davos Category: Digital / Websites, Mobile, & Banners
Your Name Saves Agency: Leo Burnett / Chicago Client: Donate Life America Category: Digital / Websites, Mobile, & Banners
Special Sponsors Agency: Leo Burnett Colombia / Bogota Client: Special Olympics Colombia Category: Digital / Websites, Mobile, & Banners
Zero Minutes of Fame Agency: Ogilvy & Mather / Chicago Client: The Brady Foundation Category: Digital / Websites, Mobile, & Banners
Nike On Demand Agency: R/GA / London Client: Nike Category: Digital / Websites, Mobile, & Banners
Made by professionals Agency: SID LEE / Paris Client: PagesJaunes Category: Digital / Websites, Mobile, & Banners
SIGNEMOJI Agency: TBWA / Shanghai Client: CHINA ASSOCIATION OF THE DEAF Category: Digital / Websites, Mobile, & Banners
Search Racism. Find Truth. Agency: FCB / Zürich + Ehrenberg Kommunikation / Hamburg Client: Flüchtlinge Willkommen Category: Craft / Data-Driven Personalization - Single or Campaign
Vigilant Wallpapers Agency: Leo Burnett Tailor Made / Sao Paulo + MediaMonks / Sao Paulo Client: Jeep Category: Craft / Data-Driven Personalization - Single or Campaign
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Data-Driven Personalization - Single or Campaign
The Suncell Guide Agency: MRM//McCann / Stockholm Client: Vattenfall Category: Craft / Data-Driven Personalization - Single or Campaign
Careculator Agency: R/GA / New York Client: Jet.com Category: Craft / Data-Driven Personalization - Single or Campaign
The Riderless Bike Agency: Havas / Sydney + Red Agency / Sydney + FINCH / Sydney Client: Steve Waugh Foundation Category: Innovation in Direct
The First Analog Webstore Agency: HEIMAT / Berlin Client: HORNBACH Baumarkt AG Category: Innovation in Direct
Lifesaver Backpack Agency: J. Walter Thompson Colombia / Bogota Client: Casa Luker Category: Innovation in Direct
+MET PROJECT Agency: J. Walter Thompson Japan / Tokyo + Onion Inc. / Tokyo + amana inc. / Tokyo Client: TANIZAWA Category: Innovation in Direct
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Innovation in Direct
Nike On Demand Agency: R/GA / London Client: Nike Category: Innovation in Direct
Ahlan Bear Agency: Rethink + Vapor RMW / Toronto + Alter Ego / Toronto + Wingman / Toronto Client: COSTI Immigrant Services Category: Innovation in Direct
GIGA Selfie Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Tourism Australia Category: Innovation in Direct
Supporters all the way Agency: FRED & FARID / Paris Client: Société Générale Category: Ambient / Billboards & Transit - Campaign
Search Racism. Find Truth. Agency: FCB / Zürich + Ehrenberg Kommunikation / Hamburg Client: Flüchtlinge Willkommen Category: Craft / Use of Digital Technology - Single or Campaign
The Breathalyzer Bag Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles Client: Tostitos Category: Craft / Use of Digital Technology - Single or Campaign
The First Analog Webstore Agency: HEIMAT / Berlin Client: HORNBACH Baumarkt AG Category: Craft / Use of Digital Technology - Single or Campaign
Typevoice Agency: Ogilvy / New York Client: Webby Awards Category: Craft / Use of Digital Technology - Single or Campaign
INTELLIGENT PARKING CHAIR Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO Client: NISSAN MOTOR CO.,LTD. Category: Craft / Use of Digital Technology - Single or Campaign
Donate your data Agency: UncleGrey / Copenhagen + MEC / Århus + WM Creative Labs / Copenhagen Client: Waoo Category: Craft / Use of Digital Technology - Single or Campaign
Change the Work Climate Agency: BBDO / Toronto Client: BBDO Toronto Category: Self-Promotion
Concepción Agency: Leo Burnett / Bogota Client: Davivienda Category: Self-Promotion
IT RAN Agency: lg2 / Toronto Client: NABS Category: Self-Promotion
The Great Trump Escape Agency: Round & Round / Stockholm Client: Round & Round Category: Self-Promotion

2017 Direct Marketing Merit Award

Ogilvy / Paris

Netflix France

The Unbreakable Preview

Digital / Social Media & Viral Marketing

OS_DI17101M

2017 Direct Marketing Merit Award

Proximity / Barcelona + Post23 / Barcelona

Audi Spain

The doll that chose to drive

Digital / Social Media & Viral Marketing

OS_DI17102M

2017 Direct Marketing Merit Award

Saatchi & Saatchi / New York

Tide

Bradshaw Stain

Digital / Social Media & Viral Marketing

OS_DI17103M

2017 Direct Marketing Merit Award

Taproot Dentsu / Mumbai

Adidas

Adidas Odds

Digital / Social Media & Viral Marketing

OS_DI17104M

2017 Direct Marketing Merit Award

TBWA / Sydney + Eleven / Sydney

M.J. Bale

Uncrushable

Digital / Social Media & Viral Marketing

OS_DI17105M

2017 Direct Marketing Merit Award

360i / New York

A&E - HISTORY

#ReadingforROOTS

Digital / Websites, Mobile, & Banners

OS_DI17081M

2017 Direct Marketing Merit Award

FCB / Zürich

Hockey Club Davos

Rink Bingo

Digital / Websites, Mobile, & Banners

OS_DI17082M

2017 Direct Marketing Merit Award

Leo Burnett / Chicago

Donate Life America

Your Name Saves

Digital / Websites, Mobile, & Banners

OS_DI17083M

2017 Direct Marketing Merit Award

Leo Burnett Colombia / Bogota

Special Olympics Colombia

Special Sponsors

Digital / Websites, Mobile, & Banners

OS_DI17084M

2017 Direct Marketing Merit Award

Ogilvy & Mather / Chicago

The Brady Foundation

Zero Minutes of Fame

Digital / Websites, Mobile, & Banners

OS_DI17085M

2017 Direct Marketing Merit Award

R/GA / London

Nike

Nike On Demand

Digital / Websites, Mobile, & Banners

OS_DI17086M

2017 Direct Marketing Merit Award

SID LEE / Paris

PagesJaunes

Made by professionals

Digital / Websites, Mobile, & Banners

OS_DI17087M

2017 Direct Marketing Merit Award

TBWA / Shanghai

CHINA ASSOCIATION OF THE DEAF

SIGNEMOJI

Digital / Websites, Mobile, & Banners

OS_DI17088M

2017 Direct Marketing Merit Award

FCB / Zürich + Ehrenberg Kommunikation / Hamburg

Flüchtlinge Willkommen

Search Racism. Find Truth.

Craft / Data-Driven Personalization - Single or Campaign

OS_DI17124M

2017 Direct Marketing Merit Award

Leo Burnett Tailor Made / Sao Paulo + MediaMonks / Sao Paulo

Jeep

Vigilant Wallpapers

Craft / Data-Driven Personalization - Single or Campaign

OS_DI17125M

2017 Direct Marketing Merit Award

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Craft / Data-Driven Personalization - Single or Campaign

OS_DI17126M

2017 Direct Marketing Merit Award

MRM//McCann / Stockholm

Vattenfall

The Suncell Guide

Craft / Data-Driven Personalization - Single or Campaign

OS_DI17127M

2017 Direct Marketing Merit Award

R/GA / New York

Jet.com

Careculator

Craft / Data-Driven Personalization - Single or Campaign

OS_DI17128M

2017 Direct Marketing Merit Award

Havas / Sydney + Red Agency / Sydney + FINCH / Sydney

Steve Waugh Foundation

The Riderless Bike

Innovation in Direct

OS_DI17129M

2017 Direct Marketing Merit Award

HEIMAT / Berlin

HORNBACH Baumarkt AG

The First Analog Webstore

Innovation in Direct

OS_DI17130M

2017 Direct Marketing Merit Award

J. Walter Thompson Colombia / Bogota

Casa Luker

Lifesaver Backpack

Innovation in Direct

OS_DI17131M

2017 Direct Marketing Merit Award

J. Walter Thompson Japan / Tokyo + Onion Inc. / Tokyo + amana inc. / Tokyo

TANIZAWA

+MET PROJECT

Innovation in Direct

OS_DI17132M

2017 Direct Marketing Merit Award

Leo Burnett / Chicago

Art Institute of Chicago

Van Gogh BnB

Innovation in Direct

OS_DI17133M

2017 Direct Marketing Merit Award

R/GA / London

Nike

Nike On Demand

Innovation in Direct

OS_DI17134M

2017 Direct Marketing Merit Award

Rethink + Vapor RMW / Toronto + Alter Ego / Toronto + Wingman / Toronto

COSTI Immigrant Services

Ahlan Bear

Innovation in Direct

OS_DI17135M

2017 Direct Marketing Merit Award

TBWA\HAKUHODO Inc. / Tokyo

Tourism Australia

GIGA Selfie

Innovation in Direct

OS_DI17136M

2017 Direct Marketing Merit Award

FRED & FARID / Paris

Société Générale

Supporters all the way

Ambient / Billboards & Transit - Campaign

OS_DI17065M

2017 Direct Marketing Merit Award

FCB / Zürich + Ehrenberg Kommunikation / Hamburg

Flüchtlinge Willkommen

Search Racism. Find Truth.

Craft / Use of Digital Technology - Single or Campaign

OS_DI17118M

2017 Direct Marketing Merit Award

Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles

Tostitos

The Breathalyzer Bag

Craft / Use of Digital Technology - Single or Campaign

OS_DI17119M

2017 Direct Marketing Merit Award

HEIMAT / Berlin

HORNBACH Baumarkt AG

The First Analog Webstore

Craft / Use of Digital Technology - Single or Campaign

OS_DI17120M

2017 Direct Marketing Merit Award

Ogilvy / New York

Webby Awards

Typevoice

Craft / Use of Digital Technology - Single or Campaign

OS_DI17121M

2017 Direct Marketing Merit Award

TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO

NISSAN MOTOR CO.,LTD.

INTELLIGENT PARKING CHAIR

Craft / Use of Digital Technology - Single or Campaign

OS_DI17122M

2017 Direct Marketing Merit Award

UncleGrey / Copenhagen + MEC / Århus + WM Creative Labs / Copenhagen

Waoo

Donate your data

Craft / Use of Digital Technology - Single or Campaign

OS_DI17123M

2017 Direct Marketing Merit Award

BBDO / Toronto

BBDO Toronto

Change the Work Climate

Self-Promotion

OS_DI17106M

2017 Direct Marketing Merit Award

Leo Burnett / Bogota

Davivienda

Concepción

Self-Promotion

OS_DI17107M

2017 Direct Marketing Merit Award

lg2 / Toronto

NABS

IT RAN

Self-Promotion

OS_DI17108M

2017 Direct Marketing Merit Award

Round & Round / Stockholm

Round & Round

The Great Trump Escape

Self-Promotion

OS_DI17109M