The Book Of Wara'ná Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Ambev - Guaraná Antarctica Category: Craft / Printing / Production - Single or Campaign
Tokyo Deep Nights Agency: HAKUHODO INC. / TOKYO Client: TAKEO CO.,LTD. Category: Craft / Printing / Production - Single or Campaign
Dads #ShareTheLoad Agency: BBDO India / Mumbai Client: P&G India Category: Craft / Writing - Single or Campaign
Whopper Exchange Agency: AKQA / São Paulo Client: Burger King Category: Ambient / P.O.P. & In-Store - Single
Foot Locker Audio Tours Agency: BBDO / New York + EG Plus / New York Client: Foot Locker Category: Ambient / P.O.P. & In-Store - Single
The Hidden Car Crash Wine Label Agency: Leo Burnett / Moscow Client: Uber Category: Ambient / P.O.P. & In-Store - Single
Sugar Detox Agency: Marcel / Paris Client: Intermarché Category: Ambient / P.O.P. & In-Store - Single
The Daily Catch Agency: Serviceplan / Munich Client: METRO Category: Ambient / P.O.P. & In-Store - Single
Magic Words - The Unwritten Stories Agency: AlmapBBDO / São Paulo Client: HP Category: Ambient / Immersive / Installations
Tailor Made Store Agency: BWM Dentsu / Melbourne Client: Chadstone Category: Ambient / Immersive / Installations
Cages Agency: Commonwealth//McCann / Detroit + Carat / Detroit Client: Chevrolet Category: Ambient / Immersive / Installations
Highway Robbery Agency: Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York Client: Volvo Category: Ambient / Immersive / Installations
SMS Last Words Agency: Havas Worldwide / Shanghai Client: Global Road Safety Partnership Category: Ambient / Immersive / Installations
Tribeca Film ReActor Agency: J. Walter Thompson / New York Client: Tribeca Film Institute Category: Ambient / Immersive / Installations
Apartment Stores Agency: Nurun / Paris Client: Delamaison Category: Ambient / Immersive / Installations
Behind the leather Agency: Ogilvy Group Thailand / Bangkok Client: People for the Ethical Treatment of Animals Category: Ambient / Immersive / Installations
25m2 Syria Agency: POL / Oslo Client: NRK TV-aksjonen & IKEA Category: Ambient / Immersive / Installations
GAYNZ Agency: TBWA\ / Melbourne Client: ANZ Category: Ambient / Immersive / Installations
Whopper Sign Agency: DAVID / Miami Client: Burger King Category: Ambient / P.O.P. & In-Store - Campaign
The Refugee Collection Agency: Ogilvy & Mather Japan GK / Tokyo Client: Refugees International Japan Category: Ambient / P.O.P. & In-Store - Campaign
Search for Greatness Agency: BBH / New York + Stillking / Prague + The Slaughterhouse at BBH / New York + The Mill / New York Client: Sony PlayStation Category: Print / Flat & Dimensional
HEAT TECH WINDOW Agency: Cheil Worldwide / Seoul + Junpasang Production / Seoul + Bounce Creative / Seoul Client: UNIQLO Category: Print / Flat & Dimensional
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Print / Flat & Dimensional
The SAB Spike Detector Coaster Agency: Geometry Global / Johannesburg + Ogilvy & Mather / Johannesburg Client: South African Breweries Category: Print / Flat & Dimensional
SOBA ALLERGY TATTOO CHECKER Agency: J. Walter Thompson Japan / Tokyo Client: DAITAN HOLDINGS Co., Ltd.(Fuji soba) and 230 SOBA STREET PROMOTION COMMITTEE Category: Print / Flat & Dimensional
Air-Ink Agency: Marcel / Sydney Client: Tiger Beer Category: Print / Flat & Dimensional
IKEA It's that affordable PRICE TAGs Agency: Memac Ogilvy / Dubai Client: IKEA Saudi Arabia Category: Print / Flat & Dimensional
Print Ad Blocker Agency: MullenLowe Brindfors / Stockholm + Golin / Stockholm Client: Telenor Företag Category: Print / Flat & Dimensional
Addressing The Problem Agency: OgilvyOne / London Client: What 3 Words Category: Print / Flat & Dimensional
Picnic Blanket Agency: Rosapark / Paris Client: Fruits and Wine Category: Ambient / Billboards & Transit - Single
Mirrors of Racism Agency: W3haus / São Paulo Client: NGO CRIOLA Category: Ambient / Billboards & Transit - Single
The Rainwater Drinking Fountain Agency: WMcCann / Rio de Janeiro Client: Água Mineral Crystal / Coca-Cola Brasil Category: Ambient / Billboards & Transit - Single
No more black target Agency: FRED & FARID / New York Client: New York Ethical Society Category: Craft / Art Direction - Single or Campaign
The Breathalyzer Bag Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles Client: Tostitos Category: Craft / Art Direction - Single or Campaign
PorcelainBones Agency: Les Gaulois / PUTEAUX Client: AMGEN Category: Craft / Art Direction - Single or Campaign
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Art Direction - Single or Campaign
The doll that chose to drive Agency: Proximity / Barcelona + Post23 / Barcelona Client: Audi Spain Category: Craft / Art Direction - Single or Campaign
Tackle Homelessness Agency: Boys and Girls / Dublin + Mediavest / Dublin Client: Three Ireland Category: Ambient / Non-Broadcast Video
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Digital / Social Media & Viral Marketing
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Digital / Social Media & Viral Marketing
Dads #ShareTheLoad (Film Case) Agency: BBDO India / Mumbai Client: P&G India Category: Digital / Social Media & Viral Marketing
#WhoIsTheKing Agency: Buzzman / Paris + ICONOCLAST / Paris + THE / Paris Client: Burger King Category: Digital / Social Media & Viral Marketing
Hungerithm Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Digital / Social Media & Viral Marketing
Unacceptable Acceptance Letters Agency: Goodby Silverstein & Partners / San Francisco + PRETTYBIRD / Culver City + Cut + Run / San Francisco + Spy Post / Burbank Client: The Hunting Ground C/O Chain Camera Pictures Category: Digital / Social Media & Viral Marketing
Winter Swear Jar Agency: J. Walter Thompson Canada / Toronto Client: Hotels.com Category: Digital / Social Media & Viral Marketing
Donate the Bars Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Digital / Social Media & Viral Marketing
Your Name Saves Agency: Leo Burnett / Chicago Client: Donate Life America Category: Digital / Social Media & Viral Marketing
December 21st Agency: Leo Burnett / Madrid + RCR / Madrid Client: Loterias y Apuestas del Estado Category: Digital / Social Media & Viral Marketing
FlyBabies Agency: MullenLowe / New York Client: JetBlue Category: Digital / Social Media & Viral Marketing
Cadbury Pre Joy Agency: Ogilvy & Mather / Johannesburg Client: Mondelez Category: Digital / Social Media & Viral Marketing

2017 Direct Marketing Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Ambev - Guaraná Antarctica

The Book Of Wara'ná

Craft / Printing / Production - Single or Campaign

OS_DI17116M

2017 Direct Marketing Merit Award

HAKUHODO INC. / TOKYO

TAKEO CO.,LTD.

Tokyo Deep Nights

Craft / Printing / Production - Single or Campaign

OS_DI17117M

2017 Direct Marketing Merit Award

BBDO India / Mumbai

P&G India

Dads #ShareTheLoad

Craft / Writing - Single or Campaign

OS_DI17115M

2017 Direct Marketing Merit Award

AKQA / São Paulo

Burger King

Whopper Exchange

Ambient / P.O.P. & In-Store - Single

OS_DI17055M

2017 Direct Marketing Merit Award

BBDO / New York + EG Plus / New York

Foot Locker

Foot Locker Audio Tours

Ambient / P.O.P. & In-Store - Single

OS_DI17056M

2017 Direct Marketing Merit Award

Leo Burnett / Moscow

Uber

The Hidden Car Crash Wine Label

Ambient / P.O.P. & In-Store - Single

OS_DI17057M

2017 Direct Marketing Merit Award

Marcel / Paris

Intermarché

Sugar Detox

Ambient / P.O.P. & In-Store - Single

OS_DI17058M

2017 Direct Marketing Merit Award

Serviceplan / Munich

METRO

The Daily Catch

Ambient / P.O.P. & In-Store - Single

OS_DI17059M

2017 Direct Marketing Merit Award

AlmapBBDO / São Paulo

HP

Magic Words - The Unwritten Stories

Ambient / Immersive / Installations

OS_DI17066M

2017 Direct Marketing Merit Award

BWM Dentsu / Melbourne

Chadstone

Tailor Made Store

Ambient / Immersive / Installations

OS_DI17067M

2017 Direct Marketing Merit Award

Commonwealth//McCann / Detroit + Carat / Detroit

Chevrolet

Cages

Ambient / Immersive / Installations

OS_DI17068M

2017 Direct Marketing Merit Award

Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York

Volvo

Highway Robbery

Ambient / Immersive / Installations

OS_DI17069M

2017 Direct Marketing Merit Award

Havas Worldwide / Shanghai

Global Road Safety Partnership

SMS Last Words

Ambient / Immersive / Installations

OS_DI17070M

2017 Direct Marketing Merit Award

J. Walter Thompson / New York

Tribeca Film Institute

Tribeca Film ReActor

Ambient / Immersive / Installations

OS_DI17071M

2017 Direct Marketing Merit Award

Nurun / Paris

Delamaison

Apartment Stores

Ambient / Immersive / Installations

OS_DI17072M

2017 Direct Marketing Merit Award

Ogilvy Group Thailand / Bangkok

People for the Ethical Treatment of Animals

Behind the leather

Ambient / Immersive / Installations

OS_DI17073M

2017 Direct Marketing Merit Award

POL / Oslo

NRK TV-aksjonen & IKEA

25m2 Syria

Ambient / Immersive / Installations

OS_DI17074M

2017 Direct Marketing Merit Award

TBWA\ / Melbourne

ANZ

GAYNZ

Ambient / Immersive / Installations

OS_DI17075M

2017 Direct Marketing Merit Award

DAVID / Miami

Burger King

Whopper Sign

Ambient / P.O.P. & In-Store - Campaign

OS_DI17060M

2017 Direct Marketing Merit Award

Ogilvy & Mather Japan GK / Tokyo

Refugees International Japan

The Refugee Collection

Ambient / P.O.P. & In-Store - Campaign

OS_DI17061M

2017 Direct Marketing Merit Award

BBH / New York + Stillking / Prague + The Slaughterhouse at BBH / New York + The Mill / New York

Sony PlayStation

Search for Greatness

Print / Flat & Dimensional

OS_DI17046M

2017 Direct Marketing Merit Award

Cheil Worldwide / Seoul + Junpasang Production / Seoul + Bounce Creative / Seoul

UNIQLO

HEAT TECH WINDOW

Print / Flat & Dimensional

OS_DI17047M

2017 Direct Marketing Merit Award

DENTSU INC. / Tokyo

Panasonic Corporation

Life is electric

Print / Flat & Dimensional

OS_DI17048M

2017 Direct Marketing Merit Award

Geometry Global / Johannesburg + Ogilvy & Mather / Johannesburg

South African Breweries

The SAB Spike Detector Coaster

Print / Flat & Dimensional

OS_DI17049M

2017 Direct Marketing Merit Award

J. Walter Thompson Japan / Tokyo

DAITAN HOLDINGS Co., Ltd.(Fuji soba) and 230 SOBA STREET PROMOTION COMMITTEE

SOBA ALLERGY TATTOO CHECKER

Print / Flat & Dimensional

OS_DI17050M

2017 Direct Marketing Merit Award

Marcel / Sydney

Tiger Beer

Air-Ink

Print / Flat & Dimensional

OS_DI17051M

2017 Direct Marketing Merit Award

Memac Ogilvy / Dubai

IKEA Saudi Arabia

IKEA It's that affordable PRICE TAGs

Print / Flat & Dimensional

OS_DI17052M

2017 Direct Marketing Merit Award

MullenLowe Brindfors / Stockholm + Golin / Stockholm

Telenor Företag

Print Ad Blocker

Print / Flat & Dimensional

OS_DI17053M

2017 Direct Marketing Merit Award

OgilvyOne / London

What 3 Words

Addressing The Problem

Print / Flat & Dimensional

OS_DI17054M

2017 Direct Marketing Merit Award

Rosapark / Paris

Fruits and Wine

Picnic Blanket

Ambient / Billboards & Transit - Single

OS_DI17062M

2017 Direct Marketing Merit Award

W3haus / São Paulo

NGO CRIOLA

Mirrors of Racism

Ambient / Billboards & Transit - Single

OS_DI17063M

2017 Direct Marketing Merit Award

WMcCann / Rio de Janeiro

Água Mineral Crystal / Coca-Cola Brasil

The Rainwater Drinking Fountain

Ambient / Billboards & Transit - Single

OS_DI17064M

2017 Direct Marketing Merit Award

FRED & FARID / New York

New York Ethical Society

No more black target

Craft / Art Direction - Single or Campaign

OS_DI17110M

2017 Direct Marketing Merit Award

Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles

Tostitos

The Breathalyzer Bag

Craft / Art Direction - Single or Campaign

OS_DI17111M

2017 Direct Marketing Merit Award

Les Gaulois / PUTEAUX

AMGEN

PorcelainBones

Craft / Art Direction - Single or Campaign

OS_DI17112M

2017 Direct Marketing Merit Award

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Craft / Art Direction - Single or Campaign

OS_DI17113M

2017 Direct Marketing Merit Award

Proximity / Barcelona + Post23 / Barcelona

Audi Spain

The doll that chose to drive

Craft / Art Direction - Single or Campaign

OS_DI17114M

2017 Direct Marketing Merit Award

Boys and Girls / Dublin + Mediavest / Dublin

Three Ireland

Tackle Homelessness

Ambient / Non-Broadcast Video

OS_DI17080M

2017 Direct Marketing Merit Award

ALMA DDB. / Miami

Netflix - Narcos

Spanish Lessons

Digital / Social Media & Viral Marketing

OS_DI17089M

2017 Direct Marketing Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Possibilities

Digital / Social Media & Viral Marketing

OS_DI17090M

2017 Direct Marketing Merit Award

BBDO India / Mumbai

P&G India

Dads #ShareTheLoad (Film Case)

Digital / Social Media & Viral Marketing

OS_DI17091M

2017 Direct Marketing Merit Award

Buzzman / Paris + ICONOCLAST / Paris + THE / Paris

Burger King

#WhoIsTheKing

Digital / Social Media & Viral Marketing

OS_DI17092M

2017 Direct Marketing Merit Award

Clemenger BBDO / Melbourne

Mars Chocolate Australia

Hungerithm

Digital / Social Media & Viral Marketing

OS_DI17093M

2017 Direct Marketing Merit Award

Goodby Silverstein & Partners / San Francisco + PRETTYBIRD / Culver City + Cut + Run / San Francisco + Spy Post / Burbank

The Hunting Ground C/O Chain Camera Pictures

Unacceptable Acceptance Letters

Digital / Social Media & Viral Marketing

OS_DI17094M

2017 Direct Marketing Merit Award

J. Walter Thompson Canada / Toronto

Hotels.com

Winter Swear Jar

Digital / Social Media & Viral Marketing

OS_DI17095M

2017 Direct Marketing Merit Award

J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York

Atados

Donate the Bars

Digital / Social Media & Viral Marketing

OS_DI17096M

2017 Direct Marketing Merit Award

Leo Burnett / Chicago

Donate Life America

Your Name Saves

Digital / Social Media & Viral Marketing

OS_DI17097M

2017 Direct Marketing Merit Award

Leo Burnett / Madrid + RCR / Madrid

Loterias y Apuestas del Estado

December 21st

Digital / Social Media & Viral Marketing

OS_DI17098M

2017 Direct Marketing Merit Award

MullenLowe / New York

JetBlue

FlyBabies

Digital / Social Media & Viral Marketing

OS_DI17099M

2017 Direct Marketing Merit Award

Ogilvy & Mather / Johannesburg

Mondelez

Cadbury Pre Joy

Digital / Social Media & Viral Marketing

OS_DI17100M