Award:
2017 Branded Entertainment Merit Award

Agency:
McCann / New York + Hungry Man / New York + Union Editorial / New York

Client:
Microsoft

Title:
#MakeWhatsNext

Category:
Online / Short Form - Single

Annual ID:
OS_BE17066M

Award:
2017 Branded Entertainment Merit Award

Agency:
SapientRazorfish / Berlin + Stink GmbH / Berlin + Sehsucht / Hamburg

Client:
Audi

Title:
Audi - The Comeback

Category:
Online / Short Form - Single

Annual ID:
OS_BE17067M

Award:
2017 Branded Entertainment Merit Award

Agency:
Station Film / New York

Client:
Motion Poems

Title:
How Do You Raise A Black Child

Category:
Online / Short Form - Single

Annual ID:
OS_BE17068M

Award:
2017 Branded Entertainment Merit Award

Agency:
TBWA\Media Arts Lab / Los Angeles + Tool of North America / Los Angeles

Client:
Apple

Title:
Dillan's Voice

Category:
Online / Short Form - Single

Annual ID:
OS_BE17069M

Award:
2017 Branded Entertainment Merit Award

Agency:
Wieden+Kennedy / New York + Dommsday / LA

Client:
Nike and Jordan Brand

Title:
Unlimited Together

Category:
Online / Short Form - Single

Annual ID:
OS_BE17070M

Award:
2017 Branded Entertainment Merit Award

Agency:
72andSunny / Los Angeles + Biscuit / Los Angeles + Method Studios / Los Angeles + Cut & Run / Los Angeles

Client:
Target

Title:
The Toycracker: A Mini-Musical Spectacular

Category:
Broadcast / Long Form - Single

Annual ID:
OS_BE17045M

Award:
2017 Branded Entertainment Merit Award

Agency:
Amusement Park Entertainment / Los Angeles + Berman Productions / Santa Monica + Mondelēz International / East Hanover

Client:
Mondelēz International / Stride Gum

Title:
Stride Gum Presents Heaven Sent

Category:
Broadcast / Long Form - Single

Annual ID:
OS_BE17046M

Award:
2017 Branded Entertainment Merit Award

Agency:
J. Walter Thompson Puerto Rico / San Juan, PR

Client:
Triple S

Title:
38 Years Later

Category:
Broadcast / Long Form - Single

Annual ID:
OS_BE17047M

Award:
2017 Branded Entertainment Merit Award

Agency:
BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok

Client:
LMG INSURANCE

Title:
SAFE&SOUND MUSIC PLAYER

Category:
Mobile

Annual ID:
OS_BE17092M

Award:
2017 Branded Entertainment Merit Award

Agency:
Leo Burnett / Chicago

Client:
Samsung

Title:
Voices of Life

Category:
Mobile

Annual ID:
OS_BE17093M

Award:
2017 Branded Entertainment Merit Award

Agency:
Leo Burnett / Dubai

Client:
Samsung

Title:
Samsung Safety Screen

Category:
Mobile

Annual ID:
OS_BE17094M

Award:
2017 Branded Entertainment Merit Award

Agency:
Leo Burnett / Sydney

Client:
Samsung Australia

Title:
Pocket Patrol

Category:
Mobile

Annual ID:
OS_BE17095M

Award:
2017 Branded Entertainment Merit Award

Agency:
Memac Ogilvy / Dubai + Ogilvy One / Dubai + MediaMonks / Dubai

Client:
Nestlé Middle East

Title:
Tummyfish

Category:
Mobile

Annual ID:
OS_BE17096M

Award:
2017 Branded Entertainment Merit Award

Agency:
R/GA / Sydney

Client:
Google

Title:
Through the Dark

Category:
Mobile

Annual ID:
OS_BE17097M

Award:
2017 Branded Entertainment Merit Award

Agency:
We Are Social / Milan

Client:
Netflix

Title:
Speak like the Patrón

Category:
Mobile

Annual ID:
OS_BE17098M

Award:
2017 Branded Entertainment Merit Award

Agency:
Publicis / Seattle

Client:
Visit Seattle

Title:
Been There, Made That

Category:
Online / Long Form - Campaign

Annual ID:
OS_BE17082M

Award:
2017 Branded Entertainment Merit Award

Agency:
Ubisoft / San Francisco + Branded Entertainment Network (BEN) / Los Angeles + Corridor Digital / Los Angeles + Team Supertramp / Salt Lake City

Client:
Ubisoft

Title:
Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins

Category:
Online / Long Form - Campaign

Annual ID:
OS_BE17083M

Award:
2017 Branded Entertainment Merit Award

Agency:
Wieden+Kennedy / Portland + RSA Films / Los Angeles

Client:
NikeWomen

Title:
Margot vs. Lily

Category:
Online / Long Form - Campaign

Annual ID:
OS_BE17084M

Award:
2017 Branded Entertainment Merit Award

Agency:
Farm League / Venice

Client:
Patagonia

Title:
Unbroken Ground

Category:
Film / Cinema / Non-Fiction / Documentary

Annual ID:
OS_BE17050M

Award:
2017 Branded Entertainment Merit Award

Agency:
FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town

Client:
Ster-Kinekor

Title:
#OpenEyes

Category:
Film / Cinema / Non-Fiction / Documentary

Annual ID:
OS_BE17051M

Award:
2017 Branded Entertainment Merit Award

Agency:
hasan & partners Oy / Helsinki + Valio Oy / Helsinki + Cocoa Mediaproductions / Helsinki + Dagmar / Helsinki

Client:
Valio Oy

Title:
Gefilus - The lick-hiker's guide to inner strength

Category:
Film / Cinema / Non-Fiction / Documentary

Annual ID:
OS_BE17052M

Award:
2017 Branded Entertainment Merit Award

Agency:
Omelet / Los Angeles

Client:
A Better Los Angeles

Title:
License to Operate

Category:
Film / Cinema / Non-Fiction / Documentary

Annual ID:
OS_BE17053M

Award:
2017 Branded Entertainment Merit Award

Agency:
adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London

Client:
H&M

Title:
Come Together

Category:
Online / Long Form - Single

Annual ID:
OS_BE17077M

Award:
2017 Branded Entertainment Merit Award

Agency:
Geisel Productions / New York + Anonymous Content / Los Angeles

Client:
BMW

Title:
The Escape

Category:
Online / Long Form - Single

Annual ID:
OS_BE17078M

Award:
2017 Branded Entertainment Merit Award

Agency:
Lyft / San Francisco + Chromosphere / Los Angeles + Broad Reach Pictures / Los Angeles

Client:
Lyft

Title:
June: Life is Better When You Share the Ride

Category:
Online / Long Form - Single

Annual ID:
OS_BE17079M

Award:
2017 Branded Entertainment Merit Award

Agency:
Van's General Store / New York

Client:
Cadillac

Title:
Indomitable

Category:
Online / Long Form - Single

Annual ID:
OS_BE17080M

Award:
2017 Branded Entertainment Merit Award

Agency:
Very Agency / Copenhagen + New Land / Copenhagen + beOn / Copenhagen

Client:
Ford Denmark

Title:
The Family

Category:
Online / Long Form - Single

Annual ID:
OS_BE17081M

Award:
2017 Branded Entertainment Merit Award

Agency:
CHEIL FRANCE / PARIS

Client:
Samsung Electronics France

Title:
Samsung Life Changer

Category:
Experiential / Virtual Reality (VR)

Annual ID:
OS_BE17103M

Award:
2017 Branded Entertainment Merit Award

Agency:
Cheil Germany / Schwalbach am Taunus + MediaMonks / Amsterdam

Client:
Samsung Electronics

Title:
DISCOVR The World

Category:
Experiential / Virtual Reality (VR)

Annual ID:
OS_BE17104M

Award:
2017 Branded Entertainment Merit Award

Agency:
Deutsch / New York

Client:
WATERisLIFE

Title:
Hidden Dangers

Category:
Experiential / Virtual Reality (VR)

Annual ID:
OS_BE17105M

Award:
2017 Branded Entertainment Merit Award

Agency:
R/GA / Buenos Aires

Client:
PowerChair Football Argentina

Title:
VR Power Trainer

Category:
Experiential / Virtual Reality (VR)

Annual ID:
OS_BE17106M

Award:
2017 Branded Entertainment Merit Award

Agency:
Redline Interactive / Calgary

Client:
Canadian Labour Congress

Title:
Fairness Works: Refugee Crisis

Category:
Experiential / Virtual Reality (VR)

Annual ID:
OS_BE17107M

Award:
2017 Branded Entertainment Merit Award

Agency:
Roundhouse / Portland

Client:
Roundhouse

Title:
Living Off The Brands

Category:
Self-Promotion

Annual ID:
OS_BE17125M

Award:
2017 Branded Entertainment Merit Award

Agency:
BWM Dentsu / Melbourne

Client:
Chadstone

Title:
Tailor Made Store

Category:
Experiential / Live Events

Annual ID:
OS_BE17108M

Award:
2017 Branded Entertainment Merit Award

Agency:
BWM Dentsu / Melbourne + Haystac / Melbourne + Dentsu Mitchell / Melbourne

Client:
Dr Oetker

Title:
Remote Ristorante

Category:
Experiential / Live Events

Annual ID:
OS_BE17109M

Award:
2017 Branded Entertainment Merit Award

Agency:
DAVID / Miami

Client:
Burger King

Title:
Scariest BK

Category:
Experiential / Live Events

Annual ID:
OS_BE17110M

Award:
2017 Branded Entertainment Merit Award

Agency:
HEIMAT / Berlin

Client:
HORNBACH Baumarkt AG

Title:
Project Germany

Category:
Experiential / Live Events

Annual ID:
OS_BE17111M

Award:
2017 Branded Entertainment Merit Award

Agency:
Intel / Santa Clara

Client:
Intel

Title:
Super Bowl Halftime Show: Intel Drones + Lady Gaga

Category:
Experiential / Live Events

Annual ID:
OS_BE17112M

Award:
2017 Branded Entertainment Merit Award

Agency:
Leo Burnett / Beirut

Client:
KAFA (enough) Violence & Exploitation

Title:
Kafa "Legally Bride"

Category:
Experiential / Live Events

Annual ID:
OS_BE17113M

Award:
2017 Branded Entertainment Merit Award

Agency:
McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo

Client:
The END ALS Association

Title:
Still Life

Category:
Experiential / Live Events

Annual ID:
OS_BE17114M

Award:
2017 Branded Entertainment Merit Award

Agency:
Publicis / London

Client:
Tourism Ireland

Title:
Doors Of Thrones

Category:
Experiential / Live Events

Annual ID:
OS_BE17115M

Award:
2017 Branded Entertainment Merit Award

Agency:
Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London

Client:
HomeAway

Title:
Eiffel Tower All Yours

Category:
Experiential / Live Events

Annual ID:
OS_BE17116M

Award:
2017 Branded Entertainment Merit Award

Agency:
Wieden+Kennedy / New York + Joint / New York + Livestream / New York

Client:
Bud Light

Title:
Bud Light Dive Bar Tour

Category:
Experiential / Live Events

Annual ID:
OS_BE17117M