Los Santos Pride Agency: Garbergs / Stockholm Client: Stockholm Pride Category: Gaming
Tribeca Film ReActor Agency: J. Walter Thompson / New York Client: Tribeca Film Festival Category: Gaming
24 Hours of Le Forza Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco Client: Audi of America Category: Gaming
#BallersIntroContest Agency: 360i / New York Client: HBO Category: User-Generated Content
Tomcat: Facebook Not Live Event Agency: Barton F Graf / New York Client: The Scotts Miracle-Gro Company Category: User-Generated Content
Commercializer Agency: CP+B / Miami + Nickel Media / Halifax, Canada + Caviar / Los Angeles Client: letgo Category: User-Generated Content
No more black target Agency: FRED & FARID / New York Client: New York Ethical Society Category: User-Generated Content
Tribeca Film ReActor Agency: J. Walter Thompson / New York Client: Tribeca Film Festival Category: User-Generated Content
Design your time Agency: Leo Burnett Germany / Frankfurt Client: Samsung Category: User-Generated Content
Qantas Out of Office Travelogue Agency: The Monkeys / Sydney + Qantas / Sydney Client: Qantas Category: User-Generated Content
Magic Words - The Documentary Agency: AlmapBBDO / São Paulo Client: HP Category: Innovation in Branded Entertainment
Search for Greatness Agency: BBH / New York + Stillking / Prague + The Slaughterhouse at BBH / New York + The Mill / New York Client: Sony PlayStation Category: Innovation in Branded Entertainment
The Unusual Football Field Project : Football field that breaks through the rectangular boundary Agency: CJ WORX / BANGKOK Client: AP THAILAND Category: Innovation in Branded Entertainment
Game Changer Agency: Droga5 / New York + Under Armour / Baltimore + Optimum Sports / New York + NBA 2K / San Francisco Client: Under Armour Category: Innovation in Branded Entertainment
Rink Bingo Agency: FCB / Zürich Client: Hockey Club Davos Category: Innovation in Branded Entertainment
The Breathalyzer Bag Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles Client: Tostitos Category: Innovation in Branded Entertainment
The Lady Gaga + Intel Experience Agency: Intel Agency Inside / Santa Clara + PRETTYBIRD / Culver City + Greenlight / Hollywood + OMD / Worldwide Client: Intel Category: Innovation in Branded Entertainment
The Next Rembrandt Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Innovation in Branded Entertainment
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Innovation in Branded Entertainment
#HolidaysOnDemand Agency: Les Gaulois / PUTEAUX + HRCLS (Hercules) / PUTEAUX Client: TRANSAVIA Category: Innovation in Branded Entertainment
The One Moment Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Innovation in Branded Entertainment
Amateur Replay Agency: Ogilvy & Mather / Singapore Client: Allianz Category: Innovation in Branded Entertainment
The Cognitive Dress Agency: Ogilvy / New York Client: IBM Category: Innovation in Branded Entertainment
Can't Stop Agency: R/GA / New York Client: Samsung Category: Innovation in Branded Entertainment
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Branded Entertainment
McTrax Agency: TBWA\NEBOKO / Amsterdam Client: McDonald's Category: Innovation in Branded Entertainment
Qantas Out of Office Travelogue Agency: The Monkeys / Sydney + Qantas / Sydney Client: Qantas Category: Innovation in Branded Entertainment
Spring Agency: adam&eveDDB / London + Manning Gotlieb OMD / London + Stink / London + The Quarry / London Client: Waitrose Category: Online / Live Webcast
Stride Gum Presents Heaven Sent Agency: Amusement Park Entertainment / Los Angeles + Berman Productions / Santa Monica + Mondelēz International / East Hanover Client: Mondelēz International / Stride Gum Category: Online / Live Webcast
Snickers Live Super Bowl Extension Agency: BBDO / New York + O Positive / New York Client: Mars Chocolate North America - Snickers Category: Online / Live Webcast
24 Hours of Le Forza Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco Client: Audi of America Category: Online / Live Webcast
Uncrushable Agency: TBWA / Sydney + Eleven / Sydney Client: M.J. Bale Category: Online / Live Webcast
Airbnb's National Parks Backyards Agency: TBWA\Chiat\Day / Los Angeles Client: Airbnb, Inc. Category: Online / Live Webcast
False Alarm Agency: Universal /Republic Records/ XO In Association With Intel / Los Angeles + Great Guns / London Client: Universal /Republic Records In Association With Intel Category: Music Videos
Human Made Stories Agency: Valenstein & Fatt / London Client: Volvo Category: Broadcast / Short Form - Campaign
Stress Tested For Women Agency: Wieden+Kennedy / Portland + Anonymous Content / Culver City + Final Cut / Los Angeles + The Directors Bureau / Los Angeles Client: Secret Deodorant (P&G) Category: Broadcast / Short Form - Campaign
Lego Batman Agency: Commonwealth//McCann / Detroit + Carat / Detroit Client: Chevrolet Category: Film / Cinema / Fiction
The Mermaid Agency: Publicis Conseil / Paris Client: SNSM - National Maritime Rescue Organization Category: Film / Cinema / Fiction
All that we share Agency: &Co. / NoA / Copenhagen + Moland Film Company / Copenhagen Client: TV2 Category: Online / Short Form - Single
Unfairy Tales - Ivine And Pillow Agency: 180LA / Santa Monica + Consulado / Sao Paulo Client: UNICEF Category: Online / Short Form - Single
Lying To Get The Part Agency: 215 McCann / San Francisco + Anonymous Content / Los Angeles Client: Hulu Category: Online / Short Form - Single
Ode To Lesvos Agency: Anomaly / Amsterdam + Jouzour Film Production / Berlin Client: Johnnie Walker Category: Online / Short Form - Single
Dream Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Online / Short Form - Single
TOTTORI WEST -FAMILY TIME TEST- Agency: DENTSU INC. / Tokyo + Goodfeeling Inc. / Tokyo + Blurb media Inc. / Tokyo + DENTSU TEC INC. / Tokyo Client: Tottori Prefecture Western Region Promotion Council Category: Online / Short Form - Single
Care Counts Agency: DigitasLBi / Chicago Client: Whirlpool Category: Online / Short Form - Single
The Toughest Letter Agency: Energy BBDO / Chicago Client: Off The Street Club Category: Online / Short Form - Single
The Line Up Song Agency: FP7/CAI / Cairo Client: Coca Cola Category: Online / Short Form - Single
Kafa "Legally Bride" Agency: Leo Burnett / Beirut Client: KAFA (enough) Violence & Exploitation Category: Online / Short Form - Single
The Rundead Agency: Leo Burnett / Chicago Client: Brooks Running Category: Online / Short Form - Single
Blind Love Agency: lg2 / Montréal + 1one / Montréal + Apollo / Montréal + Touché! / Montréal Client: Tourisme Québec Category: Online / Short Form - Single

2017 Branded Entertainment Merit Award

Garbergs / Stockholm

Stockholm Pride

Los Santos Pride

Gaming

OS_BE17100M

2017 Branded Entertainment Merit Award

J. Walter Thompson / New York

Tribeca Film Festival

Tribeca Film ReActor

Gaming

OS_BE17101M

2017 Branded Entertainment Merit Award

MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco

Audi of America

24 Hours of Le Forza

Gaming

OS_BE17102M

2017 Branded Entertainment Merit Award

360i / New York

HBO

#BallersIntroContest

User-Generated Content

OS_BE17118M

2017 Branded Entertainment Merit Award

Barton F Graf / New York

The Scotts Miracle-Gro Company

Tomcat: Facebook Not Live Event

User-Generated Content

OS_BE17119M

2017 Branded Entertainment Merit Award

CP+B / Miami + Nickel Media / Halifax, Canada + Caviar / Los Angeles

letgo

Commercializer

User-Generated Content

OS_BE17120M

2017 Branded Entertainment Merit Award

FRED & FARID / New York

New York Ethical Society

No more black target

User-Generated Content

OS_BE17121M

2017 Branded Entertainment Merit Award

J. Walter Thompson / New York

Tribeca Film Festival

Tribeca Film ReActor

User-Generated Content

OS_BE17122M

2017 Branded Entertainment Merit Award

Leo Burnett Germany / Frankfurt

Samsung

Design your time

User-Generated Content

OS_BE17123M

2017 Branded Entertainment Merit Award

The Monkeys / Sydney + Qantas / Sydney

Qantas

Qantas Out of Office Travelogue

User-Generated Content

OS_BE17124M

2017 Branded Entertainment Merit Award

AlmapBBDO / São Paulo

HP

Magic Words - The Documentary

Innovation in Branded Entertainment

OS_BE17126M

2017 Branded Entertainment Merit Award

BBH / New York + Stillking / Prague + The Slaughterhouse at BBH / New York + The Mill / New York

Sony PlayStation

Search for Greatness

Innovation in Branded Entertainment

OS_BE17127M

2017 Branded Entertainment Merit Award

CJ WORX / BANGKOK

AP THAILAND

The Unusual Football Field Project : Football field that breaks through the rectangular boundary

Innovation in Branded Entertainment

OS_BE17128M

2017 Branded Entertainment Merit Award

Droga5 / New York + Under Armour / Baltimore + Optimum Sports / New York + NBA 2K / San Francisco

Under Armour

Game Changer

Innovation in Branded Entertainment

OS_BE17129M

2017 Branded Entertainment Merit Award

FCB / Zürich

Hockey Club Davos

Rink Bingo

Innovation in Branded Entertainment

OS_BE17130M

2017 Branded Entertainment Merit Award

Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles

Tostitos

The Breathalyzer Bag

Innovation in Branded Entertainment

OS_BE17131M

2017 Branded Entertainment Merit Award

Intel Agency Inside / Santa Clara + PRETTYBIRD / Culver City + Greenlight / Hollywood + OMD / Worldwide

Intel

The Lady Gaga + Intel Experience

Innovation in Branded Entertainment

OS_BE17132M

2017 Branded Entertainment Merit Award

J. Walter Thompson / Amsterdam

ING Nederland

The Next Rembrandt

Innovation in Branded Entertainment

OS_BE17133M

2017 Branded Entertainment Merit Award

Leo Burnett / Chicago

Art Institute of Chicago

Van Gogh BnB

Innovation in Branded Entertainment

OS_BE17134M

2017 Branded Entertainment Merit Award

Les Gaulois / PUTEAUX + HRCLS (Hercules) / PUTEAUX

TRANSAVIA

#HolidaysOnDemand

Innovation in Branded Entertainment

OS_BE17135M

2017 Branded Entertainment Merit Award

Ogilvy & Mather / Chicago

Morton Salt

The One Moment

Innovation in Branded Entertainment

OS_BE17136M

2017 Branded Entertainment Merit Award

Ogilvy & Mather / Singapore

Allianz

Amateur Replay

Innovation in Branded Entertainment

OS_BE17137M

2017 Branded Entertainment Merit Award

Ogilvy / New York

IBM

The Cognitive Dress

Innovation in Branded Entertainment

OS_BE17138M

2017 Branded Entertainment Merit Award

R/GA / New York

Samsung

Can't Stop

Innovation in Branded Entertainment

OS_BE17139M

2017 Branded Entertainment Merit Award

TBWA\Chiat\Day / Los Angeles

Gatorade

Serena Williams' Match Point | Gatorade

Innovation in Branded Entertainment

OS_BE17140M

2017 Branded Entertainment Merit Award

TBWA\NEBOKO / Amsterdam

McDonald's

McTrax

Innovation in Branded Entertainment

OS_BE17141M

2017 Branded Entertainment Merit Award

The Monkeys / Sydney + Qantas / Sydney

Qantas

Qantas Out of Office Travelogue

Innovation in Branded Entertainment

OS_BE17142M

2017 Branded Entertainment Merit Award

adam&eveDDB / London + Manning Gotlieb OMD / London + Stink / London + The Quarry / London

Waitrose

Spring

Online / Live Webcast

OS_BE17085M

2017 Branded Entertainment Merit Award

Amusement Park Entertainment / Los Angeles + Berman Productions / Santa Monica + Mondelēz International / East Hanover

Mondelēz International / Stride Gum

Stride Gum Presents Heaven Sent

Online / Live Webcast

OS_BE17086M

2017 Branded Entertainment Merit Award

BBDO / New York + O Positive / New York

Mars Chocolate North America - Snickers

Snickers Live Super Bowl Extension

Online / Live Webcast

OS_BE17087M

2017 Branded Entertainment Merit Award

MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco

Audi of America

24 Hours of Le Forza

Online / Live Webcast

OS_BE17088M

2017 Branded Entertainment Merit Award

TBWA / Sydney + Eleven / Sydney

M.J. Bale

Uncrushable

Online / Live Webcast

OS_BE17089M

2017 Branded Entertainment Merit Award

TBWA\Chiat\Day / Los Angeles

Airbnb, Inc.

Airbnb's National Parks Backyards

Online / Live Webcast

OS_BE17090M

2017 Branded Entertainment Merit Award

Universal /Republic Records/ XO In Association With Intel / Los Angeles + Great Guns / London

Universal /Republic Records In Association With Intel

False Alarm

Music Videos

OS_BE17091M

2017 Branded Entertainment Merit Award

Valenstein & Fatt / London

Volvo

Human Made Stories

Broadcast / Short Form - Campaign

OS_BE17043M

2017 Branded Entertainment Merit Award

Wieden+Kennedy / Portland + Anonymous Content / Culver City + Final Cut / Los Angeles + The Directors Bureau / Los Angeles

Secret Deodorant (P&G)

Stress Tested For Women

Broadcast / Short Form - Campaign

OS_BE17044M

2017 Branded Entertainment Merit Award

Commonwealth//McCann / Detroit + Carat / Detroit

Chevrolet

Lego Batman

Film / Cinema / Fiction

OS_BE17048M

2017 Branded Entertainment Merit Award

Publicis Conseil / Paris

SNSM - National Maritime Rescue Organization

The Mermaid

Film / Cinema / Fiction

OS_BE17049M

2017 Branded Entertainment Merit Award

&Co. / NoA / Copenhagen + Moland Film Company / Copenhagen

TV2

All that we share

Online / Short Form - Single

OS_BE17054M

2017 Branded Entertainment Merit Award

180LA / Santa Monica + Consulado / Sao Paulo

UNICEF

Unfairy Tales - Ivine And Pillow

Online / Short Form - Single

OS_BE17055M

2017 Branded Entertainment Merit Award

215 McCann / San Francisco + Anonymous Content / Los Angeles

Hulu

Lying To Get The Part

Online / Short Form - Single

OS_BE17056M

2017 Branded Entertainment Merit Award

Anomaly / Amsterdam + Jouzour Film Production / Berlin

Johnnie Walker

Ode To Lesvos

Online / Short Form - Single

OS_BE17057M

2017 Branded Entertainment Merit Award

DDB / New York

Wildlife Conservation Film Festival

Dream

Online / Short Form - Single

OS_BE17058M

2017 Branded Entertainment Merit Award

DENTSU INC. / Tokyo + Goodfeeling Inc. / Tokyo + Blurb media Inc. / Tokyo + DENTSU TEC INC. / Tokyo

Tottori Prefecture Western Region Promotion Council

TOTTORI WEST -FAMILY TIME TEST-

Online / Short Form - Single

OS_BE17059M

2017 Branded Entertainment Merit Award

DigitasLBi / Chicago

Whirlpool

Care Counts

Online / Short Form - Single

OS_BE17060M

2017 Branded Entertainment Merit Award

Energy BBDO / Chicago

Off The Street Club

The Toughest Letter

Online / Short Form - Single

OS_BE17061M

2017 Branded Entertainment Merit Award

FP7/CAI / Cairo

Coca Cola

The Line Up Song

Online / Short Form - Single

OS_BE17062M

2017 Branded Entertainment Merit Award

Leo Burnett / Beirut

KAFA (enough) Violence & Exploitation

Kafa "Legally Bride"

Online / Short Form - Single

OS_BE17063M

2017 Branded Entertainment Merit Award

Leo Burnett / Chicago

Brooks Running

The Rundead

Online / Short Form - Single

OS_BE17064M

2017 Branded Entertainment Merit Award

lg2 / Montréal + 1one / Montréal + Apollo / Montréal + Touché! / Montréal

Tourisme Québec

Blind Love

Online / Short Form - Single

OS_BE17065M