The Art Market (in Four Parts) Agency: Artsy / New York City + Neighborhood Watch / Brooklyn Client: UBS Category: Online / Short Form - Campaign
Unimpossible FIlms Agency: BBDO / New York Client: GE Category: Online / Short Form - Campaign
Sausage Dome Agency: Droga5 / New York + Johnsonville / Sheboygan Falls + T Group Production / Culver City, CA Client: Johnsonville Category: Online / Short Form - Campaign
humanLIMITS Agency: UPROXX MEDIA / Los Angeles + MillerCoors / New York + Initiative / New York Client: Coors Light Category: Online / Short Form - Campaign
From Deadpool With Love Agency: Viacom Velocity / Los Angeles + 20th Century Fox / Los Angeles Client: 20th Century Fox Category: Online / Short Form - Campaign
Dads #ShareTheLoad Agency: BBDO India / Mumbai Client: P&G India Category: Craft / Writing - Single or Campaign
Hunt on the News Agency: AKQA / São Paulo Client: Netflix Category: Publishing / Newspaper - Campaign
PARK AT THE FRONT DOOR Agency: CONTRAPUNTO BBDO / SPAIN Client: MERCEDES-BENZ ESPAÑA, S.A. Category: Publishing / Newspaper - Campaign
Holiday Packing Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Publishing / Newspaper - Campaign
A bit bitter Agency: lg2 / Quebec City Client: Farnham Ale & Lager Category: Publishing / Newspaper - Campaign
World For All ( Pet Adoption ) Agency: McCann Worldgroup India / Mumbai Client: World For All Category: Publishing / Newspaper - Campaign
Textile Agency: MullenLowe / Singapore + MullenLowe / London Client: Unilever (Breeze) Category: Publishing / Newspaper - Campaign
A Vote for Good Agency: BBDO / New York Client: Mars Petcare - Pedigree Category: Broadcast / Short Form - Single
Super Bowl Halftime Show: Intel Drones + Lady Gaga Agency: Intel / Santa Clara + Official Productions / Los Angeles Client: Intel Category: Broadcast / Short Form - Single
Slip Up Agency: J. Walter Thompson Canada / Toronto Client: Alzheimer Society of Toronto Category: Broadcast / Short Form - Single
IKEA: Cook This Page Agency: Leo Burnett / Toronto Client: IKEA Category: Craft / Printing / Production - Single or Campaign
Zombie Christmas: The Real-World Trailer Agency: McCann / London + Momentum Worldwide / London Client: Microsoft / Xbox Category: Craft / Printing / Production - Single or Campaign
Get Back, Tohoku. Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography - Single or Campaign
Hate Going Twice Agency: Leo Burnett Germany / Frankfurt Client: Fiat Professional Category: Craft / Photography - Single or Campaign
Unworthy Meals / Crab Agency: Ogilvy & Mather / Bogota Client: Carulla Cooking School Category: Craft / Photography - Single or Campaign
Unworthy Meals / Snails Agency: Ogilvy & Mather / Bogota Client: Carulla Cooking School Category: Craft / Photography - Single or Campaign
We were the refugees once Agency: Y&R / Prague + GPS Production / Prague Client: UNHCR Category: Craft / Photography - Single or Campaign
Be Seen Agency: Y&R / Dubai Client: The Cartel Category: Craft / Photography - Single or Campaign
Make Sense Of Music: Singers Agency: Bates CHI Indonesia / Jakarta + Fuse Adventures in Audio / Singapore Client: IMI - School of Creative Arts (SOCA) Category: Craft / Direction - Single
Stop the Hunger Agency: Impact BBDO / Dubai Client: Mars Category: Online Advertising / Interactive Video
Shakin' Shakin' Agency: Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa Client: KFC Category: Online Advertising / Interactive Video
HELPMET Agency: BBDO / Bangkok Client: Thai Health Promotion Foundation Category: Use of Technology / Physical Product & Mobile Integration
BLIND CAP Agency: CHEIL WORLDWIDE / SPAIN Client: SAMSUNG Category: Use of Technology / Physical Product & Mobile Integration
Smile Lock Outlet Agency: DENTSU INC. / Tokyo Client: TOYOTA Category: Use of Technology / Physical Product & Mobile Integration
GLICODE Agency: DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO Client: Ezaki Glico Company, Limited Category: Use of Technology / Physical Product & Mobile Integration
Rink Bingo Agency: FCB / Zürich Client: Hockey Club Davos Category: Use of Technology / Physical Product & Mobile Integration
Galaxy Surfboard Agency: Leo Burnett Tailor Made / Sao Paulo + MediaMonks / Sao Paulo Client: Samsung Category: Use of Technology / Physical Product & Mobile Integration
Singtel Data ExStream Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore + Songzu / Singapore Client: Singtel Category: Use of Technology / Physical Product & Mobile Integration
Save me – the ski pass that saves lives Agency: Serviceplan / Munich + Serviceplan Austria / Vienna + Plan.Net / Munich Client: Ötztal Tourismus Category: Use of Technology / Physical Product & Mobile Integration
GIGA Selfie Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Tourism Australia Category: Use of Technology / Physical Product & Mobile Integration
Whopper Exchange Agency: AKQA / São Paulo Client: Burger King Category: Ambient / P.O.P. & In-Store - Single
Foot Locker Audio Tours Agency: BBDO / New York + EG Plus / New York Client: Foot Locker Category: Ambient / P.O.P. & In-Store - Single
The Hidden Car Crash Wine Label Agency: Leo Burnett / Moscow Client: Uber Category: Ambient / P.O.P. & In-Store - Single
Sugar Detox Agency: Marcel / Paris Client: Intermarché Category: Ambient / P.O.P. & In-Store - Single
The Daily Catch Agency: Serviceplan / Munich Client: METRO Category: Ambient / P.O.P. & In-Store - Single
You've Gotta Have a Team Agency: BMF / Sydney + Rumble Studios / Sydney + Frank PR / Sydney Client: Football Federation of Australia Category: Brand Voice
Change Please Agency: FCB Inferno / London Client: Change Please and the Big Issue Category: Brand Voice
#DadDo Agency: Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York Client: Pantene Category: Brand Voice
Photo Without Borders Agency: Leo Burnett Mexico / Mexico City Client: Corona Category: Brand Voice
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Brand Voice
FlyBabies Agency: MullenLowe / New York Client: JetBlue Category: Brand Voice
Sign Their Yearbook Agency: Volt / Stockholm Client: New Yorkers Against Gun Violence Category: Brand Voice
Barbie Evolve the Doll Agency: Weber Shandwick / New York + BBDO / San Francisco Client: Mattel Category: Brand Voice
TacoBot Agency: Deutsch / Los Angeles Client: Taco Bell Category: Utility
Rock Clock Agency: Droga5 / New York + Seven Bucks Productions / Beverly Hills + Modern Assembly / New York Client: Project Rock Category: Utility

2017 Branded Entertainment Merit Award

Artsy / New York City + Neighborhood Watch / Brooklyn

UBS

The Art Market (in Four Parts)

Online / Short Form - Campaign

OS_BE17072M

2017 Branded Entertainment Merit Award

BBDO / New York

GE

Unimpossible FIlms

Online / Short Form - Campaign

OS_BE17073M

2017 Branded Entertainment Merit Award

Droga5 / New York + Johnsonville / Sheboygan Falls + T Group Production / Culver City, CA

Johnsonville

Sausage Dome

Online / Short Form - Campaign

OS_BE17074M

2017 Branded Entertainment Merit Award

UPROXX MEDIA / Los Angeles + MillerCoors / New York + Initiative / New York

Coors Light

humanLIMITS

Online / Short Form - Campaign

OS_BE17075M

2017 Branded Entertainment Merit Award

Viacom Velocity / Los Angeles + 20th Century Fox / Los Angeles

20th Century Fox

From Deadpool With Love

Online / Short Form - Campaign

OS_BE17076M

2017 Direct Marketing Merit Award

BBDO India / Mumbai

P&G India

Dads #ShareTheLoad

Craft / Writing - Single or Campaign

OS_DI17115M

2017 Print & Outdoor Merit Award

AKQA / São Paulo

Netflix

Hunt on the News

Publishing / Newspaper - Campaign

OS_PO17076M

2017 Print & Outdoor Merit Award

CONTRAPUNTO BBDO / SPAIN

MERCEDES-BENZ ESPAÑA, S.A.

PARK AT THE FRONT DOOR

Publishing / Newspaper - Campaign

OS_PO17077M

2017 Print & Outdoor Merit Award

TBWA Hunt Lascaris / Johannesburg

Flight Centre

Holiday Packing

Publishing / Newspaper - Campaign

OS_PO17078M

2017 Print & Outdoor Merit Award

lg2 / Quebec City

Farnham Ale & Lager

A bit bitter

Publishing / Newspaper - Campaign

OS_PO17079M

2017 Print & Outdoor Merit Award

McCann Worldgroup India / Mumbai

World For All

World For All ( Pet Adoption )

Publishing / Newspaper - Campaign

OS_PO17080M

2017 Print & Outdoor Merit Award

MullenLowe / Singapore + MullenLowe / London

Unilever (Breeze)

Textile

Publishing / Newspaper - Campaign

OS_PO17081M

2017 Branded Entertainment Merit Award

BBDO / New York

Mars Petcare - Pedigree

A Vote for Good

Broadcast / Short Form - Single

OS_BE17040M

2017 Branded Entertainment Merit Award

Intel / Santa Clara + Official Productions / Los Angeles

Intel

Super Bowl Halftime Show: Intel Drones + Lady Gaga

Broadcast / Short Form - Single

OS_BE17041M

2017 Branded Entertainment Merit Award

J. Walter Thompson Canada / Toronto

Alzheimer Society of Toronto

Slip Up

Broadcast / Short Form - Single

OS_BE17042M

2017 Print & Outdoor Merit Award

Leo Burnett / Toronto

IKEA

IKEA: Cook This Page

Craft / Printing / Production - Single or Campaign

OS_PO17191M

2017 Print & Outdoor Merit Award

McCann / London + Momentum Worldwide / London

Microsoft / Xbox

Zombie Christmas: The Real-World Trailer

Craft / Printing / Production - Single or Campaign

OS_PO17192M

2017 Print & Outdoor Merit Award

DENTSU INC. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Craft / Photography - Single or Campaign

OS_PO17182M

2017 Print & Outdoor Merit Award

Leo Burnett Germany / Frankfurt

Fiat Professional

Hate Going Twice

Craft / Photography - Single or Campaign

OS_PO17183M

2017 Print & Outdoor Merit Award

Ogilvy & Mather / Bogota

Carulla Cooking School

Unworthy Meals / Crab

Craft / Photography - Single or Campaign

OS_PO17184M

2017 Print & Outdoor Merit Award

Ogilvy & Mather / Bogota

Carulla Cooking School

Unworthy Meals / Snails

Craft / Photography - Single or Campaign

OS_PO17185M

2017 Print & Outdoor Merit Award

Y&R / Prague + GPS Production / Prague

UNHCR

We were the refugees once

Craft / Photography - Single or Campaign

OS_PO17186M

2017 Print & Outdoor Merit Award

Y&R / Dubai

The Cartel

Be Seen

Craft / Photography - Single or Campaign

OS_PO17187M

2017 Radio Merit Award

Bates CHI Indonesia / Jakarta + Fuse Adventures in Audio / Singapore

IMI - School of Creative Arts (SOCA)

Make Sense Of Music: Singers

Craft / Direction - Single

OS_RA17043M

2017 Interactive Merit Award

Impact BBDO / Dubai

Mars

Stop the Hunger

Online Advertising / Interactive Video

OS_IN17054M

2017 Interactive Merit Award

Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa

KFC

Shakin' Shakin'

Online Advertising / Interactive Video

OS_IN17055M

2017 Mobile Merit Award

BBDO / Bangkok

Thai Health Promotion Foundation

HELPMET

Use of Technology / Physical Product & Mobile Integration

OS_MO17071M

2017 Mobile Merit Award

CHEIL WORLDWIDE / SPAIN

SAMSUNG

BLIND CAP

Use of Technology / Physical Product & Mobile Integration

OS_MO17072M

2017 Mobile Merit Award

DENTSU INC. / Tokyo

TOYOTA

Smile Lock Outlet

Use of Technology / Physical Product & Mobile Integration

OS_MO17073M

2017 Mobile Merit Award

DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO

Ezaki Glico Company, Limited

GLICODE

Use of Technology / Physical Product & Mobile Integration

OS_MO17074M

2017 Mobile Merit Award

FCB / Zürich

Hockey Club Davos

Rink Bingo

Use of Technology / Physical Product & Mobile Integration

OS_MO17075M

2017 Mobile Merit Award

Leo Burnett Tailor Made / Sao Paulo + MediaMonks / Sao Paulo

Samsung

Galaxy Surfboard

Use of Technology / Physical Product & Mobile Integration

OS_MO17076M

2017 Mobile Merit Award

Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore + Songzu / Singapore

Singtel

Singtel Data ExStream

Use of Technology / Physical Product & Mobile Integration

OS_MO17077M

2017 Mobile Merit Award

Serviceplan / Munich + Serviceplan Austria / Vienna + Plan.Net / Munich

Ötztal Tourismus

Save me – the ski pass that saves lives

Use of Technology / Physical Product & Mobile Integration

OS_MO17078M

2017 Mobile Merit Award

TBWA\HAKUHODO Inc. / Tokyo

Tourism Australia

GIGA Selfie

Use of Technology / Physical Product & Mobile Integration

OS_MO17079M

2017 Direct Marketing Merit Award

AKQA / São Paulo

Burger King

Whopper Exchange

Ambient / P.O.P. & In-Store - Single

OS_DI17055M

2017 Direct Marketing Merit Award

BBDO / New York + EG Plus / New York

Foot Locker

Foot Locker Audio Tours

Ambient / P.O.P. & In-Store - Single

OS_DI17056M

2017 Direct Marketing Merit Award

Leo Burnett / Moscow

Uber

The Hidden Car Crash Wine Label

Ambient / P.O.P. & In-Store - Single

OS_DI17057M

2017 Direct Marketing Merit Award

Marcel / Paris

Intermarché

Sugar Detox

Ambient / P.O.P. & In-Store - Single

OS_DI17058M

2017 Direct Marketing Merit Award

Serviceplan / Munich

METRO

The Daily Catch

Ambient / P.O.P. & In-Store - Single

OS_DI17059M

2017 Public Relations Merit Award

BMF / Sydney + Rumble Studios / Sydney + Frank PR / Sydney

Football Federation of Australia

You've Gotta Have a Team

Brand Voice

OS_PR17060M

2017 Public Relations Merit Award

FCB Inferno / London

Change Please and the Big Issue

Change Please

Brand Voice

OS_PR17061M

2017 Public Relations Merit Award

Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York

Pantene

#DadDo

Brand Voice

OS_PR17062M

2017 Public Relations Merit Award

Leo Burnett Mexico / Mexico City

Corona

Photo Without Borders

Brand Voice

OS_PR17063M

2017 Public Relations Merit Award

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Brand Voice

OS_PR17064M

2017 Public Relations Merit Award

MullenLowe / New York

JetBlue

FlyBabies

Brand Voice

OS_PR17065M

2017 Public Relations Merit Award

Volt / Stockholm

New Yorkers Against Gun Violence

Sign Their Yearbook

Brand Voice

OS_PR17066M

2017 Public Relations Merit Award

Weber Shandwick / New York + BBDO / San Francisco

Mattel

Barbie Evolve the Doll

Brand Voice

OS_PR17067M

2017 Mobile Merit Award

Deutsch / Los Angeles

Taco Bell

TacoBot

Utility

OS_MO17044M

2017 Mobile Merit Award

Droga5 / New York + Seven Bucks Productions / Beverly Hills + Modern Assembly / New York

Project Rock

Rock Clock

Utility

OS_MO17045M