Escalating GIFs Agency: Ogilvy / Germany Client: European Anti-Bullying Network (EAN) Category: Mobile Advertising
The World's Most Eligible Bachelor Agency: Ogilvy Africa / Nairobi + SuperSonic Africa / Nairobi + Black Bean Productions / Cape Town Client: Ol Pejeta Conservancy Category: Mobile Advertising
Break Point Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Utility
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Utility
Samsung SmartSuit Agency: Cheil / Amsterdam Client: Samsung Benelux Category: Use of Technology / Physical Product & Mobile Integration
My Voice Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan Client: Fondazione Nemo Category: Use of Technology / Physical Product & Mobile Integration
KFC Suppertime Stories Agency: Ogilvy / Johannesburg Client: KFC Category: Use of Technology / Physical Product & Mobile Integration
Snaptivity Agency: R/GA / London + Snaptivity / London Client: Snaptivity Category: Use of Technology / Physical Product & Mobile Integration
Snapchat Music Video Agency: BBDO / New York + NorthKingdom Client: Bacardi Category: Innovation in Mobile
Bushfire Alert Ad Agency: Columbus / Melbourne + BWM Dentsu / Melbourne Client: Victorian Government Category: Innovation in Mobile
41 Steps Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Mobile
RPM: Russ Per Minute Agency: BBDO / New York + BBDO Studios / New York Client: Columbia Records Category: Craft / Music / Sound
JFK - Unsilenced Agency: Rothco | Accenture Interactive / Dublin Client: The Times/News UK and Ireland Category: Craft / Music / Sound
Converticals Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Craft / Art Direction
ARRIBAMEXICO.ORG Agency: ( anónimo ) / mexico city Client: Organización CADENA Category: Use of Technology
HEARING RESCUE Agency: BBDO / Bangkok Client: THAI HEALTH PROMOTION FOUNDATION & DEAF ASSOCIATION OF BANGKOK Category: Use of Technology
Dytective for Samsung Agency: Cheil Worldwide Spain / Madrid Client: Samsung Category: Use of Technology
Bushfire Alert Ad Agency: Columbus / Melbourne + BWM Dentsu / Melbourne Client: Victorian Government Category: Use of Technology
The Never-Ending Forest App Agency: DAVID / São Paulo + Vetor Zero / São Paulo Client: Faber-Castell Category: Use of Technology
The Soundbook App Agency: Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich Client: NordSued Publishing House Category: Use of Technology
Make It Metal Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Use of Technology
41 Steps Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Use of Technology

2018 Mobile Merit Award

Ogilvy / Germany

European Anti-Bullying Network (EAN)

Escalating GIFs

Mobile Advertising

OS_MO18045M

2018 Mobile Merit Award

Ogilvy Africa / Nairobi + SuperSonic Africa / Nairobi + Black Bean Productions / Cape Town

Ol Pejeta Conservancy

The World's Most Eligible Bachelor

Mobile Advertising

OS_MO18046M

2018 Mobile Merit Award

Clemenger BBDO / Melbourne

Transport Accident Commission (Victoria)

Break Point

Utility

OS_MO18039M

2018 Mobile Merit Award

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Utility

OS_MO18040M

2018 Mobile Merit Award

Cheil / Amsterdam

Samsung Benelux

Samsung SmartSuit

Use of Technology / Physical Product & Mobile Integration

OS_MO18060M

2018 Mobile Merit Award

McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan

Fondazione Nemo

My Voice

Use of Technology / Physical Product & Mobile Integration

OS_MO18061M

2018 Mobile Merit Award

Ogilvy / Johannesburg

KFC

KFC Suppertime Stories

Use of Technology / Physical Product & Mobile Integration

OS_MO18062M

2018 Mobile Merit Award

R/GA / London + Snaptivity / London

Snaptivity

Snaptivity

Use of Technology / Physical Product & Mobile Integration

OS_MO18063M

2018 Mobile Merit Award

BBDO / New York + NorthKingdom

Bacardi

Snapchat Music Video

Innovation in Mobile

OS_MO18067M

2018 Mobile Merit Award

Columbus / Melbourne + BWM Dentsu / Melbourne

Victorian Government

Bushfire Alert Ad

Innovation in Mobile

OS_MO18068M

2018 Mobile Merit Award

TBWA\Chiat\Day / Los Angeles

Gatorade

41 Steps

Innovation in Mobile

OS_MO18069M

2018 Mobile Merit Award

BBDO / New York + BBDO Studios / New York

Columbia Records

RPM: Russ Per Minute

Craft / Music / Sound

OS_MO18064M

2018 Mobile Merit Award

Rothco | Accenture Interactive / Dublin

The Times/News UK and Ireland

JFK - Unsilenced

Craft / Music / Sound

OS_MO18065M

2018 Mobile Merit Award

BBDO / New York + BBDO Studios / New York + VisualCountry

Lowe's

Converticals

Craft / Art Direction

OS_MO18066M

2018 Mobile Merit Award

( anónimo ) / mexico city

Organización CADENA

ARRIBAMEXICO.ORG

Use of Technology

OS_MO18048M

2018 Mobile Merit Award

BBDO / Bangkok

THAI HEALTH PROMOTION FOUNDATION & DEAF ASSOCIATION OF BANGKOK

HEARING RESCUE

Use of Technology

OS_MO18049M

2018 Mobile Merit Award

Cheil Worldwide Spain / Madrid

Samsung

Dytective for Samsung

Use of Technology

OS_MO18050M

2018 Mobile Merit Award

Columbus / Melbourne + BWM Dentsu / Melbourne

Victorian Government

Bushfire Alert Ad

Use of Technology

OS_MO18051M

2018 Mobile Merit Award

DAVID / São Paulo + Vetor Zero / São Paulo

Faber-Castell

The Never-Ending Forest App

Use of Technology

OS_MO18052M

2018 Mobile Merit Award

Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich

NordSued Publishing House

The Soundbook App

Use of Technology

OS_MO18053M

2018 Mobile Merit Award

Ogilvy & Mather Japan GK / Tokyo

Sony Music Labels (Japan) Inc.

Make It Metal

Use of Technology

OS_MO18054M

2018 Mobile Merit Award

TBWA\Chiat\Day / Los Angeles

Gatorade

41 Steps

Use of Technology

OS_MO18055M