NEIGHBORHOODS Agency: GOOD / Moscow + Hype production / Moscow + Dentsu Smart / Moscow + Segmento / Moscow Client: Sberbank of Russia Category: Craft / Data-Driven Personalization - Single or Campaign
Anonymous Friend Agency: J.Walter Thompson / Sao Paulo Client: Alcoholics Anonymous Category: Craft / Data-Driven Personalization - Single or Campaign
YOURNALIST Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona Client: EITB - Euskal Irrati Telebista Category: Craft / Data-Driven Personalization - Single or Campaign
Weight Tag Agency: AC mcgarrybowen / Mexico City + Americhip / Mexico City Client: Samsonite Category: Craft / Printing / Production - Single or Campaign
The Edible Business Card Agency: Geometry Global Japan / Tokyo Client: Saga City Category: Craft / Printing / Production - Single or Campaign
IKEA´s response to Balenciaga Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm Client: IKEA Category: Digital / Social Media & Viral Marketing - Single
Live Moment of Silence Agency: BBDO / New York Client: Sandy Hook Promise Category: Digital / Social Media & Viral Marketing - Single
Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Digital / Social Media & Viral Marketing - Single
Swear Like a Mother Agency: CP+B / Boulder + Hungry Man / New York Client: Kraft Heinz Category: Digital / Social Media & Viral Marketing - Single
Crash Test Agency: DDB, / Paris + Stink Digital / Paris + Studio5 / Paris Client: Sécurité Routière Category: Digital / Social Media & Viral Marketing - Single
The Biggest Sports Endorsement Deal of All Time Agency: FCB / Chicago Client: Archer+Wolf, LLC Category: Digital / Social Media & Viral Marketing - Single
Say It Tika Agency: FCB New Zealand / Auckland & Wellington Client: Vodafone New Zealand Category: Digital / Social Media & Viral Marketing - Single
Not A Target Teleprompter Agency: VML / New York + United Nations OCHA / New York Client: United Nations Category: Digital / Social Media & Viral Marketing - Single
Break Bread Smash Stigma Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Ambient Media / Live Events
A Day Without Whopper Agency: DAVID / Buenos Aires + LANDIA / Buenos Aires Client: Burger King Category: Ambient Media / Live Events
HeroSmiths Agency: Energy BBDO / Chicago Client: Bayer Aspirin Category: Ambient Media / Live Events
Prescribed to Death Agency: Energy BBDO / Chicago Client: National Safety Council Category: Ambient Media / Live Events
The Biggest Sports Endorsement Deal of All Time Agency: FCB / Chicago Client: Archer+Wolf, LLC Category: Ambient Media / Live Events
#SpeedTalk Agency: Happiness / an FCB alliance / Brussels Client: Parents of road Victims Category: Ambient Media / Live Events
Robocalls from Humans Agency: Ogilvy & Mather / Chicago Client: Team Gleason Category: Ambient Media / Live Events
Desert Roulette Agency: Rethink Client: WestJet Category: Ambient Media / Live Events
HeroSmiths Agency: Energy BBDO / Chicago Client: Bayer Aspirin Category: Digital / Websites & Mobile
Sweden on Airbnb Agency: Forsman & Bodenfors / Gothenburg Client: Visit Sweden Category: Digital / Websites & Mobile
YOURNALIST Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona Client: EITB - Euskal Irrati Telebista Category: Digital / Websites & Mobile
#Blood Normal Underwear Agency: AMV BBDO / London + Anais Albar / Paris + Dessu / Paris Client: Essity Libresse Bodyform Category: Guerrilla Marketing
#Blood Normal Pad Agency: AMV BBDO / London + Fraser Muggeridge Studio / London Client: Essity Libresse Bodyform Category: Guerrilla Marketing
Trash Isles Agency: AMV BBDO / London + LADbible / London Client: LADbible & Plastic Ocean Category: Guerrilla Marketing
The Biggest Sports Endorsement Deal of All Time Agency: FCB / Chicago Client: Archer+Wolf, LLC Category: Guerrilla Marketing
Teddy Gun Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Guerrilla Marketing
Safe Cap Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Guerrilla Marketing
Unsuccessful ticket sample Agency: INGO / Stockholm Client: Folkoperan Category: Guerrilla Marketing
The Immunity Charm Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi Client: Ministry of Public Health, Afghanistan Category: Guerrilla Marketing
Sweet Change Agency: McCann Worldgroup India / Mumbai Client: Paytm Category: Guerrilla Marketing
#hondanextdoor Agency: SID LEE / PARIS Client: HONDA Category: Guerrilla Marketing
The Original Brushes of Edvard Munch Agency: Abby Priest / Stockholm Client: Adobe Category: Innovation in Direct
IKEA Pee Ad Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Innovation in Direct
The Hearing Test in Disguise Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Innovation in Direct
Smart Bell Agency: FCB / Warsaw Client: AXA Polska Category: Innovation in Direct
Make Your Next Move Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York Client: Squarespace Category: Innovation in Direct
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Innovation in Direct
Bulletproof Posters Agency: Ogilvy & Mather / Chicago Client: Americans for Responsible Solutions Category: Innovation in Direct
JFK - Unsilenced Agency: Rothco | Accenture Interactive / Dublin Client: The Times/News UK and Ireland Category: Innovation in Direct
LLORENTE - The Unframed Story Agency: DDB WORLDWIDE COLOMBIA / BOGOTA Client: CANON COLOMBIA Category: Ambient Media / P.O.P. & In-Store - Single
The Book of Rock Agency: AlmapBBDO / São Paulo Client: Kiss FM Category: Craft / Art Direction - Single or Campaign
Unseen Stars Agency: BBDO / New York + ObscuraDigital Client: GE Category: Craft / Art Direction - Single or Campaign
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Craft / Art Direction - Single or Campaign
JFK - Unsilenced Agency: Rothco | Accenture Interactive / Dublin Client: The Times/News UK and Ireland Category: Craft / Use of Digital Technology - Single or Campaign
The Colour of Corruption Agency: GREY / SAO PAULO + GREY / LATAM + GREY / - Client: Reclame Aqui Category: Craft / Use of Digital Technology - Single or Campaign
#Whatmakesgreat Agency: Ogilvy UK / London Client: IBM Category: Craft / Use of Digital Technology - Single or Campaign
Fight for Territory Agency: DDB Group New Zealand / Auckland Client: Lion Category: Ambient Media / Billboards & Transit - Campaign

2018 Direct Marketing Merit Award

GOOD / Moscow + Hype production / Moscow + Dentsu Smart / Moscow + Segmento / Moscow

Sberbank of Russia

NEIGHBORHOODS

Craft / Data-Driven Personalization - Single or Campaign

OS_DI180101M

2018 Direct Marketing Merit Award

J.Walter Thompson / Sao Paulo

Alcoholics Anonymous

Anonymous Friend

Craft / Data-Driven Personalization - Single or Campaign

OS_DI180102M

2018 Direct Marketing Merit Award

The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona

EITB - Euskal Irrati Telebista

YOURNALIST

Craft / Data-Driven Personalization - Single or Campaign

OS_DI180103M

2018 Direct Marketing Merit Award

AC mcgarrybowen / Mexico City + Americhip / Mexico City

Samsonite

Weight Tag

Craft / Printing / Production - Single or Campaign

OS_DI18096M

2018 Direct Marketing Merit Award

Geometry Global Japan / Tokyo

Saga City

The Edible Business Card

Craft / Printing / Production - Single or Campaign

OS_DI18097M

2018 Direct Marketing Merit Award

ACNE / Stockholm + Ikea Creative Hub / Stockholm

IKEA

IKEA´s response to Balenciaga

Digital / Social Media & Viral Marketing - Single

OS_DI18071M

2018 Direct Marketing Merit Award

BBDO / New York

Sandy Hook Promise

Live Moment of Silence

Digital / Social Media & Viral Marketing - Single

OS_DI18072M

2018 Direct Marketing Merit Award

BBDO / New York + BBDO Studios / New York

Downtown Records

Live Looper

Digital / Social Media & Viral Marketing - Single

OS_DI18073M

2018 Direct Marketing Merit Award

CP+B / Boulder + Hungry Man / New York

Kraft Heinz

Swear Like a Mother

Digital / Social Media & Viral Marketing - Single

OS_DI18074M

2018 Direct Marketing Merit Award

DDB, / Paris + Stink Digital / Paris + Studio5 / Paris

Sécurité Routière

Crash Test

Digital / Social Media & Viral Marketing - Single

OS_DI18075M

2018 Direct Marketing Merit Award

FCB / Chicago

Archer+Wolf, LLC

The Biggest Sports Endorsement Deal of All Time

Digital / Social Media & Viral Marketing - Single

OS_DI18076M

2018 Direct Marketing Merit Award

FCB New Zealand / Auckland & Wellington

Vodafone New Zealand

Say It Tika

Digital / Social Media & Viral Marketing - Single

OS_DI18077M

2018 Direct Marketing Merit Award

VML / New York + United Nations OCHA / New York

United Nations

Not A Target Teleprompter

Digital / Social Media & Viral Marketing - Single

OS_DI18078M

2018 Direct Marketing Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

Break Bread Smash Stigma

Ambient Media / Live Events

OS_DI18058M

2018 Direct Marketing Merit Award

DAVID / Buenos Aires + LANDIA / Buenos Aires

Burger King

A Day Without Whopper

Ambient Media / Live Events

OS_DI18059M

2018 Direct Marketing Merit Award

Energy BBDO / Chicago

Bayer Aspirin

HeroSmiths

Ambient Media / Live Events

OS_DI18060M

2018 Direct Marketing Merit Award

Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Ambient Media / Live Events

OS_DI18061M

2018 Direct Marketing Merit Award

FCB / Chicago

Archer+Wolf, LLC

The Biggest Sports Endorsement Deal of All Time

Ambient Media / Live Events

OS_DI18062M

2018 Direct Marketing Merit Award

Happiness / an FCB alliance / Brussels

Parents of road Victims

#SpeedTalk

Ambient Media / Live Events

OS_DI18063M

2018 Direct Marketing Merit Award

Ogilvy & Mather / Chicago

Team Gleason

Robocalls from Humans

Ambient Media / Live Events

OS_DI18064M

2018 Direct Marketing Merit Award

Rethink

WestJet

Desert Roulette

Ambient Media / Live Events

OS_DI18065M

2018 Direct Marketing Merit Award

Energy BBDO / Chicago

Bayer Aspirin

HeroSmiths

Digital / Websites & Mobile

OS_DI18066M

2018 Direct Marketing Merit Award

Forsman & Bodenfors / Gothenburg

Visit Sweden

Sweden on Airbnb

Digital / Websites & Mobile

OS_DI18067M

2018 Direct Marketing Merit Award

The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona

EITB - Euskal Irrati Telebista

YOURNALIST

Digital / Websites & Mobile

OS_DI18068M

2018 Direct Marketing Merit Award

AMV BBDO / London + Anais Albar / Paris + Dessu / Paris

Essity Libresse Bodyform

#Blood Normal Underwear

Guerrilla Marketing

OS_DI18083M

2018 Direct Marketing Merit Award

AMV BBDO / London + Fraser Muggeridge Studio / London

Essity Libresse Bodyform

#Blood Normal Pad

Guerrilla Marketing

OS_DI18084M

2018 Direct Marketing Merit Award

AMV BBDO / London + LADbible / London

LADbible & Plastic Ocean

Trash Isles

Guerrilla Marketing

OS_DI18085M

2018 Direct Marketing Merit Award

FCB / Chicago

Archer+Wolf, LLC

The Biggest Sports Endorsement Deal of All Time

Guerrilla Marketing

OS_DI18086M

2018 Direct Marketing Merit Award

FCB / Chicago

Illinois Council Against Handgun Violence

Teddy Gun

Guerrilla Marketing

OS_DI18087M

2018 Direct Marketing Merit Award

GTB Brasil / São Paulo

Ford Motor Company

Safe Cap

Guerrilla Marketing

OS_DI18088M

2018 Direct Marketing Merit Award

INGO / Stockholm

Folkoperan

Unsuccessful ticket sample

Guerrilla Marketing

OS_DI18089M

2018 Direct Marketing Merit Award

McCann Worldgroup India / Mumbai + McCann Health / Delhi

Ministry of Public Health, Afghanistan

The Immunity Charm

Guerrilla Marketing

OS_DI18090M

2018 Direct Marketing Merit Award

McCann Worldgroup India / Mumbai

Paytm

Sweet Change

Guerrilla Marketing

OS_DI18091M

2018 Direct Marketing Merit Award

SID LEE / PARIS

HONDA

#hondanextdoor

Guerrilla Marketing

OS_DI18092M

2018 Direct Marketing Merit Award

Abby Priest / Stockholm

Adobe

The Original Brushes of Edvard Munch

Innovation in Direct

OS_DI180104M

2018 Direct Marketing Merit Award

Akestam Holst / Stockholm

IKEA Sweden

IKEA Pee Ad

Innovation in Direct

OS_DI180105M

2018 Direct Marketing Merit Award

CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney

Cochlear

The Hearing Test in Disguise

Innovation in Direct

OS_DI180106M

2018 Direct Marketing Merit Award

FCB / Warsaw

AXA Polska

Smart Bell

Innovation in Direct

OS_DI180107M

2018 Direct Marketing Merit Award

JohnXHannes / New York + Squarespace / New York + Smuggler / New York

Squarespace

Make Your Next Move

Innovation in Direct

OS_DI180108M

2018 Direct Marketing Merit Award

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Innovation in Direct

OS_DI180109M

2018 Direct Marketing Merit Award

Ogilvy & Mather / Chicago

Americans for Responsible Solutions

Bulletproof Posters

Innovation in Direct

OS_DI180110M

2018 Direct Marketing Merit Award

Rothco | Accenture Interactive / Dublin

The Times/News UK and Ireland

JFK - Unsilenced

Innovation in Direct

OS_DI180111M

2018 Direct Marketing Merit Award

DDB WORLDWIDE COLOMBIA / BOGOTA

CANON COLOMBIA

LLORENTE - The Unframed Story

Ambient Media / P.O.P. & In-Store - Single

OS_DI18049M

2018 Direct Marketing Merit Award

AlmapBBDO / São Paulo

Kiss FM

The Book of Rock

Craft / Art Direction - Single or Campaign

OS_DI18093M

2018 Direct Marketing Merit Award

BBDO / New York + ObscuraDigital

GE

Unseen Stars

Craft / Art Direction - Single or Campaign

OS_DI18094M

2018 Direct Marketing Merit Award

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Craft / Art Direction - Single or Campaign

OS_DI18095M

2018 Direct Marketing Merit Award

Rothco | Accenture Interactive / Dublin

The Times/News UK and Ireland

JFK - Unsilenced

Craft / Use of Digital Technology - Single or Campaign

OS_DI180100M

2018 Direct Marketing Merit Award

GREY / SAO PAULO + GREY / LATAM + GREY / -

Reclame Aqui

The Colour of Corruption

Craft / Use of Digital Technology - Single or Campaign

OS_DI18098M

2018 Direct Marketing Merit Award

Ogilvy UK / London

IBM

#Whatmakesgreat

Craft / Use of Digital Technology - Single or Campaign

OS_DI18099M

2018 Direct Marketing Merit Award

DDB Group New Zealand / Auckland

Lion

Fight for Territory

Ambient Media / Billboards & Transit - Campaign

OS_DI18050M