Award:
2020 Social Media Merit Award

Agency:
Deutsch / New York

Client:
AB InBev

Title:
Car2Can

Category:
Stunts & Activations

Annual ID:
OS_SM20_081M

Award:
2020 Social Media Merit Award

Agency:
Apple / Cupertino + Imposter / LA

Client:
Apple

Title:
Caught on Camera

Category:
Stunts & Activations

Annual ID:
OS_SM20_082M

Award:
2020 Social Media Merit Award

Agency:
Arnold Worldwide / Boston

Client:
Aspen Institute's Project Play

Title:
Don't Retire, Kid

Category:
Stunts & Activations

Annual ID:
OS_SM20_083M

Award:
2020 Social Media Merit Award

Agency:
MullenLowe / US

Client:
Burger King

Title:
Real Meals

Category:
Stunts & Activations

Annual ID:
OS_SM20_084M

Award:
2020 Social Media Merit Award

Agency:
Fitzco / Atlanta + Sunshine Sachs / New York City

Client:
French's

Title:
Mustard Ice Cream

Category:
Stunts & Activations

Annual ID:
OS_SM20_085M

Award:
2020 Social Media Merit Award

Agency:
Digitas / Boston + Unit 9 / London

Client:
JFK Presidential Library and Museum

Title:
JFK Moonshot

Category:
Stunts & Activations

Annual ID:
OS_SM20_086M

Award:
2020 Social Media Merit Award

Agency:
Rethink + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto

Client:
Kraft Heinz Canada

Title:
Pour Perfectly

Category:
Stunts & Activations

Annual ID:
OS_SM20_087M

Award:
2020 Social Media Merit Award

Agency:
BBDO GmbH / Berlin + CraftWork - a brand of ad agencyservices GmbH / Duesseldorf

Client:
Nike Deutschland GmbH

Title:
The 7th Star for Germany

Category:
Stunts & Activations

Annual ID:
OS_SM20_088M

Award:
2020 Social Media Merit Award

Agency:
MRM//McCann / New York

Client:
United States Postal Service

Title:
Delivering Hope

Category:
Stunts & Activations

Annual ID:
OS_SM20_089M

Award:
2020 Social Media Merit Award

Agency:
McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London

Client:
Vice UK

Title:
LoFI Beats Suicide

Category:
Stunts & Activations

Annual ID:
OS_SM20_090M

Award:
2020 Social Media Merit Award

Agency:
Perfect Fools AB / Stockholm + Svenska Spel Sport & Casino / Stockholm

Client:
Svenska Spel Sport & Casino

Title:
Grönborg Live

Category:
Livestream

Annual ID:
OS_SM20_058M

Award:
2020 Social Media Merit Award

Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Client:
Casey House

Title:
Losing Friends

Category:
Craft / Writing

Annual ID:
OS_SM20_102M

Award:
2020 Social Media Merit Award

Agency:
INNOCEAN USA / Huntington Beach + Hyundai Motor America / Fountain Valley

Client:
Hyundai Motor America

Title:
Smaht Pahk

Category:
Craft / Writing

Annual ID:
OS_SM20_103M

Award:
2020 Social Media Merit Award

Agency:
CHE Proximity / Australia + Four Seasons Condoms / Australia

Client:
Four Seasons Condoms

Title:
Generation Intervention

Category:
Influencer Marketing / Multi-Channel

Annual ID:
OS_SM20_098M

Award:
2020 Social Media Merit Award

Agency:
McCann / New York + March For Our Lives / Parkland

Client:
March For Our Lives

Title:
Generation Lockdown

Category:
Influencer Marketing / Multi-Channel

Annual ID:
OS_SM20_099M

Award:
2020 Social Media Merit Award

Agency:
adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York

Client:
Samsung

Title:
Ad-within-an-ad-within-an-ad

Category:
Influencer Marketing / Multi-Channel

Annual ID:
OS_SM20_100M

Award:
2020 Social Media Merit Award

Agency:
McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York

Client:
Verizon

Title:
The Team That Wouldn't Be Here

Category:
Influencer Marketing / Multi-Channel

Annual ID:
OS_SM20_101M

Award:
2020 Social Media Merit Award

Agency:
draftLine / Shanghai

Client:
AB InBev China

Title:
Kiss Bottle

Category:
User-Generated Content

Annual ID:
OS_SM20_059M

Award:
2020 Social Media Merit Award

Agency:
VIRTUE / Copenhagen

Client:
Carlings

Title:
The Last Statement T-shirt

Category:
User-Generated Content

Annual ID:
OS_SM20_060M

Award:
2020 Social Media Merit Award

Agency:
Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica

Client:
Doritos

Title:
Cool Ranch

Category:
User-Generated Content

Annual ID:
OS_SM20_061M

Award:
2020 Social Media Merit Award

Agency:
TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo

Client:
JAPANESE RED CROSS SOCIETY

Title:
#BPM100 DANCE PROJECT

Category:
User-Generated Content

Annual ID:
OS_SM20_062M

Award:
2020 Social Media Merit Award

Agency:
Spotify In-House / New York

Client:
Spotify

Title:
#SpotifyWrapped

Category:
User-Generated Content

Annual ID:
OS_SM20_063M

Award:
2020 Social Media Merit Award

Agency:
TBWA\Chiat\Day / Los Angeles

Client:
The Recording Academy

Title:
Behind the Record

Category:
User-Generated Content

Annual ID:
OS_SM20_064M