Generation Intervention Agency: CHE Proximity / Australia + Four Seasons Condoms / Australia Client: Four Seasons Condoms Category: Influencer Marketing / Multi-Channel
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Influencer Marketing / Multi-Channel
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Influencer Marketing / Multi-Channel
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Influencer Marketing / Multi-Channel
Kiss Bottle Agency: draftLine / Shanghai Client: AB InBev China Category: User-Generated Content
The Last Statement T-shirt Agency: VIRTUE / Copenhagen Client: Carlings Category: User-Generated Content
Cool Ranch Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica Client: Doritos Category: User-Generated Content
#BPM100 DANCE PROJECT Agency: TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo Client: JAPANESE RED CROSS SOCIETY Category: User-Generated Content
#SpotifyWrapped Agency: Spotify In-House / New York Client: Spotify Category: User-Generated Content
Behind the Record Agency: TBWA\Chiat\Day / Los Angeles Client: The Recording Academy Category: User-Generated Content

2020 Social Media Merit Award

CHE Proximity / Australia + Four Seasons Condoms / Australia

Four Seasons Condoms

Generation Intervention

Influencer Marketing / Multi-Channel

OS_SM20_098M

2020 Social Media Merit Award

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Influencer Marketing / Multi-Channel

OS_SM20_099M

2020 Social Media Merit Award

adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York

Samsung

Ad-within-an-ad-within-an-ad

Influencer Marketing / Multi-Channel

OS_SM20_100M

2020 Social Media Merit Award

McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York

Verizon

The Team That Wouldn't Be Here

Influencer Marketing / Multi-Channel

OS_SM20_101M

2020 Social Media Merit Award

draftLine / Shanghai

AB InBev China

Kiss Bottle

User-Generated Content

OS_SM20_059M

2020 Social Media Merit Award

VIRTUE / Copenhagen

Carlings

The Last Statement T-shirt

User-Generated Content

OS_SM20_060M

2020 Social Media Merit Award

Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica

Doritos

Cool Ranch

User-Generated Content

OS_SM20_061M

2020 Social Media Merit Award

TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo

JAPANESE RED CROSS SOCIETY

#BPM100 DANCE PROJECT

User-Generated Content

OS_SM20_062M

2020 Social Media Merit Award

Spotify In-House / New York

Spotify

#SpotifyWrapped

User-Generated Content

OS_SM20_063M

2020 Social Media Merit Award

TBWA\Chiat\Day / Los Angeles

The Recording Academy

Behind the Record

User-Generated Content

OS_SM20_064M