Award:
2020 Direct Marketing Merit Award

Agency:
Digitas / Boston + Unit 9 / London

Client:
JFK Presidential Library and Museum

Title:
JFK Moonshot

Category:
Integrated Campaign

Annual ID:
OS_DI20_113M

Award:
2020 Direct Marketing Merit Award

Agency:
DDB Group New Zealand / Auckland

Client:
Lotto NZ

Title:
L05T

Category:
Integrated Campaign

Annual ID:
OS_DI20_114M

Award:
2020 Direct Marketing Merit Award

Agency:
MLA / Sydney + The Monkeys / Sydney

Client:
MLA

Title:
New Australia Land

Category:
Integrated Campaign

Annual ID:
OS_DI20_115M

Award:
2020 Direct Marketing Merit Award

Agency:
Clemenger BBDO / Wellington

Client:
NZ Transport Agency

Title:
Belted Survivors

Category:
Integrated Campaign

Annual ID:
OS_DI20_116M

Award:
2020 Direct Marketing Merit Award

Agency:
Ogilvy / London + Geometry / London

Client:
Boots

Title:
Bootiques

Category:
Experiential / Brand Installations

Annual ID:
OS_DI20_064M

Award:
2020 Direct Marketing Merit Award

Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Client:
Illinois Council Against Handgun Violence

Title:
Most Dangerous Street

Category:
Experiential / Brand Installations

Annual ID:
OS_DI20_065M

Award:
2020 Direct Marketing Merit Award

Agency:
DDB Group New Zealand / Auckland

Client:
Kiwirail

Title:
Near Miss Memorials

Category:
Experiential / Brand Installations

Annual ID:
OS_DI20_066M

Award:
2020 Direct Marketing Merit Award

Agency:
BETC / Paris

Client:
Lacoste

Title:
Crocodile Free

Category:
Experiential / Brand Installations

Annual ID:
OS_DI20_067M

Award:
2020 Direct Marketing Merit Award

Agency:
FIG / New York

Client:
Spotify for Artists

Title:
Spotify Canvas

Category:
Experiential / Brand Installations

Annual ID:
OS_DI20_068M

Award:
2020 Direct Marketing Merit Award

Agency:
Sid Lee / Montreal

Client:
Vision Zero Project and the City of Montreal

Title:
The Impactful Reminder

Category:
Experiential / Brand Installations

Annual ID:
OS_DI20_069M

Award:
2020 Direct Marketing Merit Award

Agency:
MRM / London

Client:
Miscarriage Association

Title:
Cards of Acknowledgement

Category:
Craft / Writing

Annual ID:
OS_DI20_118M

Award:
2020 Direct Marketing Merit Award

Agency:
Cheil / London + CYLNDR / London

Client:
Samsung

Title:
Samsung Folding Piccadilly

Category:
Targeted Video / Location-Specific Video

Annual ID:
OS_DI20_059M

Award:
2020 Direct Marketing Merit Award

Agency:
Impact BBDO / Dubai + BBDO Pakistan / Lahore + Samar Minallah Khan / Islamabad

Client:
Berger Paints

Title:
Truck Art Childfinder

Category:
Craft / Art Direction

Annual ID:
OS_DI20_117M

Award:
2020 Direct Marketing Merit Award

Agency:
Havas Village / Geneva

Client:
CANAL+

Title:
Waiting Wins

Category:
Craft / Data-Driven Personalization

Annual ID:
OS_DI20_128M

Award:
2020 Direct Marketing Merit Award

Agency:
Spotify In-House / New York

Client:
Spotify

Title:
Your 2019 Wrapped

Category:
Craft / Data-Driven Personalization

Annual ID:
OS_DI20_129M

Award:
2020 Direct Marketing Merit Award

Agency:
BETC / Paris

Client:
Bouygues Telecom

Title:
The never-ending commercial

Category:
Targeted Video / Targeted Online Video

Annual ID:
OS_DI20_060M

Award:
2020 Direct Marketing Merit Award

Agency:
Serviceplan Group Italia Srl / Milano + Serviceplan Italia Srl / Milano + Plan.Net Italia Srl / Milano + Inmediato Mediaplus Srl / Milano

Client:
Rolling Stone Magazine Italia

Title:
Burn Racist Giga

Category:
Targeted Video / Targeted Online Video

Annual ID:
OS_DI20_061M

Award:
2020 Direct Marketing Merit Award

Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Client:
Tinder

Title:
Swipe Night

Category:
Targeted Video / Targeted Online Video

Annual ID:
OS_DI20_062M

Award:
2020 Direct Marketing Merit Award

Agency:
Dentsu Webchutney / Mumbai

Client:
TRIGGER HAPPY ENTERTAINMENT

Title:
CODE NAME: URI

Category:
Targeted Video / Targeted Online Video

Annual ID:
OS_DI20_063M

Award:
2020 Direct Marketing Merit Award

Agency:
McCann / Lima + Burger King Perú / Lima

Client:
Burger King

Title:
THE MOST FAMOUS GRILLER IN PERU

Category:
Digital & Online / Social Media Post - Campaign

Annual ID:
OS_DI20_093M

Award:
2020 Direct Marketing Merit Award

Agency:
Publicis Italy / Milan

Client:
Diesel

Title:
Side:Biz

Category:
Digital & Online / Social Media Post - Campaign

Annual ID:
OS_DI20_094M

Award:
2020 Direct Marketing Merit Award

Agency:
TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo

Client:
JAPANESE RED CROSS SOCIETY / Bytedance

Title:
#BPM100 DANCE PROJECT

Category:
Digital & Online / Social Media Post - Campaign

Annual ID:
OS_DI20_095M

Award:
2020 Direct Marketing Merit Award

Agency:
BBDO GmbH / Duesseldorf

Client:
KMSZ - Bone Marrow Donation Center

Title:
Life Lolli - A lollipop designed to save lives

Category:
Digital & Online / Social Media Post - Campaign

Annual ID:
OS_DI20_096M

Award:
2020 Direct Marketing Merit Award

Agency:
Wunderman Thompson Thailand / Bangkok + The Film Factory / Bangkok

Client:
Malee Group Public Company Limited

Title:
Lonely Rambutan

Category:
Digital & Online / Social Media Post - Campaign

Annual ID:
OS_DI20_097M

Award:
2020 Direct Marketing Merit Award

Agency:
Åkestam Holst NoA / Stockholm

Client:
Apotek Hjärtat

Title:
A Hard Pill To Swallow

Category:
Physical Items

Annual ID:
OS_DI20_046M

Award:
2020 Direct Marketing Merit Award

Agency:
McCann / Melbourne

Client:
Clean Ocean Foundation Australia

Title:
SmartWax

Category:
Physical Items

Annual ID:
OS_DI20_047M

Award:
2020 Direct Marketing Merit Award

Agency:
DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London

Client:
Kraft Heinz

Title:
Edchup

Category:
Physical Items

Annual ID:
OS_DI20_048M

Award:
2020 Direct Marketing Merit Award

Agency:
Rethink + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto

Client:
Kraft Heinz Canada

Title:
Pour Perfectly

Category:
Physical Items

Annual ID:
OS_DI20_049M

Award:
2020 Direct Marketing Merit Award

Agency:
Åkestam Holst NoA / Stockholm

Client:
Maurten

Title:
Maurten Unofficial

Category:
Physical Items

Annual ID:
OS_DI20_050M

Award:
2020 Direct Marketing Merit Award

Agency:
Ogilvy / Chicago + Sargento / Plymouth

Client:
Sargento

Title:
World's Slowest Pizza Delivery

Category:
Physical Items

Annual ID:
OS_DI20_051M

Award:
2020 Direct Marketing Merit Award

Agency:
NORD DDB / Stockholm

Client:
Volkswagen Sweden

Title:
Abbey Road with Park Assist

Category:
Physical Items

Annual ID:
OS_DI20_052M

Award:
2020 Direct Marketing Merit Award

Agency:
Rothco, part of Accenture Interactive / Dublin

Client:
AIB

Title:
The Book That Grew

Category:
Craft / Printing / Production

Annual ID:
OS_DI20_119M

Award:
2020 Direct Marketing Merit Award

Agency:
Kolle Rebbe GmbH / Hamburg

Client:
Warner Music Central Europe

Title:
Hell-P

Category:
Craft / Printing / Production

Annual ID:
OS_DI20_120M

Award:
2020 Direct Marketing Merit Award

Agency:
Dentsu Webchutney / Bengaluru

Client:
Flipkart Internet Private Limited

Title:
Flipkart Hagglebot

Category:
Digital & Online / Use of Smart Devices & Voice Assistants

Annual ID:
OS_DI20_098M

Award:
2020 Direct Marketing Merit Award

Agency:
FCB / Toronto

Client:
Google AI / Canadian Down Syndrome

Title:
Project Understood

Category:
Digital & Online / Use of Smart Devices & Voice Assistants

Annual ID:
OS_DI20_099M

Award:
2020 Direct Marketing Merit Award

Agency:
Jung von Matt/Limmat / Zurich

Client:
Amnesty International Switzerland

Title:
The War Siren Test

Category:
Experiential / Live Events

Annual ID:
OS_DI20_070M

Award:
2020 Direct Marketing Merit Award

Agency:
Kolle Rebbe GmbH / Hamburg

Client:
Deutsche Lufthansa AG

Title:
#SayYesToEurope

Category:
Experiential / Live Events

Annual ID:
OS_DI20_071M

Award:
2020 Direct Marketing Merit Award

Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa

Client:
Donate Life California

Title:
Second Chances

Category:
Experiential / Live Events

Annual ID:
OS_DI20_072M

Award:
2020 Direct Marketing Merit Award

Agency:
Digitas / Boston + Unit 9 / London

Client:
JFK Presidential Library and Museum

Title:
JFK Moonshot

Category:
Experiential / Live Events

Annual ID:
OS_DI20_073M