Award:
2020 Branded Entertainment Merit Award

Agency:
Digitas / Boston + Unit 9 / London

Client:
JFK Presidential Library and Museum

Title:
JFK Moonshot

Category:
Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

Annual ID:
OS_BE20_091M

Award:
2020 Branded Entertainment Merit Award

Agency:
BETC / Paris

Client:
Bouygues Telecom

Title:
The never-ending commercial

Category:
Games / Digital & Physical

Annual ID:
OS_BE20_067M

Award:
2020 Branded Entertainment Merit Award

Agency:
Hakuhodo Inc. / Osaka + CAPCOM Co., Ltd. / Osaka + Capcom Media Ventures, Inc. / Los Angeles + CAPCOM USA, INC. / San Francisco

Client:
Ezaki Glico Company, Limited

Title:
Pocky K.O.

Category:
Games / Digital & Physical

Annual ID:
OS_BE20_068M

Award:
2020 Branded Entertainment Merit Award

Agency:
FCB NY / New York + Initiative / New York

Client:
FDA

Title:
The Real Cost - One Leaves

Category:
Games / Digital & Physical

Annual ID:
OS_BE20_069M

Award:
2020 Branded Entertainment Merit Award

Agency:
McCann / New York + Lockheed Martin / D.C.

Client:
Lockheed Martin

Title:
Think Inside The Box

Category:
Games / Digital & Physical

Annual ID:
OS_BE20_070M

Award:
2020 Branded Entertainment Merit Award

Agency:
DDB / Chicago

Client:
Miller Lite

Title:
Cantroller

Category:
Games / Digital & Physical

Annual ID:
OS_BE20_071M

Award:
2020 Branded Entertainment Merit Award

Agency:
Cheil PengTai / Beijing + Cheil / Hong Kong

Client:
Samsung

Title:
BACK2LIFE

Category:
Games / Digital & Physical

Annual ID:
OS_BE20_072M

Award:
2020 Branded Entertainment Merit Award

Agency:
Wunderman Thompson / Toronto

Client:
The Royal Canadian Legion

Title:
Remembrance Island

Category:
Games / Digital & Physical

Annual ID:
OS_BE20_073M

Award:
2020 Branded Entertainment Merit Award

Agency:
We Are Social / Paris

Client:
WWF France

Title:
#NoBuildChallenge

Category:
Games / Digital & Physical

Annual ID:
OS_BE20_074M

Award:
2020 Branded Entertainment Merit Award

Agency:
thjnk AG / Hamburg + thjnk Hamburg GmbH / Hamburg

Client:
Brauerei C. & A. VELTINS GmbH & Co. KG

Title:
Spot The Bottle

Category:
Live Webcast

Annual ID:
OS_BE20_054M

Award:
2020 Branded Entertainment Merit Award

Agency:
DDB / Chicago

Client:
Miller Lite

Title:
Cantroller

Category:
Live Webcast

Annual ID:
OS_BE20_055M

Award:
2020 Branded Entertainment Merit Award

Agency:
Perfect Fools AB / Stockholm + Svenska Spel Sport & Casino / Stockholm

Client:
Svenska Spel Sport & Casino

Title:
Grönborg Live

Category:
Live Webcast

Annual ID:
OS_BE20_056M

Award:
2020 Branded Entertainment Merit Award

Agency:
Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles

Client:
Adobe

Title:
#MoviePosterMovie

Category:
Innovation in Branded Entertainment

Annual ID:
OS_BE20_106M

Award:
2020 Branded Entertainment Merit Award

Agency:
Movers+Shakers / Brooklyn, NY + e.l.f. Cosmetics / Oakland, CA

Client:
e.l.f. Cosmetics

Title:
e.l.f. #eyeslipsface TikTok Campaign

Category:
Innovation in Branded Entertainment

Annual ID:
OS_BE20_107M

Award:
2020 Branded Entertainment Merit Award

Agency:
DDB / Chicago

Client:
Miller Lite

Title:
Cantroller

Category:
Innovation in Branded Entertainment

Annual ID:
OS_BE20_108M

Award:
2020 Branded Entertainment Merit Award

Agency:
MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles

Client:
National Center For Missing & Exploited Children

Title:
Runaway Train 25

Category:
Innovation in Branded Entertainment

Annual ID:
OS_BE20_109M

Award:
2020 Branded Entertainment Merit Award

Agency:
Facebook / Menlo Park

Client:
Portal from Facebook

Title:
Story Time on Portal

Category:
Innovation in Branded Entertainment

Annual ID:
OS_BE20_110M

Award:
2020 Branded Entertainment Merit Award

Agency:
Saatchi & Saatchi NY - PG One / New York City + Procter & Gamble / Cincinnati + MSL / New York City

Client:
Procter & Gamble - Charmin

Title:
Charmin Toilet Tech Steals the Show at CES 2020

Category:
Innovation in Branded Entertainment

Annual ID:
OS_BE20_111M

Award:
2020 Branded Entertainment Merit Award

Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati

Client:
Procter & Gamble - Tide

Title:
Laundry Night

Category:
Innovation in Branded Entertainment

Annual ID:
OS_BE20_112M

Award:
2020 Branded Entertainment Merit Award

Agency:
NORD DDB / Stockholm

Client:
Volkswagen Sweden

Title:
Abbey Road with Park Assist

Category:
Innovation in Branded Entertainment

Annual ID:
OS_BE20_113M

Award:
2020 Branded Entertainment Merit Award

Agency:
Accenture Interactive China / Shanghai

Client:
Yum China

Title:
Pocket Franchise

Category:
Innovation in Branded Entertainment

Annual ID:
OS_BE20_114M

Award:
2020 Branded Entertainment Merit Award

Agency:
Alma DDB / Miami

Client:
Change the Ref

Title:
3D Activist

Category:
Experiential / Live Events

Annual ID:
OS_BE20_084M

Award:
2020 Branded Entertainment Merit Award

Agency:
Highways England / London + adam&eveDDB / London

Client:
Highways England

Title:
BikerTek

Category:
Experiential / Live Events

Annual ID:
OS_BE20_085M

Award:
2020 Branded Entertainment Merit Award

Agency:
72andSunny / Los Angeles + National Football League / New York + Prettybird / Los Angeles

Client:
National Football League

Title:
Next 100

Category:
Experiential / Live Events

Annual ID:
OS_BE20_086M

Award:
2020 Branded Entertainment Merit Award

Agency:
mortierbrigade / schaarbeek

Client:
PIAS Records

Title:
The Legendary Tour

Category:
Experiential / Live Events

Annual ID:
OS_BE20_087M

Award:
2020 Branded Entertainment Merit Award

Agency:
Colenso BBDO / Auckland + DB Breweries / Auckland + The Sweet Shop / Auckland

Client:
DB Breweries

Title:
I'm Drinking It For You

Category:
Audio

Annual ID:
OS_BE20_060M

Award:
2020 Branded Entertainment Merit Award

Agency:
Goodby Silverstein & Partners / San Francisco

Client:
One Medical

Title:
Better Days

Category:
Audio

Annual ID:
OS_BE20_061M

Award:
2020 Branded Entertainment Merit Award

Agency:
The Walt Disney Company Latin America - National Geographic / São Paulo

Client:
The Walt Disney Company Latin America - National Geographic

Title:
Sounds of Future Ocean

Category:
Audio

Annual ID:
OS_BE20_062M