Award:
2021 Social Media Merit Award

Agency:
Alma DDB / Miami

Client:
Change the Ref

Title:
The Bad Influencers

Category:
Social Post / Series

Annual ID:
OS_SM21_055M

Award:
2021 Social Media Merit Award

Agency:
FCB / Chicago + Lord + Thomas / Chicago

Client:
Chicago Public Library

Title:
Live from the Library

Category:
Social Post / Series

Annual ID:
OS_SM21_056M

Award:
2021 Social Media Merit Award

Agency:
Leo Burnett / Chicago

Client:
Kraft Heinz Country Time Lemonade

Title:
Littlest Bailout

Category:
Social Post / Series

Annual ID:
OS_SM21_057M

Award:
2021 Social Media Merit Award

Agency:
OREO + 360i / New York + the community / Miami

Client:
Mondelēz International, Inc.

Title:
The OREO Doomsday Vault

Category:
Social Post / Series

Annual ID:
OS_SM21_058M

Award:
2021 Social Media Merit Award

Agency:
TBWA\Media Arts Lab / Los Angeles + Apple

Client:
Apple, Inc.

Title:
Hometown — Shot on iPhone by Phillip Youmans

Category:
Social Post / Series

Annual ID:
OS_SM21_059M

Award:
2021 Social Media Merit Award

Agency:
dentsu ACHTUNG! / Amserdam + Bakehouse / Moscow

Client:
Adobe

Title:
Adobe x Keith Haring

Category:
User-Generated Content

Annual ID:
OS_SM21_071M

Award:
2021 Social Media Merit Award

Agency:
Wunderman Thompson / São Paulo + Wunderman Thompson / London + Nestlé - KitKat

Client:
KitKat

Title:
#ABreakForHaveABreak

Category:
User-Generated Content

Annual ID:
OS_SM21_072M

Award:
2021 Social Media Merit Award

Agency:
MRM Romania / Bucharest + McCann / Bucharest + UM Romania / Bucharest

Client:
ROM Autentic

Title:
THE CANDIDATE

Category:
Stunts & Activations

Annual ID:
OS_SM21_088M

Award:
2021 Social Media Merit Award

Agency:
SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London

Client:
Promote Iceland

Title:
Looks Like You Need To Let It Out

Category:
Stunts & Activations

Annual ID:
OS_SM21_089M

Award:
2021 Social Media Merit Award

Agency:
TAXI Canada / Toronto + Covenant House / Toronto + Arthouse Productions / Toronto

Client:
Covenant House

Title:
Shoppable Girls

Category:
Stunts & Activations

Annual ID:
OS_SM21_090M

Award:
2021 Social Media Merit Award

Agency:
TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York

Client:
MTN DEW

Title:
MTN DEW Major Million

Category:
Stunts & Activations

Annual ID:
OS_SM21_091M

Award:
2021 Social Media Merit Award

Agency:
VaynerMedia / New York

Client:
Busch

Title:
#Pit4Busch

Category:
Stunts & Activations

Annual ID:
OS_SM21_092M

Award:
2021 Social Media Merit Award

Agency:
We Believers / New York

Client:
Burger King Global

Title:
Cows' Menu

Category:
Stunts & Activations

Annual ID:
OS_SM21_093M

Award:
2021 Social Media Merit Award

Agency:
Fallon / Minneapolis + Moxie / Atlanta + Edelman / Atlanta

Client:
Arby's

Title:
$5 Missing Menu Meal TikTok

Category:
Innovation & Transformation / Innovation in Social Media

Annual ID:
OS_SM21_106M

Award:
2021 Social Media Merit Award

Agency:
Kroger + 360i / New York

Client:
Kroger

Title:
Chefbot

Category:
Innovation & Transformation / Innovation in Social Media

Annual ID:
OS_SM21_107M