Marital Bliss Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg Client: City Lodge Hotel Group Category: Craft / Writing - Single
THE UNCENSORED LIBRARY Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Innovation & Transformation / Innovation in Direct Marketing
Superb Owl Agency: R/GA California / San Francisco Client: Reddit Category: Innovation & Transformation / Innovation in Direct Marketing
Donation Dollar Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Innovation & Transformation / Innovation in Direct Marketing
Mother Blanket Agency: Ogilvy Colombia / Bogotá + Darko Films / Quito Client: Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA) Category: Apparel
Contract for Change Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago Client: Michelob ULTRA Category: Brand Voice
Trapped Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London Client: Insmed Incorporated/NTMFacts.com Category: Film / Pharma
The UNSeen Story Agency: MullenLowe / New York + UN Women + MediaHub Client: UN Women Category: Out of Home / Series
The whole working-from-home thing Agency: Apple + SMUGGLER + Work Editorial + a52 Client: Apple Category: Online-only Video / Single
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Craft / Use of Visuals
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Experiential & Installations / Experiential & Immersive
A New Jingle for a New Era Agency: Edelman / New York + Good Humor / Englewood Cliffs Client: Good Humor Category: Custom Content
SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Custom Content
Virtual Sentosa Agency: BBH / Singapore + Sentosa Development Corporation / Singapore + Zeno Group / Singapore Client: Sentosa Development Corporation Category: Innovation & Transformation / Innovation in Lockdown
Bigger Picture Agency: DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica Client: Budweiser Category: Innovation & Transformation / Innovation in Lockdown
Victoria 1.8 Agency: Ogilvy / Mexico Client: AB InBev Grupo Modelo Mexico Category: Innovation & Transformation / Innovation in Lockdown
Signal for Help Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation Client: Canadian Women’s Foundation Category: Innovation & Transformation / Innovation in Lockdown
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Craft / Use of Technology
Contract for Change Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago Client: Michelob ULTRA Category: Brand Partnerships
#JifvsGIF Agency: PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York Client: The J. M. Smucker Company / Jif Category: Brand Partnerships
The Future Official Sponsors of the NWSL Agency: VaynerMedia / New York Client: Budweiser (USA) Category: Brand Partnerships
Cold Tracker Agency: Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg Client: AB InBev Category: Billboards & Transit / Dynamic Billboards & Transit
STAY HOME MILES EXCHANGE Agency: Wunderman Thompson / Thailand + Verve / Thailand Client: THAI AIRWAYS Category: Digital & Online / Websites & Mobile
Boards of Change Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Brand Installations
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Craft / Use of Technology
Alone with Me Agency: Spotify In-House Client: Spotify Category: Data Visualization / Static or Dynamic
r/Bank Agency: R/GA / New York Client: Ally Financial Category: Social Post / Single
Don't Get Sidetracked. Get Setapp. Agency: Droga5 / London + Biscuit Filmworks / London Client: Setapp Category: Online Films & Video / Long Form - Series
Pedestal Project Agency: BBDO / New York Client: Color of Change Category: Active Engagement / Call to Action
Enjoy Before Returning Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London Client: Diesel Category: Active Engagement / Call to Action
MTN DEW Major Million Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York Client: MTN DEW Category: Active Engagement / Call to Action
Migrants on Amazon Agency: BETC / Paris + General Pop / Paris + La-Bo / Paris Client: Auberge des Migrants Category: Online Advertising / Native Ads
Tipping Point Agency: Machine / London + DDB / Paris + Pinkman.tv / Paris Client: Ubisoft Category: Sound Mixing
Look To Speak Agency: Google Creative Lab Client: Google Category: Innovation & Transformation / Innovation in Mobile
PLAY NZ Agency: TBWA / Sydney + Tourism New Zealand / Sydney + Eleven PR / Sydney + AIRBAG / Melbourne Client: Tourism New Zealand Category: Livestream
The eye opening test Agency: BETC / Paris + General Pop / Paris Client: Droit de regard Category: Experiential & Installations / Brand Installations
McDo Agency: NORD DDB / Stockholm Client: McDonald's Scandinavia Category: Experiential & Installations / Brand Installations
SHE SPEAKS Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá Client: PONY MALTA AB InBev Category: Mobile-First Video / Over 15 Seconds
Undercover Avatar Agency: Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris Client: Association L'Enfant Bleu Category: Influencer Marketing / Multi-Channel
#ZigTheRunway Agency: Venables Bell + Partners + Reebok + Lumberyard + Wildlife LA Client: Reebok Category: Influencer Marketing / Multi-Channel
Shot on iPhone 11 Pro—Hermitage Agency: TBWA\Media Arts Lab / London Client: Apple, Inc. Category: Full Length Video / Single or Series / Episodic
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Billboards & Transit / Series
#wombstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Branded Content
The Artist Agency: Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai Client: Savlon Category: Branded Content
True Fashion Agency: AlmapBBDO / Sao Paulo + Gomus Client: Alpargatas Category: Posters / Series
Mothers Smile Strong Agency: VMLY&R / Dubai Client: Colgate Category: Posters / Series
A New Jingle for a New Era Agency: Edelman / New York + Good Humor / Englewood Cliffs Client: Good Humor Category: Audio
A Career-Limiting Campaign Agency: Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London Client: Global Women Category: Online Films & Video / Short Form - Series
Merch Aid Agency: R/GA / New York Client: Merch Aid Category: Innovation & Transformation / Innovation in Lockdown
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Innovation & Transformation / Innovation in Branded Entertainment

2021 Radio & Audio Silver Pencil

TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg

City Lodge Hotel Group

Marital Bliss

Craft / Writing - Single

OS_RA21_012S

2021 Direct Marketing Silver Pencil

DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum

Reporters Without Borders

THE UNCENSORED LIBRARY

Innovation & Transformation / Innovation in Direct Marketing

OS_DM21_035S

2021 Direct Marketing Silver Pencil

R/GA California / San Francisco

Reddit

Superb Owl

Innovation & Transformation / Innovation in Direct Marketing

OS_DM21_036S

2021 Direct Marketing Silver Pencil

Saatchi & Saatchi / Australia + Herd MSL / Australia

The Royal Australian Mint

Donation Dollar

Innovation & Transformation / Innovation in Direct Marketing

OS_DM21_037S

2021 Out of Home Silver Pencil

Ogilvy Colombia / Bogotá + Darko Films / Quito

Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)

Mother Blanket

Apparel

OS_OH21_016S

2021 Public Relations Silver Pencil

FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago

Michelob ULTRA

Contract for Change

Brand Voice

OS_PR21_012S

2021 Health, Wellness & Pharma Silver Pencil

Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London

Insmed Incorporated/NTMFacts.com

Trapped

Film / Pharma

OS_HW21_010S

2021 Design Silver Pencil

MullenLowe / New York + UN Women + MediaHub

UN Women

The UNSeen Story

Out of Home / Series

OS_DE21_022S

2021 Interactive & Online Silver Pencil

Apple + SMUGGLER + Work Editorial + a52

Apple

The whole working-from-home thing

Online-only Video / Single

OS_IN21_011S

2021 Social Media Silver Pencil

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Craft / Use of Visuals

OS_SM21_037S

2021 Out of Home Silver Pencil

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Experiential & Installations / Experiential & Immersive

OS_OH21_013S

2021 Radio & Audio Silver Pencil

Edelman / New York + Good Humor / Englewood Cliffs

Good Humor

A New Jingle for a New Era

Custom Content

OS_RA21_006S

2021 Radio & Audio Silver Pencil

Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Woojer

SICK BEATS

Custom Content

OS_RA21_007S

2021 Public Relations Silver Pencil

BBH / Singapore + Sentosa Development Corporation / Singapore + Zeno Group / Singapore

Sentosa Development Corporation

Virtual Sentosa

Innovation & Transformation / Innovation in Lockdown

OS_PR21_030S

2021 Public Relations Silver Pencil

DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica

Budweiser

Bigger Picture

Innovation & Transformation / Innovation in Lockdown

OS_PR21_031S

2021 Public Relations Silver Pencil

Ogilvy / Mexico

AB InBev Grupo Modelo Mexico

Victoria 1.8

Innovation & Transformation / Innovation in Lockdown

OS_PR21_032S

2021 Public Relations Silver Pencil

TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation

Canadian Women’s Foundation

Signal for Help

Innovation & Transformation / Innovation in Lockdown

OS_PR21_033S

2021 Experiential & Immersive Silver Pencil

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Craft / Use of Technology

OS_EX21_019S

2021 Integrated Silver Pencil

FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago

Michelob ULTRA

Contract for Change

Brand Partnerships

OS_IG21_009S

2021 Integrated Silver Pencil

PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York

The J. M. Smucker Company / Jif

#JifvsGIF

Brand Partnerships

OS_IG21_010S

2021 Integrated Silver Pencil

VaynerMedia / New York

Budweiser (USA)

The Future Official Sponsors of the NWSL

Brand Partnerships

OS_IG21_011S

2021 Out of Home Silver Pencil

Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg

AB InBev

Cold Tracker

Billboards & Transit / Dynamic Billboards & Transit

OS_OH21_006S

2021 Direct Marketing Silver Pencil

Wunderman Thompson / Thailand + Verve / Thailand

THAI AIRWAYS

STAY HOME MILES EXCHANGE

Digital & Online / Websites & Mobile

OS_DM21_016S

2021 Experiential & Immersive Silver Pencil

FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago

City of Chicago

Boards of Change

Brand Installations

OS_EX21_009S

2021 Direct Marketing Silver Pencil

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Craft / Use of Technology

OS_DM21_030S

2021 Design Silver Pencil

Spotify In-House

Spotify

Alone with Me

Data Visualization / Static or Dynamic

OS_DE21_018S

2021 Social Media Silver Pencil

R/GA / New York

Ally Financial

r/Bank

Social Post / Single

OS_SM21_009S

2021 Film Silver Pencil

Droga5 / London + Biscuit Filmworks / London

Setapp

Don't Get Sidetracked. Get Setapp.

Online Films & Video / Long Form - Series

OS_FI21_027S

2021 Social Media Silver Pencil

BBDO / New York

Color of Change

Pedestal Project

Active Engagement / Call to Action

OS_SM21_022S

2021 Social Media Silver Pencil

Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London

Diesel

Enjoy Before Returning

Active Engagement / Call to Action

OS_SM21_023S

2021 Social Media Silver Pencil

TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York

MTN DEW

MTN DEW Major Million

Active Engagement / Call to Action

OS_SM21_024S

2021 Interactive & Online Silver Pencil

BETC / Paris + General Pop / Paris + La-Bo / Paris

Auberge des Migrants

Migrants on Amazon

Online Advertising / Native Ads

OS_IN21_006S

2021 Music & Sound Craft Silver Pencil

Machine / London + DDB / Paris + Pinkman.tv / Paris

Ubisoft

Tipping Point

Sound Mixing

OS_MS21_018S

2021 Mobile Silver Pencil

Google Creative Lab

Google

Look To Speak

Innovation & Transformation / Innovation in Mobile

OS_MO21_012S

2021 Social Media Silver Pencil

TBWA / Sydney + Tourism New Zealand / Sydney + Eleven PR / Sydney + AIRBAG / Melbourne

Tourism New Zealand

PLAY NZ

Livestream

OS_SM21_015S

2021 Out of Home Silver Pencil

BETC / Paris + General Pop / Paris

Droit de regard

The eye opening test

Experiential & Installations / Brand Installations

OS_OH21_008S

2021 Out of Home Silver Pencil

NORD DDB / Stockholm

McDonald's Scandinavia

McDo

Experiential & Installations / Brand Installations

OS_OH21_009S

2021 Mobile Silver Pencil

MullenLowe SSP3 / Bogotá + AB InBev / Bogotá

PONY MALTA AB InBev

SHE SPEAKS

Mobile-First Video / Over 15 Seconds

OS_MO21_007S

2021 Social Media Silver Pencil

Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris

Association L'Enfant Bleu

Undercover Avatar

Influencer Marketing / Multi-Channel

OS_SM21_034S

2021 Social Media Silver Pencil

Venables Bell + Partners + Reebok + Lumberyard + Wildlife LA

Reebok

#ZigTheRunway

Influencer Marketing / Multi-Channel

OS_SM21_035S

2021 Branded Entertainment Silver Pencil

TBWA\Media Arts Lab / London

Apple, Inc.

Shot on iPhone 11 Pro—Hermitage

Full Length Video / Single or Series / Episodic

OS_BE21_005S

2021 Out of Home Silver Pencil

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Billboards & Transit / Series

OS_OH21_004S

2021 Health, Wellness & Pharma Silver Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombstories

Branded Content

OS_HW21_002S

2021 Health, Wellness & Pharma Silver Pencil

Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai

Savlon

The Artist

Branded Content

OS_HW21_003S

2021 Print Silver Pencil

AlmapBBDO / Sao Paulo + Gomus

Alpargatas

True Fashion

Posters / Series

OS_PT21_009S

2021 Print Silver Pencil

VMLY&R / Dubai

Colgate

Mothers Smile Strong

Posters / Series

OS_PT21_010S

2021 Branded Entertainment Silver Pencil

Edelman / New York + Good Humor / Englewood Cliffs

Good Humor

A New Jingle for a New Era

Audio

OS_BE21_006S

2021 Film Silver Pencil

Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London

Global Women

A Career-Limiting Campaign

Online Films & Video / Short Form - Series

OS_FI21_015S

2021 Design Silver Pencil

R/GA / New York

Merch Aid

Merch Aid

Innovation & Transformation / Innovation in Lockdown

OS_DE21_044S

2021 Branded Entertainment Silver Pencil

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Innovation & Transformation / Innovation in Branded Entertainment

OS_BE21_027S