Heinz Ketchup Puzzle Agency: Rethink + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: Games
iPhone 12 - Make Movies Like The Movies Agency: Apple + Somesuch / Los Angeles Client: Apple Category: Cinematography / Single
Chotu Agency: Good Morning / Mumbai + Dentsu Impact / India Client: My Choices Foundation Category: Cinematography / Single
Google Black-Owned Friday Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles Client: Google Category: Active Engagement / Call to Action
Microcodes Agency: CHE Proximity / Australia + Heckler / Sydney Client: Samsung Category: Active Engagement / Call to Action
Signal for Help Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation Client: Canadian Women’s Foundation Category: Active Engagement / Call to Action
VAR PROMO Agency: GUT Agency / Buenos Aires Client: NOBLEX Category: Non-traditional & Guerrilla Marketing
She Can Agency: SOKO / São Paulo + AB InBev / Guarana Antarctica / São Paulo Client: Ab InBev / Guarana Antarctica Category: Non-traditional & Guerrilla Marketing
Naming the invisible by Digital Birth Registration Agency: Ogilvy Pakistan / Islamabad Client: Telenor Pakistan Category: Applications
Littlest Bailout Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Social Channel / Multi-Platform
The OREO Doomsday Vault Agency: OREO + 360i / New York + the community / Miami Client: Mondelēz International, Inc. Category: Social Channel / Multi-Platform
Squarespace Agency: Squarespace Client: Squarespace Category: Agency-Initiated & Originated Projects
Running Stories Agency: BBH / Singapore + Crystal Technology Solution / Hanoi Client: Running Stories Category: Agency-Initiated & Originated Projects
Nobody Is Normal Agency: The Gate / London + BlinkInk / London + Rowdy / London + Childline / London Client: Childline Category: Use of Licensed Music
Abandoned Stations Agency: Cheil / Hong Kong Client: Volkswagen Category: Craft / Photography
The Clean Jersey Swap Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati Client: Procter & Gamble - Tide Category: Current Event Response
Raising Profiles Agency: FCB Inferno / London Client: The Big Issue & LinkedIn Category: Social Channel / Single Platform
It Wasn't Me Agency: Goodby Silverstein & Partners / San Francisco Client: Cheetos Category: Social Channel / Single Platform
Glass Ceiling Breaker Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Experiential / Brand Installations
The eye opening test Agency: BETC / Paris + General Pop / Paris Client: Droit de regard Category: Experiential / Brand Installations
Self-Timing Soap Agency: ‿ and us / Dubai Client: Deliveroo and Lush Category: Reputation Management
Saylists Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London Client: Warner Music Group Category: Innovation & Transformation / Innovation in Music & Sound Craft
Cold Tracker Agency: Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg Client: AB InBev Category: Craft / Use of Technology
Medal of Honor: Above and Beyond Agency: Oculus / Irvine, CA + Jam3 / Toronto + Respawn / Los Angeles + Electronic Arts / San Mateo, CA Client: Oculus / Respawn Category: UX / UI / Interface Design
Farewell, Work Holiday Parties Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences Client: Miller Lite Category: Experiential / Brand Installations
McDo Agency: NORD DDB / Stockholm Client: McDonald's Scandinavia Category: Experiential / Brand Installations
Ultrasonic Maffia Call Agency: Kolle Rebbe GmbH / Hamburg Client: Joyn Category: Innovation & Transformation / Innovation in Radio & Audio
Saylists Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London Client: Warner Music Group Category: Innovation & Transformation / Innovation in Radio & Audio
Drowned Requiem Agency: fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg Client: United4Rescue Category: Music Adaptation / Instrumental
Safely Feel The Real World Agency: Amber China / Shanghai + PAFASSION LAB / Shanghai Client: Durex Category: Moving Image / Single
The ‘Design For Everyone’ Campaign Agency: The&Partnership / London + Royal National Institute of Blind People (RNIB) / London Client: Royal National Institute of Blind People (RNIB) Category: Integrated PR Campaign
Verizon Fortnite Stadium Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Saylists Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London Client: Warner Music Group Category: Visual & Audio Craft / Music
SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Visual & Audio Craft / Music
Logos, Your Way Agency: Jones Knowles Ritchie / New York Client: Burger King Category: Branding / Logo
Draw Ketchup Agency: Rethink + Kraft Heinz Canada / Toronto Client: Heinz Ketchup Category: Billboards & Transit / Series
The Artist Agency: Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai Client: Savlon Category: Film / Health & Wellness
Up The Vote Agency: R/GA California / San Francisco Client: Reddit Category: User-Generated Content
The MET Unframed Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York Client: Verizon Category: Craft / Use of Technology
The Last Dance Deep Fake Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York Client: ESPN / State Farm Category: Craft / Use of Technology
ProPILOT GOLF BALL Agency: TBWA\HAKUHODO Inc. / Tokyo + TYO PRO2 / TOKYO + Birdman / Tokyo Client: Nissan Motor Co., Ltd. Category: Craft / Use of Technology
Terms Against Bullying Agency: White Rabbit / Budapest + Canja Audio Culture / Curitiba + Monster Films / Sao Paulo Client: Universidade de Madeira / Terms Against Bullying Category: Websites
Relearn How to be Human Agency: TBWA\Chiat\Day / New York + Brooklyn Film Festival / Brooklyn + Design by Disruption / New York + Mackcut / New York Client: Brooklyn Film Festival Category: Craft / Art Direction
The Endless Letter On Instagram Stories Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow Client: RT Category: Content Series
H&M Looop Agency: AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen Client: H&M Category: Innovation & Transformation / Innovation in Experiential
Buy With Your Time Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai Client: Al Futtaim IKEA Category: Innovation & Transformation / Innovation in Experiential
Secret Menu Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney Client: KFC Australia Category: Stunts & Activations
Maurice and The Black Bear School Agency: Droga5 / New York + Moet Hennessy / New York + Somesuch / New York + The Mill / New York Client: Hennessy Category: Cinema Advertising
The Illegal Blood Bank Agency: ELVIS + FreedomToDonate + Hotwire + Jack Agency Client: LADbible Group Category: Creative Effectiveness / Non-Profit / Charity
Sleeping Flags Agency: Rothco, Part of Accenture Interactive / Dublin + O.N.E. Client: O.N.E. Category: Creative Effectiveness / Non-Profit / Charity

2021 Branded Entertainment Bronze Pencil

Rethink + Kraft Heinz Canada / Toronto

Kraft Heinz Canada

Heinz Ketchup Puzzle

Games

OS_BE21_009B

2021 Moving Image Craft Bronze Pencil

Apple + Somesuch / Los Angeles

Apple

iPhone 12 - Make Movies Like The Movies

Cinematography / Single

OS_MI21_019B

2021 Moving Image Craft Bronze Pencil

Good Morning / Mumbai + Dentsu Impact / India

My Choices Foundation

Chotu

Cinematography / Single

OS_MI21_020B

2021 Social Media Bronze Pencil

BBH / New York + Not to Scale / New York + STATE / Los Angeles

Google

Google Black-Owned Friday

Active Engagement / Call to Action

OS_SM21_025B

2021 Social Media Bronze Pencil

CHE Proximity / Australia + Heckler / Sydney

Samsung

Microcodes

Active Engagement / Call to Action

OS_SM21_026B

2021 Social Media Bronze Pencil

TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation

Canadian Women’s Foundation

Signal for Help

Active Engagement / Call to Action

OS_SM21_027B

2021 Direct Marketing Bronze Pencil

GUT Agency / Buenos Aires

NOBLEX

VAR PROMO

Non-traditional & Guerrilla Marketing

OS_DM21_022B

2021 Direct Marketing Bronze Pencil

SOKO / São Paulo + AB InBev / Guarana Antarctica / São Paulo

Ab InBev / Guarana Antarctica

She Can

Non-traditional & Guerrilla Marketing

OS_DM21_023B

2021 Mobile Bronze Pencil

Ogilvy Pakistan / Islamabad

Telenor Pakistan

Naming the invisible by Digital Birth Registration

Applications

OS_MO21_003B

2021 Social Media Bronze Pencil

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Littlest Bailout

Social Channel / Multi-Platform

OS_SM21_006B

2021 Social Media Bronze Pencil

OREO + 360i / New York + the community / Miami

Mondelēz International, Inc.

The OREO Doomsday Vault

Social Channel / Multi-Platform

OS_SM21_007B

2021 In-House Bronze Pencil

Squarespace

Squarespace

Squarespace

Agency-Initiated & Originated Projects

OS_IH21_005B

2021 In-House Bronze Pencil

BBH / Singapore + Crystal Technology Solution / Hanoi

Running Stories

Running Stories

Agency-Initiated & Originated Projects

OS_IH21_006B

2021 Music & Sound Craft Bronze Pencil

The Gate / London + BlinkInk / London + Rowdy / London + Childline / London

Childline

Nobody Is Normal

Use of Licensed Music

OS_MS21_008B

2021 Out of Home Bronze Pencil

Cheil / Hong Kong

Volkswagen

Abandoned Stations

Craft / Photography

OS_OH21_022B

2021 Public Relations Bronze Pencil

Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati

Procter & Gamble - Tide

The Clean Jersey Swap

Current Event Response

OS_PR21_018B

2021 Social Media Bronze Pencil

FCB Inferno / London

The Big Issue & LinkedIn

Raising Profiles

Social Channel / Single Platform

OS_SM21_004B

2021 Social Media Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Cheetos

It Wasn't Me

Social Channel / Single Platform

OS_SM21_005B

2021 Direct Marketing Bronze Pencil

BBH / New York + Chief + National Women's History Museum

Chief and National Women's History Museum

Glass Ceiling Breaker

Experiential / Brand Installations

OS_DM21_010B

2021 Direct Marketing Bronze Pencil

BETC / Paris + General Pop / Paris

Droit de regard

The eye opening test

Experiential / Brand Installations

OS_DM21_011B

2021 Public Relations Bronze Pencil

‿ and us / Dubai

Deliveroo and Lush

Self-Timing Soap

Reputation Management

OS_PR21_015B

2021 Music & Sound Craft Bronze Pencil

Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London

Warner Music Group

Saylists

Innovation & Transformation / Innovation in Music & Sound Craft

OS_MS21_022B

2021 Out of Home Bronze Pencil

Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg

AB InBev

Cold Tracker

Craft / Use of Technology

OS_OH21_024B

2021 Digital Craft Bronze Pencil

Oculus / Irvine, CA + Jam3 / Toronto + Respawn / Los Angeles + Electronic Arts / San Mateo, CA

Oculus / Respawn

Medal of Honor: Above and Beyond

UX / UI / Interface Design

OS_DC21_004B

2021 Branded Entertainment Bronze Pencil

DDB / Chicago + LIME Studios + Arcade + Arts & Sciences

Miller Lite

Farewell, Work Holiday Parties

Experiential / Brand Installations

OS_BE21_013B

2021 Branded Entertainment Bronze Pencil

NORD DDB / Stockholm

McDonald's Scandinavia

McDo

Experiential / Brand Installations

OS_BE21_014B

2021 Radio & Audio Bronze Pencil

Kolle Rebbe GmbH / Hamburg

Joyn

Ultrasonic Maffia Call

Innovation & Transformation / Innovation in Radio & Audio

OS_RA21_018B

2021 Radio & Audio Bronze Pencil

Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London

Warner Music Group

Saylists

Innovation & Transformation / Innovation in Radio & Audio

OS_RA21_019B

2021 Music & Sound Craft Bronze Pencil

fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg

United4Rescue

Drowned Requiem

Music Adaptation / Instrumental

OS_MS21_010B

2021 Design Bronze Pencil

Amber China / Shanghai + PAFASSION LAB / Shanghai

Durex

Safely Feel The Real World

Moving Image / Single

OS_DE21_029B

2021 Public Relations Bronze Pencil

The&Partnership / London + Royal National Institute of Blind People (RNIB) / London

Royal National Institute of Blind People (RNIB)

The ‘Design For Everyone’ Campaign

Integrated PR Campaign

OS_PR21_027B

2021 Social Media Bronze Pencil

R/GA / New York + Momentum Worldwide / New York

Verizon

Verizon Fortnite Stadium

Innovation & Transformation / Innovation in Lockdown

OS_SM21_041B

2021 Digital Craft Bronze Pencil

Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London

Warner Music Group

Saylists

Visual & Audio Craft / Music

OS_DC21_011B

2021 Digital Craft Bronze Pencil

Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Woojer

SICK BEATS

Visual & Audio Craft / Music

OS_DC21_012B

2021 Design Bronze Pencil

Jones Knowles Ritchie / New York

Burger King

Logos, Your Way

Branding / Logo

OS_DE21_002B

2021 Out of Home Bronze Pencil

Rethink + Kraft Heinz Canada / Toronto

Heinz Ketchup

Draw Ketchup

Billboards & Transit / Series

OS_OH21_005B

2021 Health, Wellness & Pharma Bronze Pencil

Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai

Savlon

The Artist

Film / Health & Wellness

OS_HW21_009B

2021 Social Media Bronze Pencil

R/GA California / San Francisco

Reddit

Up The Vote

User-Generated Content

OS_SM21_018B

2021 Branded Entertainment Bronze Pencil

Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York

Verizon

The MET Unframed

Craft / Use of Technology

OS_BE21_024B

2021 Branded Entertainment Bronze Pencil

ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York

ESPN / State Farm

The Last Dance Deep Fake

Craft / Use of Technology

OS_BE21_025B

2021 Branded Entertainment Bronze Pencil

TBWA\HAKUHODO Inc. / Tokyo + TYO PRO2 / TOKYO + Birdman / Tokyo

Nissan Motor Co., Ltd.

ProPILOT GOLF BALL

Craft / Use of Technology

OS_BE21_026B

2021 Mobile Bronze Pencil

White Rabbit / Budapest + Canja Audio Culture / Curitiba + Monster Films / Sao Paulo

Universidade de Madeira / Terms Against Bullying

Terms Against Bullying

Websites

OS_MO21_002B

2021 Integrated Bronze Pencil

TBWA\Chiat\Day / New York + Brooklyn Film Festival / Brooklyn + Design by Disruption / New York + Mackcut / New York

Brooklyn Film Festival

Relearn How to be Human

Craft / Art Direction

OS_IG21_014B

2021 In-House Bronze Pencil

RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow

RT

The Endless Letter On Instagram Stories

Content Series

OS_IH21_011B

2021 Experiential & Immersive Bronze Pencil

AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen

H&M

H&M Looop

Innovation & Transformation / Innovation in Experiential

OS_EX21_026B

2021 Experiential & Immersive Bronze Pencil

Memac Ogilvy / Dubai + Goldmine Films / Dubai

Al Futtaim IKEA

Buy With Your Time

Innovation & Transformation / Innovation in Experiential

OS_EX21_027B

2021 Social Media Bronze Pencil

Ogilvy Australia / Sydney + Ogilvy PR / Sydney

KFC Australia

Secret Menu

Stunts & Activations

OS_SM21_029B

2021 Film Bronze Pencil

Droga5 / New York + Moet Hennessy / New York + Somesuch / New York + The Mill / New York

Hennessy

Maurice and The Black Bear School

Cinema Advertising

OS_FI21_031B

2021 Creative Effectiveness Bronze Pencil

ELVIS + FreedomToDonate + Hotwire + Jack Agency

LADbible Group

The Illegal Blood Bank

Creative Effectiveness / Non-Profit / Charity

OS_CE21_008B

2021 Creative Effectiveness Bronze Pencil

Rothco, Part of Accenture Interactive / Dublin + O.N.E.

O.N.E.

Sleeping Flags

Creative Effectiveness / Non-Profit / Charity

OS_CE21_009B