Award:
2022 Direct Marketing Merit Award

Agency:
Commonwealth//McCann / Mexico City

Client:
General Motors / Chevrolet

Title:
Signs From Beyond

Category:
Craft / Art Direction

Annual ID:
OS22_DM097M

Award:
2022 Direct Marketing Merit Award

Agency:
Ogilvy UK / London

Client:
Relate

Title:
The Joy of Later Life Sex

Category:
Out of Home / Billboards & Transit

Annual ID:
OS22_DM056M

Award:
2022 Direct Marketing Merit Award

Agency:
Scholz & Friends

Client:
Johanniter

Title:
Anti Look – the life-saving QR design

Category:
Out of Home / Billboards & Transit

Annual ID:
OS22_DM057M

Award:
2022 Direct Marketing Merit Award

Agency:
We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires

Client:
Burger King Argentina + Netflix Argentina

Title:
Whopper Heist

Category:
Out of Home / Billboards & Transit

Annual ID:
OS22_DM058M

Award:
2022 Direct Marketing Merit Award

Agency:
Campbell Ewald / Detroit + OnStar / Detroit

Client:
General Motors / OnStar

Title:
OnStar Crisis Mode

Category:
Use of Smart Devices & Voice Assistants

Annual ID:
OS22_DM082M

Award:
2022 Direct Marketing Merit Award

Agency:
We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires

Client:
Burger King Argentina + Netflix Argentina

Title:
Whopper Heist

Category:
Use of Smart Devices & Voice Assistants

Annual ID:
OS22_DM083M

Award:
2022 Direct Marketing Merit Award

Agency:
FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York

Client:
Spotify

Title:
A Song for Every CMO

Category:
Craft / Writing

Annual ID:
OS22_DM098M

Award:
2022 Direct Marketing Merit Award

Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Client:
Change the Ref Inc.

Title:
The Lost Class

Category:
Craft / Writing

Annual ID:
OS22_DM099M

Award:
2022 Direct Marketing Merit Award

Agency:
DDB / Chicago

Client:
Mars / Skittles

Title:
Target the Rainbow

Category:
Targeted Video / Online

Annual ID:
OS22_DM060M

Award:
2022 Direct Marketing Merit Award

Agency:
Leo Burnett / Madrid

Client:
Madrid Fusion

Title:
Invaluable Food

Category:
Targeted Video / Online

Annual ID:
OS22_DM061M

Award:
2022 Direct Marketing Merit Award

Agency:
Ogilvy UK / London

Client:
Dove

Title:
Reverse Selfie

Category:
Targeted Video / Online

Annual ID:
OS22_DM062M

Award:
2022 Direct Marketing Merit Award

Agency:
BETC / Paris + GUM / Paris + Soldats Films / Paris

Client:
Distance

Title:
Outlaw Runners

Category:
Non-traditional & Guerrilla Marketing

Annual ID:
OS22_DM084M

Award:
2022 Direct Marketing Merit Award

Agency:
Commonwealth//McCann / Mexico City

Client:
General Motors / Chevrolet

Title:
Signs From Beyond

Category:
Non-traditional & Guerrilla Marketing

Annual ID:
OS22_DM085M

Award:
2022 Direct Marketing Merit Award

Agency:
FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore

Client:
Political Shakti + The Times Of India

Title:
The Nominate Me Selfie

Category:
Non-traditional & Guerrilla Marketing

Annual ID:
OS22_DM086M

Award:
2022 Direct Marketing Merit Award

Agency:
Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago

Client:
Wingstop

Title:
Thighstop

Category:
Non-traditional & Guerrilla Marketing

Annual ID:
OS22_DM087M

Award:
2022 Direct Marketing Merit Award

Agency:
Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv

Client:
KyivPride

Title:
Motherland Pride

Category:
Non-traditional & Guerrilla Marketing

Annual ID:
OS22_DM088M

Award:
2022 Direct Marketing Merit Award

Agency:
TAXI

Client:
Human Rights Foundation

Title:
Uncomfortable Truth

Category:
Non-traditional & Guerrilla Marketing

Annual ID:
OS22_DM089M