Award:
2020 Design Best of Discipline Pencil

Agency:
McCann / New York + Microsoft / Seattle

Client:
Microsoft

Title:
Changing the Game

Category:
Innovation in Design

Annual ID:
OS_DE20_001G

Award:
2020 CMO Pencil CMO Pencil

Agency:
McCann / New York + Microsoft / Seattle

Client:
Microsoft

Title:
Changing the Game

Category:
CMO Pencil

Annual ID:
OS_CM20_001G

Award:
2020 Health, Wellness & Pharma Gold Pencil

Agency:
McCann / New York + Microsoft / Seattle

Client:
Microsoft

Title:
Changing the Game

Category:
Products

Annual ID:
OS_HW20_006G

Award:
2020 Film Gold Pencil

Agency:
McCann / New York + March For Our Lives / Parkland

Client:
March For Our Lives

Title:
Generation Lockdown

Category:
Online Films & Video / Long Form - Single

Annual ID:
OS_FI20_021G

Award:
2020 Health, Wellness & Pharma Gold Pencil

Agency:
McCann / New York + Microsoft / Seattle

Client:
Microsoft

Title:
Changing the Game

Category:
Innovation in Health & Wellness

Annual ID:
OS_HW20_028G

Award:
2020 Interactive & Online Gold Pencil

Agency:
McCann / New York + March For Our Lives / Parkland

Client:
March For Our Lives

Title:
Generation Lockdown

Category:
Online-only Video / Single

Annual ID:
OS_IN20_017G

Award:
2020 Direct Marketing Gold Pencil

Agency:
McCann / New York + Microsoft / Seattle

Client:
Microsoft

Title:
Changing the Game

Category:
Non-traditional & Guerrilla Marketing

Annual ID:
OS_DI20_020G

Award:
2020 Branded Entertainment Gold Pencil

Agency:
McCann / New York + Microsoft / Seattle

Client:
Microsoft

Title:
Changing the Game

Category:
Innovation in Branded Entertainment

Annual ID:
OS_BE20_032G

Award:
2020 IP & Products Gold Pencil

Agency:
McCann / New York + Microsoft / Seattle

Client:
Microsoft

Title:
Changing the Game

Category:
Physical Product

Annual ID:
OS_IP20_002G

Award:
2020 Branded Entertainment Gold Pencil

Agency:
McCann / New York + Microsoft / Seattle

Client:
Microsoft

Title:
Changing the Game

Category:
Games / Digital & Physical

Annual ID:
OS_BE20_018G

Award:
2020 Experiential & Immersive Gold Pencil

Agency:
McCann / New York + Microsoft / Seattle

Client:
Microsoft

Title:
Changing the Game

Category:
Innovation in Experiential

Annual ID:
OS_EX20_025G

Award:
2020 Design Gold Pencil

Agency:
McCann / New York + Microsoft / Seattle

Client:
Microsoft

Title:
Changing the Game

Category:
Innovation in Design

Annual ID:
OS_DE20_001G