Cultures aren’t static. At the 2018 One Club Creative Summit, we heard three different perspectives — pop, corporate and agency — discuss modern approaches to keeping culture relevant.
The One Club For Creativity’s Gold on Gold takes us behind the scenes to tell the stories of some of the winners of The One Show and the ADC Annual Awards.
While some agencies and clients aim to have the most memorable spot in the Super Bowl, the crew at Saatchi & Saatchi and P&G wouldn’t settle until they took over the whole show. “It’s a Tide Ad” wasn’t just win the fans’ hearts during the game, it also won six Gold Pencils at this year’s One Show. Saatchi’s Paul Bichler shares how the entire multifaceted campaign came to be.
The One Club For Creativity’s Gold on Gold takes us behind the scenes to tell the stories of some of the winners of The One Show and the ADC Annual Awards.
What started as an internal project to celebrate Equal Pay Day became “Ask For A Raise”, the Cindy Gallop-powered chatbot created by R/GA that won the Social Influencer Marketing Best of Discipline award at this this One Show. Listen as R/GA’s Alaina Andreozzi explains the challenges to bring the idea to life, and the impressive buzz their efforts created.
Neo Mashigo, Creative Partner at M&C Saatchi South Africa and One Show 2018 Print & Outdoor Jury Member, was thoroughly impressed by DAVID of Miami's "Burning Stores" Burger King campaign, which features photos of real restaurant fires from over the years.
"Optical Odyssey" is a series of posters by Dentsu Tokyo for Japanese eyewear company JINS. The level of detail clearly caught the attention of Lisa Smith, VP of Brand Design of Chobani and ADC Brand Communications Design Jury Member, who chose the series as her Pick of the Day.
