A brilliant series offering brief glimpses into the minds and creative processes of some of the industry's most interesting or celebrated creatives. A new perspective is featured on the first Tuesday of each month at 10 AM EST.
Articles
Type
A Creative Perspective | Joe Pytka
Legendary commercial, music video, and film director Joe Pytka! The infamously ornery two-time Hall of Fame laureate has worked his magic on everyone from Michael Jackson to Michael Jordan, even directing the latter in the looniest blockbuster of the 90s. Joe will be sharing his thoughts on his storied career, and everything from creativity to Caravaggio.
A Creative Perspective | David Nobay
In this last perspective for Creative Month David Nobay illustrates a creative process based on trust. Trust David, it's powerful.
A Creative Perspective | Sonal Dabral
5 lessons from life, drawn mostly from writing, music, cooking and blackjack.
A Creative Perspective | Pum Lefebure
Pum breaks down creating the creation of the Hong Kong Ballet campaign, design, music, choreography, and thinking on your feet!
A Creative Perspective | Bruce Bildsten
A blank wall, an iPhone and Bruce Bildsten. How simple can you get!
Bruce Bildsten's quest for simplicity.
A Creative Perspective | Kathy Hepinstall
For the answers to what makes great writing, Kathy turns to a clan of ravenous hyenas skulking ever closer to her campfire in the Serengeti.
A Creative Perspective | Fernando Machado
Fernando Machado was recently named Ad Age CMO of the year. Here are the top 5 things he believes are fundamental if you want to do great creative work consistently.
A Creative Perspective | Chuck McBride
A star is born interview! Working on zoom. One plus one equals three. Shepherding human behavior. And what do you want to be?
A Creative Perspective | Leland Maschmeyer
Transformers and Valuators: Leland unveils a machine for producing creative cultures
A Creative Perspective | Maya Kopytman
Drama, tension and resolution. Maya explains where she gets inspiration and how she accidentally found the focus to form ideas.
A Creative Perspective | Tony Davidson
Join the fight to preserve two species facing extinction: Letterpress and wildlife.
A Creative Perspective | Pablo Del Campo
Pablo's deep and personal insights into a creative process that makes his history of brilliant ideas seem easy and right in front of your nose.
A Creative Perspective | Tay Guan Hin
Tay Guan Hin is obsessed with the mobile phone and vertical storytelling. He shows how to turn thumb stopping content into likes.
A Creative Perspective | Mishy Cass
Until COVID struck Mishy was Creative Director for REI.
She gives us a perspective on bringing ideas to life working on the client side. For example how do you achieve that when most of your meetings have nothing to do with the work?
A Creative Perspective | Rich Tu
Rich Tu is VP for MTV Digital Creative (IG: @Rich_Tu).
In this perspective he talks about things he knows are true right now, and challenges where advertising sits at a time where all creative has been democratized.
A Creative Perspective | Graham Fink
Graham Fink -- chief creative officer and multimedia artist -- talks about why being a polymath is a good thing.
