A brilliant series offering brief glimpses into the minds and creative processes of some of the industry's most interesting or celebrated creatives. A new perspective is featured on the first Tuesday of each month at 10 AM EST.
Articles
Type
Trap Bob: Follow the Process
“I follow my gut and intuition. I think that subconsciously, that is the real artist; we are just the tool on the outside.”
Lauren Indovina: Creativity and the Singularity
“...everything I’ve said up until now will be obsolete in the next five days — or five minutes.”
Noel Cottrell Has a Perspective
“To me… discomfort is the catalyst for growth. Discomfort is what you grow from."
The Future of Advertising According to Libby Brockhoff
“Sometimes you have to go back to the drawing board… when you start over, you start over smarter.”
A Creative Perspective | A Creative Retrospective
"There's a word within a word when you say 'creativity' and that is 'create'."
A Creative Perspective | Natasha Jen
“You’ve got to try to cook the dish first before you create the recipe.”
A Creative Perspective | Chris Beresford-Hill
“As a creative, you should always strive to feel like you got away with something, like you got by by the skin of your teeth.”
A Creative Perspective | Carol H. Williams
“When you are creating is when you are your most God-like self.”
A Creative Perspective | Nick Law
“A Big Idea that lives without an execution is actually a strategy. A Creative Idea is dependent on media and technology.”
A Creative Perspective | Dan Mace
“I feel like that versatility has given me a really unique understanding of the future of storytelling.”
A Creative Perspective | Vincent Bragg
“Creativity without opportunity is what leads to criminality.”
A Creative Perspective | Adam Kubert
“More work — not more time — will make you a better artist."
A Creative Perspective | Kim O'Hara
“The writing process is an incredible, magical ride… just trust the journey, because as you go through it, you’re going to see a whole different future that you never even expected to find.”
A Creative Perspective | Tony Gulisano
Our colleague, a champion of the industry, and a true friend.
A Creative Perspective | Ji Lee
“Many of my projects are filled with those small moments, so I’m constantly walking around, looking at my surroundings through curious eyes.”
A Creative Perspective | Tiffany Rolfe
“I’ve had a love-hate relationship with the term ‘creative’ as a label for a person… I prefer it more as an act of being creative, something that everyone can tap into.”
