A Creative Perspective


A brilliant series offering brief glimpses into the minds and creative processes of some of the industry's most interesting or celebrated creatives. A new perspective is featured on the first Tuesday of each month at 10 AM EST.

A Creative Perspective | Suthisak Sucharittanonta

A Creative Perspective | Suthisak Sucharittanonta

on Apr 12, 2021

"For me, advertising reflects our way of life, how we live our life here in Thailand." For anybody who follows commercials from around the globe, there's one thing that we can all agree upon: ads from Thailand are pretty crazy. In our latest "A Creative Perspective" installment, Suthisak "Suthi" Sucharittanonta, the recently retired icon of the Thai advertising industry, explains why this is so — to paraphrase an old slogan, a little ZAB'll do ya.


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