A brilliant series offering brief glimpses into the minds and creative processes of some of the industry's most interesting or celebrated creatives. A new perspective is featured on the first Tuesday of each month at 10 AM EST.
PJ Pereira: Creative Jiu-Jitsu
on Jun 07, 2023
30-year advertising veteran, multiple martial arts black belt holder, author, father, and husband PJ Pereira does a lot of stuff, and the reason why he does it is because… he does it? In the latest installment of “A Creative Perspective,” PJ opens up about what has driven his career for so long while still staying passionate.
Trap Bob: Follow the Process
“I follow my gut and intuition. I think that subconsciously, that is the real artist; we are just the tool on the outside.”
Lauren Indovina: Creativity and the Singularity
“...everything I’ve said up until now will be obsolete in the next five days — or five minutes.”
Noel Cottrell Has a Perspective
“To me… discomfort is the catalyst for growth. Discomfort is what you grow from."
The Future of Advertising According to Libby Brockhoff
“Sometimes you have to go back to the drawing board… when you start over, you start over smarter.”