The ADC Annual Awards, celebrating 102 years of excellence in design and craft, is an iconic award show that honors the best creative talent and groundbreaking work across many different creative disciplines, from graphic design to illustration, from publishing to packaging, from advertising to photography and all points in between.
The ceremony honored winners from 36 different countries, with some of the biggest agencies in the world standing side by side with hardworking freelancers and small studios. But the brightest star of the evening was Leo Burnett Chicago, whose “The Lost Class” campaign for Change The Ref won an astounding eight Gold Cubes, seven Silvers, six Bronzes, seven Merits, two Best of Discipline honors, the Members’ Choice Award, the Designism Cube for encouraging positive societal and political change… and the elusive Black Cube for Best of Show. All of these added up to Leo Burnett Chicago being named Agency of the Year.
More than a celebration of today's best work, this year's show was also a celebration of the Art Directors Club's history over the last one hundred years. 12 leaders in the creative community were awarded the the prestigious Manship Medallion in honor of their great contributions to ADC over the past century.
ADC 102nd Annual Awards Highlights
ADC Historic Timeline
On August 13, 1920 the advertising and design worlds were changed forever with the incorporation of the Art Directors Club of New York, also known as the ADC. Founded by Louis Carl Pedlar with the lofty goal of raising the standards of commercial art to those traditionally associated with fine art, ADC has set the tone for creative excellence that the industry continues to follow a century later.
To celebrate this centennial, we at The One Club for Creativity in partnership with C&G created an online timeline to showcase the people, the historical artifacts, the thoughts and opinions, and of course the work of the past century. You'll be able to browse through every single ADC annual, read essays from across the decades — stay tuned for the 1940s debate on whether women should be permitted to join the organization — and learn about the ADC's deep history. It's a history of the very industry we all love, and we can't wait to share it with you over the coming year.
Freelancer of the Year
In partnership with Working Not Working, all ADC 102nd Annual Awards Gold Cube-winning entries submitted through the freelance level of the show’s tiered pricing structure will be judged again by a separate jury that includes the WNW community. This jury will determine the top entrant, who will receive the honor at the ADC 102nd Annual Awards.
ADC has established a tiered pricing structure, designed to make it easier for smaller agencies, studios and freelancers to participate. Smaller shops get a discount on entries (amount varies by discipline) and freelance creatives and one-person shops are eligible for an even greater reduction in their entry fee.
“At a time when other awards shows continually look for ways to increase their entry fees, it’s literally unheard of for a show to reduce their fees,” said Kevin Swanepoel, CEO, The One Club for Creativity. “This tiered pricing structure reflects our new mission to support and celebrate the success of the global creative community, no matter the agency location or size.”
New Gaming Discipline
This new discipline highlights the art and craft of animation, art direction, and sound design as well as the technical aspects of gaming.
CATEGORIES & FEES
The ADC 102nd Annual Awards feature 17 different disciplines, judged by 16 separate juries. Special awards include Of the Year honors, Best of Discipline, Designism and the Black Cube for Best of Show.
ELIGIBILITY & DEADLINES
All entries must have been printed, published, or aired for the first time between the dates listed below in any country.
January 1, 2021 – March 3, 2023
The ADC 102nd Annual Awards has three deadlines for entry: