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Read the latest viewpoints, learn new techniques and stay up to date with top industry trends. For more information on how to submit an article please contact editorial@oneclub.org.
The Developer
Leo Burnett's latest ad for Samsung is a hit
If You Let Me Play
The One Club is celebrating Creative Women in the AD Industry this month.
Writing: The Better Part of Thinking
Writing and advertising often bring out the best in each other.
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Owning It, Southern Style
Southern Comfort proves attitude is everything.
Outpost.com
Outpost.com was one of the first successful online retail companies, back in the late '90s.
Weirdly Awesome or Weirdly Genius?
The commercials carry on a long tradition of "oddvertising"
Day of Reckoning
Honda's social media team at RPA made waves with its latest social media assault.
You Really Need an Enemy
The enemy gives us something to fear and, in turn, something to fight for.
Citi Kicks It Into Top Gear
Citi and Publicis Kaplan Thaler revolutionize transportation for New Yorkers
1980's Wine Cooler Wars!
There was an advertising war back in the 1980's, not with violence but with wine!
Decoding Media
Manhattan-based interactive shop Code and Theory is responsible for a chunk of the best facelifts in media.
Fiat 124 Stunt Driver
The Fiat 124 was advertised as a family car, but from this spot you will see what the car can really do.
Martin Rosete's "Voice Over"
The 2013 One Screen Best of Show is a wild journey through time and space.
British Airways Wants You to Visit Your Mum
For many Indian and Southeast Asian students coming from abroad, nothing comes close to mom's cooking.
The First TV Ad with African American actors
This TV spot from 1948, is the first to have African American actors.
Working Smart
Sheena Brady recently left the agency world to freelance and take in life.