1980's Wine Cooler Wars!
By Bob Fagan Posted on Oct 03, 2013
There was an advertising war back in the 1980's, not with violence but with wine! Two of the most famous people in advertising history were going head to head trying to get the masses behind a new product called wine coolers. Hal Riney in San Francisco and Lee Clow in Los Angeles.
In Hal Riney's case, he came up with the name for Bartles and Jaymes and made about 150 commercials, unheard of at the time. It was so successful, they got 50% of the market in a few months. The director for the original spots was Joe Pytka.
Lee Clow was making wine coolers when he was surfing, so it was natural for him to go in the direction that Chiat/Day went. Southern California and the beaches. They recreated a Beach Blanket Bingo vibe and California Cooler took off.
We probably know who won the war, Bartles and Jaymes is still out there, but the battle produced some great advertising.
Both of these giants of advertising are in The One Club Creative Hall of Fame http://www.oneclub.org/oc/hall-of-fame/
In Hal Riney's case, he came up with the name for Bartles and Jaymes and made about 150 commercials, unheard of at the time. It was so successful, they got 50% of the market in a few months. The director for the original spots was Joe Pytka.
Lee Clow was making wine coolers when he was surfing, so it was natural for him to go in the direction that Chiat/Day went. Southern California and the beaches. They recreated a Beach Blanket Bingo vibe and California Cooler took off.
We probably know who won the war, Bartles and Jaymes is still out there, but the battle produced some great advertising.
Both of these giants of advertising are in The One Club Creative Hall of Fame http://www.oneclub.org/oc/hall-of-fame/
Related
Best Beer Commercials - The One Club for Creativity
We hand picked some of our favorite One Show-winning beer spots from the past 20 years.
Best Dog Commercials - The One Club for Creativity
We hand picked our favorite dog commercials over the years.
The One Club For Creativity's Favorite Soccer Commercials
We dipped into our archives and picked a few of our favorites soccer ads.
Gold on Gold Talk - It's a Tide Ad
The One Club For Creativity’s Gold on Gold takes us behind the scenes to tell the stories of some of the winners of The One Show and the ADC Annual Awards.
While some agencies and clients aim to have the most memorable spot in the Super Bowl, the crew at Saatchi & Saatchi and P&G wouldn’t settle until they took over the whole show. “It’s a Tide Ad” wasn’t just win the fans’ hearts during the game, it also won six Gold Pencils at this year’s One Show. Saatchi’s Paul Bichler shares how the entire multifaceted campaign came to be.