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"Are You Ready For Some Footbaaaaaaall (Ads)?!"

By Brett McKenzie on Sep 05, 2019

Five One Show award-winning spots featuring the gladiators of the gridiron


Labor Day marks the unofficial end of summer, but a new season is upon us, and we don't mean Pumpkin Spice. Yes, this weekend marks the beginning of another year of the National Football League, where the world grinds to a halt every Sunday to watch teams battle it out for glory and mind-boggling paychecks.

To get you into the football spirit, we gathered up five of our favorite football-related spots from The One Show archive. Hut, hut, HIKE!

 

 

1.

Title

Thursday Night Football

Agency

CP+B / Los Angeles + Biscuit Filmworks / Los Angeles

Client

Amazon Prime Video

Annual ID

OS_FI18114M

Category

2018 Film: Online Films & Video / Short Form - Campaign

 

Last night's 10–3 season opener between the Green Bay Packers and the Chicago Bears was a little on the sloppy side. But this version of a showdown between the Packers and Bears? Sublime. CP+B's nature documentary spoof for NFL streaming on Amazon Prime Video is just goofy fun, and the judges for The One Show 2018 thought so too.

 

2.

Title

Super Bowl Babies

Agency

Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York

Client

National Football League

Annual ID

BE16033G

Category

2016 Branded Entertainment: Consumer - Music / Creative Use of Music Supporting a Brand

 

As a November baby myself, I always assumed that Valentine's Day was the catalyst for my conception. But the folks at Grey New York might just make me reconsider. In this epic spot for the NFL, they created choirs of people born nine months after their respective cities' Super Bowl wins, highlighting that maybe — just maybe — their parents were celebrating… rather enthusiastically.

Then again, I'm Canadian, and the Leafs lost to the Flyers nine months before my birth, so throw that theory out. Nevertheless, "Super Bowl Babies" delivered Grey a bouncing baby Gold Pencil at The One Show 2016 — three months after the Super Bowl. Somebody on our jury must've been a Broncos fan.

 

3.

Title

The Future Is Fast

Agency

Stink / Los Angeles + Wieden+Kennedy / Portland

Client

Nike US Football

Annual ID

FI16251M

Category

2016 Film: Craft - Direction / Direction

 

Kids also play a central role in "The Future Is Fast", a cocky yet aspirational spot by Wieden + Kennedy for Nike. The commercial features a collection of youngsters representing a new generation of footballers, gunning for the likes of Peyton Manning, Steve Young, Melvin Gordon, DeMarcus Ware, and yes, even Colin Kaepernick, all set to a thumping remix of some classic Sam & Dave. Hold on, I'm comin' indeed.

"The Future Is Fast" was recognized at The One Show 2016.

 

4.

Title

Keyshawn Johnson: Behind the Scenes of the Mega Huge Football Ad We Almost Made

Agency

Droga5 / New York

Client

Newcastle

Annual ID

140377A

Category

2014 Advertising: Non-Broadcast / Online

 

It's no secret to people in our industry, but the Super Bowl draws some of the highest viewership numbers in television, as well as some of the highest prices for commercial airtime. You gotta go big for the Super Bowl, both with ideas and dollars. Droga5 and Newcastle Brown Ale were fully prepared for the former, but not the latter. But if they had the budget for Super Bowl spot, boy what a wonder it would've been.

That's the basic idea behind "If We Made It", the tongue-in-cheek campaign of what could've been, featuring superstar wide receiver Keyshawn Johnson. While he may never have had the chance to play a CGI skateboarding cat, Keyshawn did help Droga5 win a bunch of accolades at The One Show 2014.

 

5.

Title

Fate

Agency

Wieden+Kennedy / Portland

Client

Nike

Annual ID

09349T

Category

2009 Advertising: Consumer Television / Over :30 - Single - max. :90

 

Before he became a big Hollywood director, David Fincher was known for shooting commercials and music videos. And although he has had tremendous success with films like Fight Club, The Social Network and Gone Girl, he still occasionally goes back to his commercial roots. Case in point: "Fate", Wieden & Kennedy's Nike spot featuring a clash between NFL greats LaDainian Tomlinson and Troy Polamalu that seems like destiny. "Fate" was recognized at The One Show 2009.

 

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