CMO Pencil Contenders 2020

Posted on Aug 12, 2020

This year’s CMO Pencil jury will gather on August 19 to discuss and choose from among these 18 highest-scoring entries in The One Show 2020 to identify the work that had the greatest impact on moving a brand forward.

The Contenders

Black & Abroad-Go Back To Africa
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad
Burger King-Moldy Whopper
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King
Burger King-Stevenage Challenge
Stevenage Challenge Agency: DAVID / Miami + DAVID / Madrid + Burger King / Miami Client: Burger King
Burger King Mexico/Global-The Traffic Jam Whopper
The Traffic Jam Whopper Agency: We Believers / New York Client: Burger King Mexico/Global
Daughters of the Evolution-Lessons in Herstory
Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution
Foxtel-Grave of Thrones
Grave of Thrones Agency: DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney Client: Foxtel
Google AI / Canadian Down Syndrome-Project Understood
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome
HBO-For The Throne
For The Throne Agency: Droga5 / New York Client: HBO
IKEA-ThisAbles
ThisAbles Agency: McCann / Worldgroup + McCann Tel Aviv / Tel Aviv Client: IKEA
Illinois Council Against Handgun Violence-Most Dangerous Street
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence
K's Galleries-Eva Stories
Eva Stories Agency: K's Galleries / Tel Aviv Client: K's Galleries
Microsoft-Changing the Game
Changing the Game Agency: McCann New York / New York + Microsoft / Seattle Client: Microsoft
NDR Elbphilharmonie Orchester-For Seasons - composed by climate data
For Seasons - composed by climate data Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg Client: NDR Elbphilharmonie Orchester
Nike-Air Max Graffiti Stores
Air Max Graffiti Stores Agency: AKQA / São Paulo + Zohar Cinema / S„o Paulo + Hefty / S„o Paulo Client: Nike
Regent Park School of Music-Parkscapes
Parkscapes Agency: BBDO Toronto / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music
Samsung-BACK2LIFE
BACK2LIFE Agency: Cheil PengTai Beijing / Beijing + Cheil Hong Kong / Hong Kong Client: Samsung
The Female Company-The Tampon Book: a book against tax discrimination
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company
Volvo Cars-The E.V.A. Initiative
The E.V.A. Initiative Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars
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