Discussing Disability Inclusion in Marketing
on Apr 08, 2021
People with disabilities (PWDs) have $8 trillion dollars in purchasing power, yet, brands and corporations fail to tap into this market. During this conversation, led by Christina Mallon (Wunderman Thompson) and Bryan Stromer (Microsoft), we’ll discuss marketing to the PWD community in an authentic way, designing for disability, and tips for hiring managers looking to recruit and create more inclusive environments for PWDs.
Click here to view Calling the Shots, the third session in WPP X The One Club for Creativity's series.