
Maxwell House Coffee - Tastes as good as it smells
By Bob Fagan on Jan 09, 2014
This is a classic Maxwell House Coffee spot from the 1950's. Reva Korda, the creative head and executive vice president of Ogilvy & Mather at the time came up with this iconic TV ad.
Reva was working for the great Bernice Fitz-Gibbon at Macy's, getting the job by answering an ad for "Phi Beta Kappa English majors" which Korda, a Phi Beta from Hunter answered. When David Ogilvy saw an ad she wrote and inquired who the writer was, Reva had no idea who Ogilvy was at the time, but went on to become one of his top writers. Reva worked on "Schweppervescence" campaigns for Schweppes Tonic,created the crown idea for Imperial Margarine, Dove, Pepperidge Farms, Shake 'n Bake and Good Seasons.
Reva worked at Ogilvy from 1953- 1980.
Reva was working for the great Bernice Fitz-Gibbon at Macy's, getting the job by answering an ad for "Phi Beta Kappa English majors" which Korda, a Phi Beta from Hunter answered. When David Ogilvy saw an ad she wrote and inquired who the writer was, Reva had no idea who Ogilvy was at the time, but went on to become one of his top writers. Reva worked on "Schweppervescence" campaigns for Schweppes Tonic,created the crown idea for Imperial Margarine, Dove, Pepperidge Farms, Shake 'n Bake and Good Seasons.
Reva worked at Ogilvy from 1953- 1980.
.jpg)
.jpg)
.jpg)
.jpg)
Related
Best Beer Commercials - The One Club for Creativity
We hand picked some of our favorite One Show-winning beer spots from the past 20 years.
Best Dog Commercials - The One Club for Creativity
We hand picked our favorite dog commercials over the years.
The One Club For Creativity's Favorite Soccer Commercials
We dipped into our archives and picked a few of our favorites soccer ads.
Gold on Gold Talk - It's a Tide Ad
The One Club For Creativity’s Gold on Gold takes us behind the scenes to tell the stories of some of the winners of The One Show and the ADC Annual Awards.
While some agencies and clients aim to have the most memorable spot in the Super Bowl, the crew at Saatchi & Saatchi and P&G wouldn’t settle until they took over the whole show. “It’s a Tide Ad” wasn’t just win the fans’ hearts during the game, it also won six Gold Pencils at this year’s One Show. Saatchi’s Paul Bichler shares how the entire multifaceted campaign came to be.