By Bob Fagan Posted on Oct 10, 2013

Outpost.com was one of the first successful online retail companies, back in the late '90s. Their strategy was to sell computer hardware and software through outrageous means.

In 1999 they won a Gold Pencil in the One Show for the Marching Band spot. The same year a Silver Pencil was awarded for the infamous gerbils being fired out of the cannon spot. This spot created many complaints from consumers as well as PETA. It wasn't shown many times after the initial viewings.

The agency for all the spots? Of course, Cliff Freeman & Partners. The agency was at its peak in those days—FOX Sports, Hollywood Video, Sauza Tequila, all done with that unique Cliff Freeman crazy humor. The agency already had two icons in its bag, Wendy's "Where's The Beef" and Little Caesars "Pizza, Pizza" They just kept on doing what they knew how to do best, entertain us.

The Art Director on these spots was Roger Camp, copywriter was Eric Silver.


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