Technology Powered by Creativity with Winston Binch and Pete Favat, Deutsch - Creative Summit
By Jonathan Jirjis Posted on Dec 14, 2016
Watch Winston Binch and Pete Favat talk about how to use creativity and ad thinking to create better digital products and experiences.
Gold on Gold Talk - It's a Tide Ad
The One Club For Creativity’s Gold on Gold takes us behind the scenes to tell the stories of some of the winners of The One Show and the ADC Annual Awards. While some agencies and clients aim to have the most memorable spot in the Super Bowl, the crew at Saatchi & Saatchi and P&G wouldn’t settle until they took over the whole show. “It’s a Tide Ad” wasn’t just win the fans’ hearts during the game, it also won six Gold Pencils at this year’s One Show. Saatchi’s Paul Bichler shares how the entire multifaceted campaign came to be.
Gold on Gold Talk - Ask for a Raise
The One Club For Creativity’s Gold on Gold takes us behind the scenes to tell the stories of some of the winners of The One Show and the ADC Annual Awards. What started as an internal project to celebrate Equal Pay Day became “Ask For A Raise”, the Cindy Gallop-powered chatbot created by R/GA that won the Social Influencer Marketing Best of Discipline award at this this One Show. Listen as R/GA’s Alaina Andreozzi explains the challenges to bring the idea to life, and the impressive buzz their efforts created.
One on One with Nancy Vonk & John Mescall
Board Member Nancy Vonk, Co-Founder & Partner at Swim, interviews #OSawards judge John Mescall, Global ECD at McCann Worldgroup, about our Film Category. Enter the One Show here: http://www.oneshow.org/
2017 Jury Spotlight with The One Show Judge Corinna Falusi
The One Club talks with Corinna Falusi, One Show judge about what is cross-platform and what does it mean to win a pencil.