ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its 99th year, these Awards celebrate the very best in advertising, design, illustration, photography, packaging, motion and digital media, all with a focus on craftsmanship and innovation.

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Award

Agency

Client

Title

Category

Annual ID

Nike Football Pro Genius Agency: AKQA / London Client: Nike Football Category: Apps / Sports - Single
The Breathalyzer Bag Agency: Goodby Silverstein & Partners / San Francisco + Anonymous Content / Los Angeles + Stitch / Santa Monica Client: Tostitos Category: Promotional Materials / Dimensional - Single
The Box that Keeps Giving Agency: McCann / New York + 1stAveMachine / New York Client: Godiva Category: Promotional Materials / Dimensional - Single
Denmark vs. Trump Agency: Uncle Grey / Copenhagen + Grey Works / Copenhagen + Out of Home Media / Copenhagen + BeOn / Aarhus Client: SF Category: Out of Home / Public Service / Non-Profit - Single
The Snow Fox Agency: AKQA / New York + MassiveMusic / New York Client: AKQA Category: Craft in Digital / Use of Technology - Single
Design your time Agency: Leo Burnett / Frankfurt Client: Samsung Category: Craft in Digital / Use of Technology - Single
DONATE 4 BIRDS | THE NEW ECOSYSTEM Agency: BIRDMAN INC. / Tokyo + DLX INC. / Tokyo + dentsu inc. / Tokyo Client: CONSERVATION INTERNATIONAL JAPAN Category: Interactive / Websites - Single
Predictive World Agency: Sid Lee / Paris Client: UBISOFT Category: Interactive / Websites - Single
Flypaper Agency: FCB Chicago / Chicago Client: The Boeing Company Category: Art Direction / Poster Advertising - Campaign
Hostile Takeover Agency: AKQA / San Francsico + Activision / Santa Monica Client: Activision Category: Interactive / Games for Web or Social Media - Single
PENGUIN GALAXY Agency: Alex Trochut / New York + Penguin Art Group / New York Client: Penguin Classics Category: Book Design / Book Jacket - Series
Kafa "Legally Bride" Agency: Leo Burnett / Beirut Client: KAFA (enough) Violence & Exploitation Category: Television / Film / Online Video Commercials / Public Service / Non-Profit - Single
Fix Florida Agency: Giant Ant / Vancouver Client: Costa Sunglasses Category: Illustration / Motion - Single
History of the Internet Agency: DENTSU INC. / Tokyo + Yahoo Japan Corporation / Tokyo + Taki Corporation / Tokyo + Amana inc. / Tokyo Client: Yahoo Japan Corporation Category: Illustration / Posters - Single
Music Temple - Mu Ma Agency: Saatchi & Saatchi / Shanghai + Saatchi & Saatchi / Greater China Client: FAW-Mazda Category: Illustration / Posters - Single
Prince Tribute Agency: Commonwealth//McCann / Detroit + Carat / Detroit Client: Chevrolet Category: Press / Newspaper - Single
NEW STRUCTURE Agency: DENTSU INC. / Tokyo Client: Dentsu Inc. and Ministry of Education of The People's Republic of China Category: Posters / Public Service / Non-Profit - Series
The Study of Human Being Agency: DENTSU INC. / Tokyo + J2 COMPLEX INC. / Tokyo + amana inc. / Tokyo + DENTSU ON DEMAND GRAPHIC INC. / Tokyo Client: Dentsu Advertising Awards Selection Council Category: Posters / Public Service / Non-Profit - Series
End of society simulator Agency: BETC / Paris + BETC DIGITAL / Paris Client: UBISOFT Category: Interactive / Campaign Site - Single
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Interactive / Campaign Site - Single
The Snow Fox Agency: AKQA / New York + MassiveMusic / New York Client: AKQA Category: Apps / Education / Reference - Single
GLICODE Agency: DENTSU INC. / Tokyo + Google zoo / Tokyo + coconoe inc. / Okayama + BIRDMAN Inc. / Tokyo Client: Ezaki Glico Company, Limited Category: Apps / Education / Reference - Single
NEW STRUCTURE Agency: DENTSU INC. / Tokyo Client: Dentsu Inc. and Ministry of Education of The People's Republic of China Category: Branding / Branding Systems / Corporate Identity for Print - Series
Honda. Great Journey. Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Branding / Branding Systems / Corporate Identity for Print - Series
Modern Pop Sushi Agency: HAKUHODO INC. / TOKYO Client: Kappa Create Co., Ltd. Category: Branding / Branding Systems / Corporate Identity for Print - Series
mt × vitra Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co., Ltd. Category: Environmental / Retail / Restaurant / Office - Single
#Paintback Agency: HEIMAT / Berlin Client: Legacy Berlin Category: Pop-Ups / Stunts / Guerrilla - Single
Multi-Screen Music Video Agency: Goodby Silverstein & Partners / San Francisco + MediaMonks / Los Angeles + Triggr&Bloom / Los Angeles Client: Doritos Category: Interactive / Interactive Film - Single
Playing with Fire Agency: R/GA / Sydney Client: Google Category: Interactive / Interactive Film - Single
Kitchen Agency: BETC / Paris Client: Canal Category: Craft in Video / Special Effects - Single
Pocket Patrol Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Interactive / Innovation - Single
Native Mobile Music Video Agency: TBWA\HAKUHODO / Tokyo Client: KING RECORDS Category: Interactive / Innovation - Single
You're Alive- Do You Remember? Agency: HEIMAT / Berlin + PARTIZAN GmbH / Berlin + LOFT Studios GmbH / Berlin Client: HORNBACH Category: Television / Film / Online Video Commercials / Film Commercial - Single
Life is electric Agency: DENTSU INC. / Tokyo + TYO drive / Tokyo Client: Panasonic Corporation Category: Craft in Digital / Art Direction Single
Make a Masterpiece Agency: Goodby Silverstein & Partners / San Francisco + Emotion Studios / Sausalito + eLevel / San Francisco Client: Adobe Category: Craft in Digital / Art Direction Single
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft in Digital / Art Direction Single
Bloomberg "By The Numbers" brand promos Agency: Bloomberg LP / New York Client: Bloomberg LP Category: Motion / Television Identities / Teasers - Campaign
Couch Chameleons Agency: Arnold Worldwide / Boston Client: CenturyLink Category: Photography / Products / Commercial - Series
Hate Going Twice Agency: Leo Burnett / Frankfurt Client: Fiat Professional Category: Photography / Products / Commercial - Series
Sugar Detox Agency: Marcel / Paris Client: Intermarché Category: Promotional Materials / Point of Purchase Display - Single
STRATA Agency: The Mill / New York Client: The Mill Category: Interactive / Augmented Reality / Virtual Reality - Single
ANTIdiaRy Agency: R/GA / New York Client: Samsung Category: Art Direction / Digital - Single
The Coughing Billboard Agency: Akestam Holst NOA / Stockholm Client: Apotek Hjartat Category: Digital Experiences / Installation - Single
Street Swatches Agency: Sid Lee / Montreal Client: Réno-Dépôt Category: Digital Experiences / Installation - Single
The Give-A-Care Collection Agency: lg2 / Toronto Client: Rethink Breast Cancer Category: Craft in Digital / Copywriting for Digital - Single
The New Airbnb App Agency: Airbnb / San Francisco Client: Airbnb Category: Apps / Lifestyle - Single
Election FM Agency: Goodby Silverstein & Partners / San Francisco + Elle Communications / Los Angeles + Rally / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco Client: Rock the Vote Category: Apps / GPS / Location Technology - Single
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Integrated / Integrated - Campaign
December 21st Agency: Leo Burnett / Madrid + RCR / Madrid Client: LOTERIAS Y APUESTAS DEL ESTADO Category: Integrated / Integrated - Campaign
Live Swatches Agency: Sid Lee / Montreal Client: Réno Dépôt Category: Apps / Wildcard - Single

2017 Digital Bronze Cube

AKQA / London

Nike Football

Nike Football Pro Genius

Apps / Sports - Single

ADC_DIG17045B

2017 Advertising Bronze Cube

Goodby Silverstein & Partners / San Francisco + Anonymous Content / Los Angeles + Stitch / Santa Monica

Tostitos

The Breathalyzer Bag

Promotional Materials / Dimensional - Single

ADC_ADV17024B

2017 Advertising Bronze Cube

McCann / New York + 1stAveMachine / New York

Godiva

The Box that Keeps Giving

Promotional Materials / Dimensional - Single

ADC_ADV17025B

2017 Advertising Bronze Cube

Uncle Grey / Copenhagen + Grey Works / Copenhagen + Out of Home Media / Copenhagen + BeOn / Aarhus

SF

Denmark vs. Trump

Out of Home / Public Service / Non-Profit - Single

ADC_ADV17050B

2017 Digital Bronze Cube

AKQA / New York + MassiveMusic / New York

AKQA

The Snow Fox

Craft in Digital / Use of Technology - Single

ADC_DIG17034B

2017 Digital Bronze Cube

Leo Burnett / Frankfurt

Samsung

Design your time

Craft in Digital / Use of Technology - Single

ADC_DIG17035B

2017 Digital Bronze Cube

BIRDMAN INC. / Tokyo + DLX INC. / Tokyo + dentsu inc. / Tokyo

CONSERVATION INTERNATIONAL JAPAN

DONATE 4 BIRDS | THE NEW ECOSYSTEM

Interactive / Websites - Single

ADC_DIG17003B

2017 Digital Bronze Cube

Sid Lee / Paris

UBISOFT

Predictive World

Interactive / Websites - Single

ADC_DIG17004B

2017 Advertising Bronze Cube

FCB Chicago / Chicago

The Boeing Company

Flypaper

Art Direction / Poster Advertising - Campaign

ADC_ADV17007B

2017 Digital Bronze Cube

AKQA / San Francsico + Activision / Santa Monica

Activision

Hostile Takeover

Interactive / Games for Web or Social Media - Single

ADC_DIG17020B

2017 Design Bronze Cube

Alex Trochut / New York + Penguin Art Group / New York

Penguin Classics

PENGUIN GALAXY

Book Design / Book Jacket - Series

ADC_DES17001B

2017 Advertising Bronze Cube

Leo Burnett / Beirut

KAFA (enough) Violence & Exploitation

Kafa "Legally Bride"

Television / Film / Online Video Commercials / Public Service / Non-Profit - Single

ADC_ADV17034B

2017 Design Bronze Cube

Giant Ant / Vancouver

Costa Sunglasses

Fix Florida

Illustration / Motion - Single

ADC_DES17050B

2017 Design Bronze Cube

DENTSU INC. / Tokyo + Yahoo Japan Corporation / Tokyo + Taki Corporation / Tokyo + Amana inc. / Tokyo

Yahoo Japan Corporation

History of the Internet

Illustration / Posters - Single

ADC_DES17047B

2017 Design Bronze Cube

Saatchi & Saatchi / Shanghai + Saatchi & Saatchi / Greater China

FAW-Mazda

Music Temple - Mu Ma

Illustration / Posters - Single

ADC_DES17048B

2017 Advertising Bronze Cube

Commonwealth//McCann / Detroit + Carat / Detroit

Chevrolet

Prince Tribute

Press / Newspaper - Single

ADC_ADV17040B

2017 Design Bronze Cube

DENTSU INC. / Tokyo

Dentsu Inc. and Ministry of Education of The People's Republic of China

NEW STRUCTURE

Posters / Public Service / Non-Profit - Series

ADC_DES17036B

2017 Design Bronze Cube

DENTSU INC. / Tokyo + J2 COMPLEX INC. / Tokyo + amana inc. / Tokyo + DENTSU ON DEMAND GRAPHIC INC. / Tokyo

Dentsu Advertising Awards Selection Council

The Study of Human Being

Posters / Public Service / Non-Profit - Series

ADC_DES17037B

2017 Digital Bronze Cube

BETC / Paris + BETC DIGITAL / Paris

UBISOFT

End of society simulator

Interactive / Campaign Site - Single

ADC_DIG17006B

2017 Digital Bronze Cube

DENTSU INC. / Tokyo

Panasonic Corporation

Life is electric

Interactive / Campaign Site - Single

ADC_DIG17007B

2017 Digital Bronze Cube

AKQA / New York + MassiveMusic / New York

AKQA

The Snow Fox

Apps / Education / Reference - Single

ADC_DIG17039B

2017 Digital Bronze Cube

DENTSU INC. / Tokyo + Google zoo / Tokyo + coconoe inc. / Okayama + BIRDMAN Inc. / Tokyo

Ezaki Glico Company, Limited

GLICODE

Apps / Education / Reference - Single

ADC_DIG17040B

2017 Design Bronze Cube

DENTSU INC. / Tokyo

Dentsu Inc. and Ministry of Education of The People's Republic of China

NEW STRUCTURE

Branding / Branding Systems / Corporate Identity for Print - Series

ADC_DES17007B

2017 Design Bronze Cube

DENTSU INC. / Tokyo + Mori Inc. / Tokyo

HONDA MOTOR CO., LTD.

Honda. Great Journey.

Branding / Branding Systems / Corporate Identity for Print - Series

ADC_DES17008B

2017 Design Bronze Cube

HAKUHODO INC. / TOKYO

Kappa Create Co., Ltd.

Modern Pop Sushi

Branding / Branding Systems / Corporate Identity for Print - Series

ADC_DES17009B

2017 Design Bronze Cube

iyamadesign inc. / Tokyo

Kamoi kakoshi Co., Ltd.

mt × vitra

Environmental / Retail / Restaurant / Office - Single

ADC_DES17042B

2017 Advertising Bronze Cube

HEIMAT / Berlin

Legacy Berlin

#Paintback

Pop-Ups / Stunts / Guerrilla - Single

ADC_ADV17046B

2017 Digital Bronze Cube

Goodby Silverstein & Partners / San Francisco + MediaMonks / Los Angeles + Triggr&Bloom / Los Angeles

Doritos

Multi-Screen Music Video

Interactive / Interactive Film - Single

ADC_DIG17013B

2017 Digital Bronze Cube

R/GA / Sydney

Google

Playing with Fire

Interactive / Interactive Film - Single

ADC_DIG17014B

2017 Advertising Bronze Cube

BETC / Paris

Canal

Kitchen

Craft in Video / Special Effects - Single

ADC_ADV17014B

2017 Digital Bronze Cube

Leo Burnett / Sydney

Samsung Australia

Pocket Patrol

Interactive / Innovation - Single

ADC_DIG17023B

2017 Digital Bronze Cube

TBWA\HAKUHODO / Tokyo

KING RECORDS

Native Mobile Music Video

Interactive / Innovation - Single

ADC_DIG17024B

2017 Advertising Bronze Cube

HEIMAT / Berlin + PARTIZAN GmbH / Berlin + LOFT Studios GmbH / Berlin

HORNBACH

You're Alive- Do You Remember?

Television / Film / Online Video Commercials / Film Commercial - Single

ADC_ADV17029B

2017 Digital Bronze Cube

DENTSU INC. / Tokyo + TYO drive / Tokyo

Panasonic Corporation

Life is electric

Craft in Digital / Art Direction Single

ADC_DIG17026B

2017 Digital Bronze Cube

Goodby Silverstein & Partners / San Francisco + Emotion Studios / Sausalito + eLevel / San Francisco

Adobe

Make a Masterpiece

Craft in Digital / Art Direction Single

ADC_DIG17027B

2017 Digital Bronze Cube

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Craft in Digital / Art Direction Single

ADC_DIG17028B

2017 Motion Bronze Cube

Bloomberg LP / New York

Bloomberg LP

Bloomberg "By The Numbers" brand promos

Motion / Television Identities / Teasers - Campaign

ADC_MOT17005B

2017 Design Bronze Cube

Arnold Worldwide / Boston

CenturyLink

Couch Chameleons

Photography / Products / Commercial - Series

ADC_DES17055B

2017 Design Bronze Cube

Leo Burnett / Frankfurt

Fiat Professional

Hate Going Twice

Photography / Products / Commercial - Series

ADC_DES17056B

2017 Advertising Bronze Cube

Marcel / Paris

Intermarché

Sugar Detox

Promotional Materials / Point of Purchase Display - Single

ADC_ADV17026B

2017 Digital Bronze Cube

The Mill / New York

The Mill

STRATA

Interactive / Augmented Reality / Virtual Reality - Single

ADC_DIG17018B

2017 Advertising Bronze Cube

R/GA / New York

Samsung

ANTIdiaRy

Art Direction / Digital - Single

ADC_ADV17002B

2017 Digital Bronze Cube

Akestam Holst NOA / Stockholm

Apotek Hjartat

The Coughing Billboard

Digital Experiences / Installation - Single

ADC_DIG17049B

2017 Digital Bronze Cube

Sid Lee / Montreal

Réno-Dépôt

Street Swatches

Digital Experiences / Installation - Single

ADC_DIG17050B

2017 Digital Bronze Cube

lg2 / Toronto

Rethink Breast Cancer

The Give-A-Care Collection

Craft in Digital / Copywriting for Digital - Single

ADC_DIG17038B

2017 Digital Bronze Cube

Airbnb / San Francisco

Airbnb

The New Airbnb App

Apps / Lifestyle - Single

ADC_DIG17043B

2017 Digital Bronze Cube

Goodby Silverstein & Partners / San Francisco + Elle Communications / Los Angeles + Rally / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco

Rock the Vote

Election FM

Apps / GPS / Location Technology - Single

ADC_DIG17042B

2017 Integrated Bronze Cube

AlmapBBDO / São Paulo

Getty Images

Endless Possibilities

Integrated / Integrated - Campaign

ADC_INT17004B

2017 Integrated Bronze Cube

Leo Burnett / Madrid + RCR / Madrid

LOTERIAS Y APUESTAS DEL ESTADO

December 21st

Integrated / Integrated - Campaign

ADC_INT17005B

2017 Digital Bronze Cube

Sid Lee / Montreal

Réno Dépôt

Live Swatches

Apps / Wildcard - Single

ADC_DIG17046B

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