ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its 99th year, these Awards celebrate the very best in advertising, design, illustration, photography, packaging, motion and digital media, all with a focus on craftsmanship and innovation.

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Award

Agency

Client

Title

Category

Annual ID

The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Interactive / Augmented Reality / Virtual Reality - Single
Predictive World Agency: Sid Lee / Paris Client: UBISOFT Category: Interactive / Data Visualization - Single
Visual Identity conducted by Sir Simon Rattle Agency: The Partners / London + University of Portsmouth / Portsmouth + Vicon Motion Systems / Oxford + Symphony Orchestra / London Client: London Symphony Orchestra Category: Interactive / Data Visualization - Single
Playing Lynch Agency: Preacher / Austin + Wild / Vienna Client: Squarespace Category: Interactive / Campaign Site - Single
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan Agency: Google Creative Lab / London + Framestore / London + Partner museum UK: Natural History Museum / London + Partner museum DE: Museum für Naturkunde / Berlin Client: Google Arts & Culture Category: Interactive / Augmented Reality / Virtual Reality - Single
Make a Masterpiece Agency: Goodby Silverstein & Partners / San Francisco + Emotion Studios / Sausalito + eLevel / San Francisco Client: Adobe Category: Interactive / Websites - Single
Through the Dark Agency: R/GA / Sydney Client: Google Category: Interactive / Interactive Film - Single
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Interactive / Innovation - Single
DOT. The first Braille Smartwatch. Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + DOT Incorporation / Seoul Client: Dot Incorporation Category: Interactive / Innovation - Single
Visual Identity conducted by Sir Simon Rattle Agency: The Partners / London + University of Portsmouth / Portsmouth + Vicon Motion Systems / Oxford + Symphony Orchestra / London Client: London Symphony Orchestra Category: Interactive / Data Visualization - Single
Made in a Minute Agency: BBDO / New York Client: Lowe's Category: Interactive / 360 Video - Single
VR Power Trainer Agency: R/GA / Buenos Aires Client: PowerChair Football Argentina Category: Interactive / Augmented Reality / Virtual Reality - Single
The First Analog Webstore Agency: HEIMAT / Berlin Client: HORNBACH Category: Interactive / Websites - Single
December 21st Agency: Leo Burnett / Madrid + RCR / Madrid Client: LOTERIAS Y APUESTAS DEL ESTADO Category: Interactive / Interactive Film - Single
Adobe Photoshop - There's Magic Inside Agency: Edelman / San Francisco Client: Adobe Category: Interactive / Games for Web or Social Media - Single
The Great Performers Agency: The New York Times Magazine / New York Client: The New York Times Magazine Category: Interactive / 360 Video - Single
IKEA Retail Therapy Agency: Akestam Holst NOA / Stockholm Client: IKEA Category: Interactive / E-Commerce Site - Single
End of society simulator Agency: BETC / Paris + BETC DIGITAL / Paris Client: UBISOFT Category: Interactive / Campaign Site - Single
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Interactive / Campaign Site - Single
STRATA Agency: The Mill / New York Client: The Mill Category: Interactive / Augmented Reality / Virtual Reality - Single
DONATE 4 BIRDS | THE NEW ECOSYSTEM Agency: BIRDMAN INC. / Tokyo + DLX INC. / Tokyo + dentsu inc. / Tokyo Client: CONSERVATION INTERNATIONAL JAPAN Category: Interactive / Websites - Single
Predictive World Agency: Sid Lee / Paris Client: UBISOFT Category: Interactive / Websites - Single
Multi-Screen Music Video Agency: Goodby Silverstein & Partners / San Francisco + MediaMonks / Los Angeles + Triggr&Bloom / Los Angeles Client: Doritos Category: Interactive / Interactive Film - Single
Playing with Fire Agency: R/GA / Sydney Client: Google Category: Interactive / Interactive Film - Single
Hostile Takeover Agency: AKQA / San Francsico + Activision / Santa Monica Client: Activision Category: Interactive / Games for Web or Social Media - Single
Pocket Patrol Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Interactive / Innovation - Single
Native Mobile Music Video Agency: TBWA\HAKUHODO / Tokyo Client: KING RECORDS Category: Interactive / Innovation - Single
End of society simulator Agency: BETC / Paris + BETC DIGITAL / Paris Client: UBISOFT Category: Interactive / Data Visualization - Single
Google Presents: The Hidden Worlds of the National Parks Agency: Google Brand Studio / San Francisco + Stink Digital / New York + Ghost Robot / New York + Kaitlyn Aurelia Smith / Los Angeles Client: National Parks Service + Google Category: Interactive / 360 Video - Single
ANTIdiaRy Agency: R/GA / New York Client: Samsung Category: Interactive / 360 Video - Single
Make a Masterpiece Agency: Goodby Silverstein & Partners / San Francisco + Emotion Studios / Sausalito + eLevel / San Francisco Client: Adobe Category: Interactive / Campaign Site - Single
Google Presents: The Hidden Worlds of the National Parks Agency: Google Brand Studio / San Francisco + Stink Digital / New York + Ghost Robot / New York + Kaitlyn Aurelia Smith / Los Angeles Client: National Parks Service + Google Category: Interactive / Campaign Site - Single
Cryptaris Agency: McCann / New York + Universal McCann / New York + MRM/McCann / New York + Weber Shandwick / New York Client: US Army Category: Interactive / Campaign Site - Single
Can't Stop Agency: R/GA / New York Client: Samsung Category: Interactive / Campaign Site - Single
Dove: Dear Media Agency: SapientRazorfish / New York Client: Dove Category: Interactive / Campaign Site - Single
Outcast Interactive Trailer: ?Possession Begins? Agency: Campfire at SapientRazorfish / New York Client: Cinemax Category: Interactive / Campaign Site - Single
NIKEiD VR Studio Agency: R/GA / Buenos Aires Client: Nike Category: Interactive / Augmented Reality / Virtual Reality - Single
History of the Internet Agency: DENTSU INC. / Tokyo + Yahoo Japan Corporation / Tokyo + Taki Corporation / Tokyo + Amana inc. / Tokyo Client: Yahoo Japan Corporation Category: Interactive / Websites - Single
Window Wonderland / Google Shopping Agency: Grow / Norfolk Client: Google Category: Interactive / Websites - Single
Your Name Saves Agency: Leo Burnett / Chicago Client: Donate Life America Category: Interactive / Websites - Single
Made by professionals Agency: SID LEE / Paris Client: PagesJaunes Category: Interactive / Websites - Single
In-a-Snap Agency: BBDO / New York Client: Lowe's Category: Interactive / Interactive Film - Single
Commercializer Agency: CP+B / Miami + Caviar / Los Angeles Client: letgo Category: Interactive / Interactive Film - Single
Outcast Interactive Trailer: “Possession Begins” Agency: Campfire at SapientRazorfish / New York Client: Cinemax Category: Interactive / Interactive Film - Single
The World's First Music Video You Can Taste Agency: Sid Lee / New York City + Tool of North America / Los Angeles Client: Stella Artois Category: Interactive / Interactive Film - Single
Made by professionals Agency: SID LEE / Paris Client: PagesJaunes Category: Interactive / Interactive Film - Single
InstantDJ Agency: BBDO / New York Client: Bacardi Category: Interactive / Games for Web or Social Media - Single
Cryptaris Agency: McCann / New York + UM / New York + MRM/McCann / New York + Weber Shandwick / New York Client: US Army Category: Interactive / Games for Web or Social Media - Single
brainBAND Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Interactive / Innovation - Single

2017 Digital Gold Cube

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Interactive / Augmented Reality / Virtual Reality - Single

ADC_DIG17016G

2017 Digital Gold Cube

Sid Lee / Paris

UBISOFT

Predictive World

Interactive / Data Visualization - Single

ADC_DIG17009G

2017 Digital Gold Cube

The Partners / London + University of Portsmouth / Portsmouth + Vicon Motion Systems / Oxford + Symphony Orchestra / London

London Symphony Orchestra

Visual Identity conducted by Sir Simon Rattle

Interactive / Data Visualization - Single

ADC_DIG17010G

2017 Digital Gold Cube

Preacher / Austin + Wild / Vienna

Squarespace

Playing Lynch

Interactive / Campaign Site - Single

ADC_DIG17005G

2017 Digital Gold Cube

Google Creative Lab / London + Framestore / London + Partner museum UK: Natural History Museum / London + Partner museum DE: Museum für Naturkunde / Berlin

Google Arts & Culture

Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan

Interactive / Augmented Reality / Virtual Reality - Single

ADC_DIG17015G

2017 Digital Gold Cube

Goodby Silverstein & Partners / San Francisco + Emotion Studios / Sausalito + eLevel / San Francisco

Adobe

Make a Masterpiece

Interactive / Websites - Single

ADC_DIG17001G

2017 Digital Gold Cube

R/GA / Sydney

Google

Through the Dark

Interactive / Interactive Film - Single

ADC_DIG17011G

2017 Digital Gold Cube

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Interactive / Innovation - Single

ADC_DIG17021G

2017 Digital Gold Cube

Serviceplan / Munich + Serviceplan Korea / Seoul + DOT Incorporation / Seoul

Dot Incorporation

DOT. The first Braille Smartwatch.

Interactive / Innovation - Single

ADC_DIG17022G

2017 Digital Designism

The Partners / London + University of Portsmouth / Portsmouth + Vicon Motion Systems / Oxford + Symphony Orchestra / London

London Symphony Orchestra

Visual Identity conducted by Sir Simon Rattle

Interactive / Data Visualization - Single

ADC_DIG17010G

2017 Digital Silver Cube

BBDO / New York

Lowe's

Made in a Minute

Interactive / 360 Video - Single

ADC_DIG17055S

2017 Digital Silver Cube

R/GA / Buenos Aires

PowerChair Football Argentina

VR Power Trainer

Interactive / Augmented Reality / Virtual Reality - Single

ADC_DIG17017S

2017 Digital Silver Cube

HEIMAT / Berlin

HORNBACH

The First Analog Webstore

Interactive / Websites - Single

ADC_DIG17002S

2017 Digital Silver Cube

Leo Burnett / Madrid + RCR / Madrid

LOTERIAS Y APUESTAS DEL ESTADO

December 21st

Interactive / Interactive Film - Single

ADC_DIG17012S

2017 Digital Silver Cube

Edelman / San Francisco

Adobe

Adobe Photoshop - There's Magic Inside

Interactive / Games for Web or Social Media - Single

ADC_DIG17019S

2017 Digital Bronze Cube

The New York Times Magazine / New York

The New York Times Magazine

The Great Performers

Interactive / 360 Video - Single

ADC_DIG17056B

2017 Digital Bronze Cube

Akestam Holst NOA / Stockholm

IKEA

IKEA Retail Therapy

Interactive / E-Commerce Site - Single

ADC_DIG17008B

2017 Digital Bronze Cube

BETC / Paris + BETC DIGITAL / Paris

UBISOFT

End of society simulator

Interactive / Campaign Site - Single

ADC_DIG17006B

2017 Digital Bronze Cube

DENTSU INC. / Tokyo

Panasonic Corporation

Life is electric

Interactive / Campaign Site - Single

ADC_DIG17007B

2017 Digital Bronze Cube

The Mill / New York

The Mill

STRATA

Interactive / Augmented Reality / Virtual Reality - Single

ADC_DIG17018B

2017 Digital Bronze Cube

BIRDMAN INC. / Tokyo + DLX INC. / Tokyo + dentsu inc. / Tokyo

CONSERVATION INTERNATIONAL JAPAN

DONATE 4 BIRDS | THE NEW ECOSYSTEM

Interactive / Websites - Single

ADC_DIG17003B

2017 Digital Bronze Cube

Sid Lee / Paris

UBISOFT

Predictive World

Interactive / Websites - Single

ADC_DIG17004B

2017 Digital Bronze Cube

Goodby Silverstein & Partners / San Francisco + MediaMonks / Los Angeles + Triggr&Bloom / Los Angeles

Doritos

Multi-Screen Music Video

Interactive / Interactive Film - Single

ADC_DIG17013B

2017 Digital Bronze Cube

R/GA / Sydney

Google

Playing with Fire

Interactive / Interactive Film - Single

ADC_DIG17014B

2017 Digital Bronze Cube

AKQA / San Francsico + Activision / Santa Monica

Activision

Hostile Takeover

Interactive / Games for Web or Social Media - Single

ADC_DIG17020B

2017 Digital Bronze Cube

Leo Burnett / Sydney

Samsung Australia

Pocket Patrol

Interactive / Innovation - Single

ADC_DIG17023B

2017 Digital Bronze Cube

TBWA\HAKUHODO / Tokyo

KING RECORDS

Native Mobile Music Video

Interactive / Innovation - Single

ADC_DIG17024B

2017 Digital Merit Award

BETC / Paris + BETC DIGITAL / Paris

UBISOFT

End of society simulator

Interactive / Data Visualization - Single

ADC_DIG17067M

2017 Digital Merit Award

Google Brand Studio / San Francisco + Stink Digital / New York + Ghost Robot / New York + Kaitlyn Aurelia Smith / Los Angeles

National Parks Service + Google

Google Presents: The Hidden Worlds of the National Parks

Interactive / 360 Video - Single

ADC_DIG17108M

2017 Digital Merit Award

R/GA / New York

Samsung

ANTIdiaRy

Interactive / 360 Video - Single

ADC_DIG17109M

2017 Digital Merit Award

Goodby Silverstein & Partners / San Francisco + Emotion Studios / Sausalito + eLevel / San Francisco

Adobe

Make a Masterpiece

Interactive / Campaign Site - Single

ADC_DIG17061M

2017 Digital Merit Award

Google Brand Studio / San Francisco + Stink Digital / New York + Ghost Robot / New York + Kaitlyn Aurelia Smith / Los Angeles

National Parks Service + Google

Google Presents: The Hidden Worlds of the National Parks

Interactive / Campaign Site - Single

ADC_DIG17062M

2017 Digital Merit Award

McCann / New York + Universal McCann / New York + MRM/McCann / New York + Weber Shandwick / New York

US Army

Cryptaris

Interactive / Campaign Site - Single

ADC_DIG17063M

2017 Digital Merit Award

R/GA / New York

Samsung

Can't Stop

Interactive / Campaign Site - Single

ADC_DIG17064M

2017 Digital Merit Award

SapientRazorfish / New York

Dove

Dove: Dear Media

Interactive / Campaign Site - Single

ADC_DIG17065M

2017 Digital Merit Award

Campfire at SapientRazorfish / New York

Cinemax

Outcast Interactive Trailer: ?Possession Begins?

Interactive / Campaign Site - Single

ADC_DIG17066M

2017 Digital Merit Award

R/GA / Buenos Aires

Nike

NIKEiD VR Studio

Interactive / Augmented Reality / Virtual Reality - Single

ADC_DIG17073M

2017 Digital Merit Award

DENTSU INC. / Tokyo + Yahoo Japan Corporation / Tokyo + Taki Corporation / Tokyo + Amana inc. / Tokyo

Yahoo Japan Corporation

History of the Internet

Interactive / Websites - Single

ADC_DIG17057M

2017 Digital Merit Award

Grow / Norfolk

Google

Window Wonderland / Google Shopping

Interactive / Websites - Single

ADC_DIG17058M

2017 Digital Merit Award

Leo Burnett / Chicago

Donate Life America

Your Name Saves

Interactive / Websites - Single

ADC_DIG17059M

2017 Digital Merit Award

SID LEE / Paris

PagesJaunes

Made by professionals

Interactive / Websites - Single

ADC_DIG17060M

2017 Digital Merit Award

BBDO / New York

Lowe's

In-a-Snap

Interactive / Interactive Film - Single

ADC_DIG17068M

2017 Digital Merit Award

CP+B / Miami + Caviar / Los Angeles

letgo

Commercializer

Interactive / Interactive Film - Single

ADC_DIG17069M

2017 Digital Merit Award

Campfire at SapientRazorfish / New York

Cinemax

Outcast Interactive Trailer: “Possession Begins”

Interactive / Interactive Film - Single

ADC_DIG17070M

2017 Digital Merit Award

Sid Lee / New York City + Tool of North America / Los Angeles

Stella Artois

The World's First Music Video You Can Taste

Interactive / Interactive Film - Single

ADC_DIG17071M

2017 Digital Merit Award

SID LEE / Paris

PagesJaunes

Made by professionals

Interactive / Interactive Film - Single

ADC_DIG17072M

2017 Digital Merit Award

BBDO / New York

Bacardi

InstantDJ

Interactive / Games for Web or Social Media - Single

ADC_DIG17074M

2017 Digital Merit Award

McCann / New York + UM / New York + MRM/McCann / New York + Weber Shandwick / New York

US Army

Cryptaris

Interactive / Games for Web or Social Media - Single

ADC_DIG17075M

2017 Digital Merit Award

Leo Burnett / Sydney

Samsung Australia

brainBAND

Interactive / Innovation - Single

ADC_DIG17076M

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