The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 101st year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Client / Brand of the Year is awarded to the Client / Brand whose agencies have garnered the most points overall for winning entries (Pencils, Merits, Special Awards), allocated per the points chart.
For 2021, the rankings were determined based on the point values listed on this chart:
Best of Discipline
Best of Show
MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.
AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.