ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2017 ADC Awards - Digital

Minecraft: Light Your Way Home

Agency 215 McCann / San Francisco

Client Microsoft Xbox


Digital Experiences / Installation - Single

Annual ID


2017 Awards

Total Points: 5

Merit Honor



215 McCann / San Francisco

Production Company

Mirada / Los Angeles

Art Director

Nicole Birch


Bri Hand

Chief Creative Officer

Scott Duchon


Andrew Merkin

Creative Director

Ezra Paulekas
Neil Bruce


Mathew Cullen


Robert Chen

Agency Producer

Alex Spahr
Kacey Hart
Eryn Lovich
Brandon Chen

Content Strategist

Brian Wakabayashi
Daniele Dominguez
Amy Tucker

Creative Team

Peter Goldstein
Drew Porter
Devina Hardatt
EmmaLee Branch
Mary Beth Barney
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